MSAE Insight

In this episode of Insight, host Ariel Backus speaks with Alissa Parady, CAE, executive director of the International Hearing Society (IHS), about her leadership journey and the evolution of the hearing healthcare profession during a period of significant industry change. Alissa reflects on her transition from government affairs into the executive director role and shares major initiatives underta...

In this episode of Insight, host Ariel Backus speaks with Bonnifer Ballard, CAE, CEO of the Michigan Veterinary Medical Association, about her transition into the role in June 2024 and the priorities shaping her leadership. Ballard reflects on what drew her to MVMA—including her passion for animals and the opportunity to lead an organization with both a PAC and foundation—and offers a glimpse into...

In this episode of Insight, host Ariel Backus sits down with Christine Jourdain, CAE, executive director of the American Council of Snowmobile Associations, to explore the scope and impact of snowmobiling across the U.S. Drawing on more than 30 years of experience, Christine shares how a vast trail system—spanning over 100,000 miles nationwide—is sustained by local clubs and volunteers who serve a...

In this episode of Insight, host Ariel Backus speaks with T. Rann Paynter, president and CEO of the Michigan Bankers Association, about his 11 years leading MBA and his broader experience across state banking associations. Paynter explains how MBA serves roughly 100 banks—from community institutions to national lenders—through advocacy, regulatory engagement, and member-driven policy work. He disc...

In this episode of Insight, host Ariel Backus is joined by Jill Sokacz, CAE, President and CEO of the Michigan Trucking Association, for a conversation on the association’s role in supporting and advancing the trucking industry. Jill reflects on MTA’s long history and the breadth of services it provides to members, while highlighting the many professionals who keep the industry moving—from drivers...

In this episode of Insight, host Ariel Backus welcomes Ronald Brenke, PE, Executive Director of the American Council of Engineering Companies of Michigan. Ron offers an inside look at ACEC Michigan’s mission, highlighting its commitment to advancing the business of engineering across a wide range of firms throughout the state. He discusses Michigan’s pressing infrastructure needs, and the critical...

In this episode of Insight, host Ariel Backus sits down with Melissa McKinley, President of Kelley Cawthorne, to explore what effective advocacy looks like in today’s polarized political landscape. Melissa shares why bipartisan strategies are more important than ever and highlights the unique influence associations bring to legislative work. She also reflects on her own career path, the role mento...

In this episode of Insight, host Ariel Backus sits down with Jean Jernigan, CAE, CMP, IOM, President of the Auburn Hills Chamber of Commerce and Chair of the Board for the Michigan Society of Association Executives. Jean reflects on her long-standing involvement with MSAE since 1996, her diverse career path, and the leadership roles that have shaped her journey. The conversation explores member en...

In this episode of Insight, host Ariel Backus welcomes Jared Burkhart, CAE, CEO of Big I Michigan. Jared shares how his association advocates for insurance agents, supports their professional growth, and strengthens local communities. The discussion explores the impact of AI on the industry, the challenges of rising insurance costs, and why community-based agents remain so essential. Jared also re...

In this episode of Insight, host Ariel Backus sits down with Jada Paisley, CMP, executive director of the Michigan Golf Course Association. Jada shares how the organization supports golf course owners and operators while highlighting the industry’s $6 billion economic impact in Michigan—including $1 billion tied to tourism. Despite being a seasonal state, Michigan ranks fourth nationally in golf t...

In this episode of Insight, host Ariel Backus chats with Bob Doyle, president and CEO of the Michigan Association of CPAs and MSAE board member. Bob shares his unique career journey from engineering to association leadership and offers a look into the mission and work of MICPA—from advocacy and education to building community among CPAs. The conversation also covers how the CPA profession is evolv...

In this episode of Insight, host Ariel Backus welcomes Erica Willard, CAE, executive director of the Michigan Association for the Education of Young Children. Erica shares her journey in early childhood education and highlights Michigan AEYC’s mission to support high-quality learning from birth through age eight. With nearly 4,000 members, the organization focuses on policy, professional developme...

In this episode of Insight, host Ariel Backus sits down with A.J. Gruber, President and CEO of the International Safe Transit Association (ISTA). A.J. shares how his roots in packaging science at Michigan State University and his early career at UPS led him to champion innovation in transit packaging. Together, they delve into the vital role packaging plays in the global supply chain—especially wi...

In this episode of Insight, host Ariel Backus welcomes Joanne Misuraca, CEO of the Michigan Mortgage Lenders Association (MMLA). Joanne shares the rich history of the MMLA, which began in 1929, and how the organization has evolved to reflect industry shifts and a broader, more inclusive membership. She also reflects on her personal journey, from becoming the association’s first full-time employee...

In this episode of Insight, host Ariel Backus sits down with Phil Douma, executive director of the Michigan Funeral Directors Association (MFDA). Phil shares the rich history of MFDA, founded in 1880, and its pivotal role in shaping the National Funeral Directors Association. He also reflects on his personal journey to becoming Executive Director, inspired by the loss of his father and his career...

In this episode of Insight, host Ariel Backus chats with Ryan Hundt, CEO of Michigan Works Association, about the organization's role in strengthening workforce development across the state. Ryan shares his transition from the Michigan Economic Development Corporation to leading Michigan Works during the pandemic, as well as key initiatives like the Business Solutions Professional certification an...

In this episode of Insight, host Ariel sits down with Ara Topouzian, executive director of the Michigan Venture Capital Association, to explore the critical role of venture capital in driving startup success. Ara delves into Michigan's growing tech scene, the impact of economic development organizations, and the association's initiatives like the Venture Fellows Program, which champions diversity...

In this episode of Insight, host Ariel sits down with Spencer Nevins, President of the Michigan Beer & Wine Wholesalers Association, to explore the vital work of representing 43 Michigan-based beer and wine wholesalers. Spencer shares insights into Michigan’s booming craft beer and wine industry, the role of advocacy and legal efforts, and the ongoing challenges around talent recruitment and i...

In this episode of Insight, host Ariel sits down with Amy Start, Executive Director of the Michigan Christmas Tree Association, to explore strategies for member recruitment and retention. Amy shares the rich 72-year history of the association, highlights its member benefits like the industry journal and biannual meetings, and discusses key challenges such as attracting new members and addressing r...

In this episode of Insight, host Ariel speaks with Wendy Zdeb, Executive Director of the Michigan Association of Secondary School Principals (MASSP), about the critical role of professional development and mentorship within the association space. Wendy highlights how MASSP supports its members by offering over 200 events annually and expanding its mentorship program to include formal training for...

In this episode of Insight, host Ariel speaks with Nichole Fisher, CMP, Executive Director of the Michigan Recreation & Park Association, about the critical need for sustainable funding and equitable access to parks. Nichole highlights the surge in park usage during COVID-19 and the growing demand for improved resources. She also shares strategies for boosting member engagement and underscores...

In this episode of Insight, Ariel chats with John Lindley, IOM, president and CEO of the Michigan Association of Recreational Vehicles and Campgrounds and The Michigan Manufactured Housing Association. John shares his insights on navigating Michigan's unique business landscape, exploring both the challenges and opportunities within the manufactured housing and recreational vehicle industries. The...

In this episode of Insight, Ariel chats with Angela Madden, MPA, executive director of the Michigan Association of Ambulance Services (MAAS). Angela shares her career journey to becoming executive director, detailing the unique challenges of working in a small-staff association and being available 24/7 for her members. They discuss the significant hurdles EMS agencies in Michigan face, including f...

In this episode of Insight, Ariel chats with John Tramontana, CAE, executive director of the Michigan Dental Association and current chair of the MSAE board of directors. They discuss meeting the diverse challenges of members, the significance of maintaining work-life balance, and John's career journey to becoming CEO of MDA. John also highlights the crucial role of mentors in navigating various p...

In this episode of Insight, Donna and Ariel chat with Deborah Mikula, executive director of the Michigan Library Association. They discuss the impactful work of the association and its members, strategies for gaining insights into the industry and its professionals, and initiatives aimed at attracting young talent to the profession. Learn about Michigan's Right to Read program and the association'...