Fletcher Marketing + PR

Ms. InterPReted

Business EN ↓ 83 episodes

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.

Be sure to visit the podcast's website and support the creator: www.fletchermarketingpr.com

Author

Fletcher Marketing + PR

Episodes

Crafting the Entrepreneurial Story: Marcus Hall 06.11.2019 39:01

Links: Follow the #MsInterPReted hashtag Marc Nelson Denim: https://marcnelsondenim.com/ Follow Marc Nelson Denim on Twitter: @MarcNelsonDenim Find Marc Nelson Denim on Facebook: https://www.facebook.com/MarcNelsonDenim/ Fletcher Marketing PR: https://www.fletchermarketingpr.com/ Fletcher Marketing PR on Twitter: @FletcherPR Follow Kelly Fletcher on Twitter: @KDfletcher Follow Mary Bet...

Differentiating True PR Strategy from Mere Tactics 30.10.2019 23:54

In this episode, Kelly Fletcher and Mary Beth West warn against a tactics-centric marketing / PR plan, which generally yields money ill-spent, piecemeal results and little cohesiveness with overarching business goals . . . hardly a formula for success. Strong, strategic systems of promotional communications and brand reputation-building require marketers, the C-Suite team and boards of directors...

The State of Influencer Marketing 23.10.2019 26:26

About Mark Weaver Mark Weaver started his marketing career as a blogger, photographer and social media influencer in the motorcycle industry. He moved to Knoxville, TN, from Louisville, KY, where he created digital marketing content for GE Appliances. He has a BA from Purdue University in Communications with Minors in Computer Technology and Organizational Leadership & Supervision. Now as...

#BrandsTakingStands? Or #GetWokeGoBroke?... Brand Activism's Toxic Risks 16.10.2019 39:48

Brand and CEO activism exists as a so-called strategic extension of brand awareness and engagement campaigns, often targeting younger audiences in particular and seeking to score loyalty points with consumers in general. But is the #BrandsTakingStands advocacy trend a consistently reliable strategy in the marketing toolbox, with big pay-off potential? After all, major and minor brands alike now...

Tennessee Tourism PR: It’s All That & A Sip of Whiskey 09.10.2019 43:37

In the Tourism World, effective public relations, marketing and brand-storytelling make the world go ‘round to drive visitor interest, overnight-stays, destination ticket sales and positive economic outcomes. And that reality is only amplified across the Volunteer State: Tennessee , where tourism is a major driver of statewide as well as local economies. Join Fletcher Marketing PR Founder an...

Marketing to Women: Segmentation on the Edg(y) 02.10.2019 23:07

About Kelly Fletcher & Mary Beth West: Fletcher Marketing PR Founder and CEO Kelly Fletcher has built Fletcher Marketing PR into a thriving marketing and PR team whose vision is to influence positive social change. She is a sought-after national speaker on the topic of marketing to women. Working with regional, national and Fortune 500 companies, Fletcher has 25 years’ experience in the full...

Where Is the PR Profession on the Issue of #PRethics? 25.09.2019 24:32

About Kelly Fletcher & Mary Beth West Since 2008, Kelly Fletcher has built Fletcher Marketing PR into a thriving marketing and PR team whose vision is to influence positive social change. She is a sought-after national speaker on the topic of marketing to women. Working with regional, national and Fortune 500 companies, Fletcher has 25 years’ experience in the full spectrum of integrated comm...

Introducing #MsInterPReted 23.09.2019 18:09

About Kelly Fletcher & Mary Beth West Since 2008, Kelly Fletcher has built her Fletcher Marketing PR into a thriving marketing and PR team whose vision is to influence positive social change. She is a sought-after national speaker on the topic of marketing to women. Working with regional, national and Fortune 500 companies, Fletcher has 25 years’ experience in the full spectrum of integrated...