Fletcher Marketing + PR
Ms. InterPReted
Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.
Be sure to visit the podcast's website and support the creator: www.fletchermarketingpr.com
Author
Fletcher Marketing + PR
Category
Podcast website
Latest episode
Apr 30, 2025
Where to listen?
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Episodes
Rax Lakhani: PR, Diversity & the International Perspective 23.09.2020 38:27
Rax Lakhani, CMPRCA, and his family -- immigrants to the UK -- have been no strangers to discrimination, but many of the stories he's heard shared in 2020 among PR colleagues of color as well as across many diverse communities in the industry have given him pause. His sense of urgency to make positive Diversity & Inclusion outcomes a reality mirror that of the PRCA, the PRCA's Diversity Networ...
#19thAmendment at 100: Where are Women Now? 26.08.2020 24:51
In this episode spotlighting the historical significance of the 19th Amendment (and with a National Public Radio clip via Knoxville's WUOT referring to Tennessee's historic role), Kelly and Mary Beth discuss: How -- 100 years later (in the year of COVID-19) -- women's rights in the voting booth have evolved to rights in the workplace, albeit with shortfalls in rights of equal pay for equal work Wh...
WATE-TV's Tearsa Smith & Community Journalism 05.08.2020 1:04:23
Tearsa talks about the values she brings to the newsroom: Her early career experience and what shaped her pathway as a student and a new professional in the field, as well her early influences How the Black Lives Matter movement has evolved and transformed in messaging and meaning in the community over recent years (and what it means to Tearsa in her work and in her family life as a woman of color...
Learning, Leading & Coping During Complex Times: Rod Cartwright 22.07.2020 45:33
Rod Cartwright shares: What the COVID-19 experience has been like in the U.K., as of early-summer 2020; How Public Relations must lead from the front in this sustained crisis by showing a genuine understanding of business ; What "contextual understanding" means in the scope of our role as communicators and as the conscience of the organization; Why cross-disciplinary approaches are vital and how P...
#MsInterPReted Season 2 Memorable Moments 02.07.2020 51:12
Follow Fletcher PR and the Co-Hosts: Fletcher Marketing PR: https://www.fletchermarketingpr.com/ @FletcherPR @kdfletcher @marybethwest Follow our guests across social media (Twitter handles): MINUTE 9:30 : Shayoni Lynn, Lynn PR: @shayonislynn https://twitter.com/shayonislynn MINUTE 11:58: Dr. Ana Adi, Quadriga University: @ana_adi https://twitter.com/ana_adi MINUTE 13:40: Sharon Hannum and Jo...
The PR Industry’s Diversity Problem 12.06.2020 1:25:19
Mike Paul (@ReputationDr) shares granular insights on the practical aspects of bringing true racial inclusion into practice in the PR industry and beyond. Links: Follow the #MsInterPReted hashtag Follow Mike Paul: Twitter: @ReputationDr Twitter: @repdocllc Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/ Follow Fletcher Marketing PR on Twitter: @FletcherPR Follow Kelly Fletc...
PR & Crisis at Mach Speed: Lt. Col. Ashley Nickloes 22.05.2020 1:04:43
Lt. Col. Nickloes shares with Kelly and Mary Beth: Why Faith, Family & Service have guided her way throughout her life and career: “Good things come to those who work hard”; How evil in the world is a reality and how it factors into military service missions for the United States of America; What the statistics include of women working in the military and in military aviation; How she managed...
Data in the Details: A Better Advocacy Model 13.05.2020 49:12
Professor Adi discusses with Mary Beth: Her career path in public relations and how the field has evolved – including the issue of how public relations itself is defined Her early life experience growing up in Romania, within a country under a Communist government, and its impact on her perspective Perspectives of “having something to say” and how that parlays into creation of her own #WomenInPR p...
COVID-19 SPECIAL EDITION: Coronavirus’s Impact on Mental Wellness 15.04.2020 46:43
Alicia Aebersold, CCO of the American Psychological Association (APA) discusses with Kelly and Mary Beth: Her early communications / public relations career path that led her to the position she now holds, in leading the communications function for the world’s largest professional association of psychology Why the relationship a CCO has with one’s CEO and executive team is so important, particula...
COVID-19 SPECIAL EDITION: Coronavirus & the Community Hospital Impact 06.04.2020 54:57
Blount Memorial Hospital CEO Don Heinemann and Assistant Administrator Connie Huffman discuss with Kelly and Mary Beth: Why current physical distancing measures are not only essential to citizen safety but also critical toward health-worker safety, to prevent healthcare provider shortages when the community needs these professionals most in combating the virus locally Key challenges many community...
COVID-19 SPECIAL EDITION: PRCA Ramp-Up of COVID-19 PR Industry Resources 03.04.2020 23:57
Included in Kelly’s and Mary Beth’s discussion with Koray: What the citizen experience has been in the UK with the COVID-19 onslaught … being some 2-3 weeks ahead of the United States in absorbing the realities of the situation How the PRCA’s new COVID-19 Task Force is on the forefront of the industry to produce in-depth resources to the industry – beyond just communications issues but also core...
COVID-19 SPECIAL EDITION: PR Done Well or Wrong in the Coronavirus Era 01.04.2020 49:34
Included in Kelly’s and Mary Beth’s discussion with Molly and Jules: What to do as an independent practitioner, when faced with sudden loss of bookings and business How a “rising tide lifts all ships” mentality in the PR profession and a sense of connectivity between public relations professionals will help our community of colleagues Why being bold and calling out bad PR examples is important fo...
COVID-19 SPECIAL EDITION: Employment Legal Impacts of Federal Aid Legislation 30.03.2020 47:10
Chad Hatmaker's on-point advice for employers – which PR teams must bear in mind as well as they think through employee-focused communications strategies – spans a diverse gamut, tied to passage of recent COVID-19 Aid legislation. Included in the discussion: How remote work / virtual team transitions are impacting workplaces in critical ways How the Families First Coronavirus Response Act (FFCRA)...
SPECIAL EDITION: Crisis Planning for Business Continuity 10.03.2020 48:14
Kelly and Mary Beth delve into the general considerations all management teams should consider when undertaking crisis preparedness … with the first mandate being – Don’t Delay! Included in the discussion: How human reactions such as denial and “paralysis by analysis” universally stymie the best crisis-planning intentions… and how to overcome initial inertia; Why there is a major difference betwe...
#EthicsWashing: The New Authenticity Fail? 04.03.2020 37:22
Kelly and Mary Beth have a candid chat about #EthicsWashing and how it’s damaging the public relations industry – particularly when PR industry associations are the ones doing it. Included in the discussion: How the #MeToo movement’s authenticity demands have changed some aspects of the automotive industry; How #Greenwashing, #Pinkwashing and #Gaywashing have joined the line-up of authenticity fai...
PR, Metrics, and Nudge Theory: Shayoni Lynn 19.02.2020 43:49
In Episode 18 (Episode 4 of Season 2), Mary Beth speaks with Shay Lynn about several essential components of nudge theory and how nudge communications can make strategic communications initiatives even more valuable to organizations. Shay and Mary Beth also discuss the complexity of PR metrics and how "too much of a good thing" can result in meaningless data overload for both PR teams and clients,...
Women Helping Women: Mentorship & Community Engagement 05.02.2020 1:04:40
Show Notes: In Episode 17, Kelly and Mary Beth interview two women whose wit, grit and wisdom on the subjects of career and community success make for one of the most compelling episodes yet of #MsInterPReted. Sharon Hannum and Joy Bishop share: Their personal stories of entering their respective careers in male-dominated work environments (heavy manufacturing and military, respectively) and in an...
Melissa Carter: Reaching the Big ‘L’ in the LGBT Market 22.01.2020 1:18:24
In Episode 16, Kelly, Mary Beth and long-time Atlanta radio personality and LGBT trailblazer Melissa Carter explore what brands, marketers and strategic communicators are getting right (and wrong) about reaching the lesbian segment of the market. Melissa shares: Her personal coming-out journey, and what teenage and early-adult life was like for her in a Bible-belt, Middle Tennessee small town;...
Direct Sales: Why Entrepreneurial Women are the Driving Force 08.01.2020 41:37
About Bob Dickie As CEO of Bonvera, Bob Dickie leads a premium health, wellness, and lifestyle company where entrepreneurs are celebrated. Prior to the private sector, Bob served more than six years as a captain in the United States Air Force in various assignments that led to extensive duty in Europe and Asia. Post-military, Bob became the CEO for an international retail and training company su...
#MsInterPReted -- Season 1 Memorable Moments 18.12.2019 43:56
Join Kelly and Mary Beth as they take a walk down memory lane of "Ms. InterPReted" / Season 1 and revisit their favorite on-air moments, as well as some of the key take-aways from the first 13 episodes of the podcast . . . including their amazing guests' wit, humor, wisdom, insights and incredible storytelling -- all about the power of strategic communications, human relationships and the fundamen...
PR & Entrepreneurship: Managing Stress & Burnout 11.12.2019 42:34
The holiday season at year-end can be spiritually fulfilling and laden with good cheer . . . but it's also a time of over-booked calendars, never-ending "to do" lists (both personally and professionally) and -- in the agency business -- year-end tasks coupled with plans for the upcoming New Year Q1 that might derail well-meaning intentions to take peaceful R&R with family and friends. Every PR...
The PoweR of Strategic Charitable Giving: Mike McClamroch 04.12.2019 45:04
About Mike McClamroch: A Knoxville, Tennessee native, Mike McClamroch has been East Tennessee Foundation’s chief executive since 2001. With his constant emphasis on excellent stewardship of the resources entrusted to the Foundation and on top-notch constituent services, Mike has overseen dramatic growth in the asset size and grantmaking of ETF. Prior to leading ETF, Mike practiced law and was an...
Cartoons, Creativity & Courage: Editorial Cartoonist Marshall Ramsey 27.11.2019 56:39
Marshall keeps listeners laughing as well as riveted as he shares: How his memorial cartoons in 2018 of the late First Lady Barbara Bush and President George H. W. Bush became overnight, national media sensations while being embraced by the Bush Family (Marshall will be speaking at the Bush Presidential Library in December 2019); How his 9/11 cartoons helped unify a grieving nation; and How Jesus...
Leading from the Front: A Chat with PRCA’s Francis Ingham (Part 2 of 2) 20.11.2019 18:12
In Episode 10 (Part 2 of 2) of this interview with PRCA Director General Francis Ingham, Francis explains the tough realities – and shocking repercussions – of taking a stand in the Bell-Pottinger ethics-violation case in 2017. Links: Learn more about the PRCA Bell Pottinger case study: https://www.prca.org.uk/campaigns/ethics/bell-pottinger-case-study Follow the #MsInterPReted hashtag Join PRC...
Leading from the Front: A Chat with PRCA’s Francis Ingham (Part 1 of 2) 13.11.2019 35:56
In Episode 9 (Part 1 of this two-part interview), Kelly Fletcher, MPRCA, and Mary Beth West, MPRCA, welcome Francis Ingham, MPRCA – global leader of PRCA and Chief Executive of ICCO – who explains many issues of critical importance to the global public relations profession... like the importance of non-partisanship in professional associations, ethics in strategic communications, mental well-being...
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