Deana Watson + Matt Gruidl

Moving The Military™️

Business EN ↓ 26 episodes

The Moving the Military Podcast™️ is an agent-focused training platform built for real estate professionals who want to elevate how they serve military clients and dominate the military niche the right way. This isn’t a beginner show. And it’s not a marketing podcast. It’s a strategy room for agents who understand that working with the military requires a different level of education, awareness, and leadership. Each episode is designed to help agents: 🎖️ Understand the real-world realities of PCS moves , deployments, and military timelines 🏡 Master VA loan strategy beyond surface-level guidel...

Author

Deana Watson + Matt Gruidl

Category

Business

Latest episode

Jul 6, 2026

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Episodes

Boring Businesses Win In Real Estate 06.07.2026

In this episode, we discuss the power of boring, consistent business practices in real estate, especially within the military niche. We further explore how embracing the mundane can lead to long-term success and stability.

Evolving Marketing Strategies In The Military Niche 29.06.2026

This episode explores the challenges of marketing to military homebuyers in a changing economic landscape, emphasizing the importance of market research, niche focus, and adapting strategies to current realities. In this episode we share insights on shifting client demographics, pricing constraints, and creating a business model that aligns with personal goals.

Building Authority Through Social Media 15.06.2026

In this episode we discuss the impact of social media engagement on real estate education for military personnel, focusing on retirement planning, misconceptions, and how real estate agents can position themselves as trusted advisors for life.

Why 48% of Realtors are considering leaving their brokerage 03.06.2026

This episode explores the high turnover rates in real estate, the generational shifts affecting brokerage culture, and strategies for improving agent retention through leadership, values, and autonomy.

The Hidden Math Behind Military Retirement 29.05.2026

This episode reveals the hidden math behind military retirement and wealth building, exposing the gap between perceived security and real financial outcomes. Coaches Matt and Deana share insights on how service members and real estate agents can strategize for long-term financial freedom.

Agent Interview - Lynn Pace 19.05.2026

Lynn Pace is a dedicated real estate agent based in Jacksonville, Florida, with a rich background in the military. Having served in the Army for seven years as a Military Police Officer, Lynn transitioned into real estate six years ago. With a passion for helping fellow service members, she aims to educate military families on making the most of their VA benefits and investment opportunities.

The 4 Types of Freedom in Real Estate 14.05.2026

In this episode we discuss the various dimensions of freedom in real estate, including time, money, location, and choice, and how these freedoms impact your success and lifestyle.

The Origin Story of Moving The Military 06.05.2026

In this episode Matt and Deana chat about the birthplace and origin story of Moving the Military and The Ascension Mastermind Experience. This episode explores the journey as they seek authentic success, freedom, and leadership. Through candid conversations, they share lessons on overcoming limitations, redefining freedom, and building impactful communities.

From Overwhelm to Ownership- 90 Day Transformation 28.04.2026

In this candid conversation, Coach Matt and Deana explore the emotional and strategic journey of growth, overwhelm, and transformation over the past 90 days. They share personal insights on building authority, unlearning old habits, and embracing new levels of ownership in business and life.

Featured Agent Interview - Donnie Fields 27.04.2026

If you’re serious about becoming the go-to agent in your market for military and veteran clients… this is the standard. We just sat down with Donnie Fields, a Chicago-based agent who has built his business by staying locked in on one mission: continuing to serve those who served. And here’s what stood out… He didn’t build his business by chasing deals. He built it by becoming relied upon in the ve...

Top 3 Reasons Military Real Estate Agents Fail 21.04.2026

This episode explores the common reasons why military agents fail in the real estate niche and how to overcome these challenges. We offer insights into misconceptions, the importance of specialization, and managing emotional and structural hurdles.

The Hidden Cost of NOT Niching Down In Military Real Estate 13.04.2026

This episode explores the critical importance of niching down in the real estate industry, especially within the military market. Learn about the real costs of being a generalist, including invisibility, constant hustle, low trust, missed referrals, and stalled growth, and how specialization can transform your business.

The 5 Pillars of Content That Converts for Military Agents 04.04.2026

This episode explores how real estate agents, especially those targeting military clients, can create content that converts. It emphasizes answering consumer questions, leveraging the Big Five framework, and adapting marketing models to today's social media landscape.

The 51% Content Rule for Military Realtors 31.03.2026

This episode explores the importance of content creation in real estate, addressing industry changes, age demographics, and practical strategies for leveraging social media and tools to grow your business.

Why Military Real Estate Agents Struggle To Build Trust 17.03.2026

In the world of real estate, trust can make or break a deal, especially within the military community. The question arises: why do some agents earn instant trust from military families while others struggle despite being skilled? In this post, we’ll explore the unique dynamics of trust in the military sector, drawing insights from a recent discussion between expert coaches. You'll learn why skepti...

Featured Agent Interview - Jamie Krakowski 08.03.2026

In this interview, Jamie Krakowski shares his journey from military service to becoming a trusted real estate agent specializing in serving military families in Colorado Springs. Discover insights on the military real estate niche, building long-term relationships, and guiding clients through relocations.

Recognizing Your Market Visibility 06.03.2026

In this episode, hosts Coach Matt and Deana explore the concept of visibility and authority in real estate, emphasizing the importance of self-awareness, strategic marketing, and understanding consumer psychology to become inevitable in the marketplace.

Invisible to Inevitable: Advice for military real estate agents 26.02.2026

In this episode of Moving the Military, hosts Coach Matt "Brutal" Gruidl and Deana Watson discuss the concept of invisibility among military-affiliated real estate agents. They explore the reasons why many capable agents remain unknown in their markets, emphasizing the importance of positioning, creating valuable assets, and understanding the psychology of work. The conversation highlights the nee...

Dominate the PCS Cycle: Strategies for real estate agents 20.02.2026

In this episode of the Moving the Military podcast, Matthew and I discuss the current state of the real estate market, particularly focusing on the dynamics between consumers and real estate agents. We emphasize the importance of being proactive rather than reactive in the market, especially during the PCS season. The conversation covers strategies for agents to build authority in their local mark...

Featured Agent Interview - Chad Howery 20.02.2026

Each week at Moving The Military we interview some of the top real estate agents in the military space from all over the country. Our goal is to align ourselves with ELITE agents we can trust so that no matter where you're moving we have an agent partner there for you! This week we are featuring our interview with Chad Howery from New Bern, NC!

Owning The PCS Cycle As A Top Agent 12.02.2026

Most military real estate agents don’t have a PCS problem. They have a planning problem. Every year, orders drop. Every year, relocation season surges. And every year, agents say, “It was crazy.” But PCS season isn’t unpredictable. It’s cyclical. It’s patterned. And if you understand it, you can dominate it. In this training, I break down: What agents should be doing from January–March before orde...

Top 5 Ways Brokerages Fail The Military Agent 05.02.2026

Most traditional brokerages were never built for military real estate agents. New Podcast Just Dropped 🎙️ In this episode, we break down the quiet gaps in the traditional brokerage model that consistently hold military-focused agents back even when they’re talented, disciplined, and doing “all the right things.” This isn’t about bashing brokerages or calling anyone out. It’s about naming what many...

The Vision for Moving The Military 29.01.2026

The Vision Behind Moving the Military Military families move under pressure. Timelines are compressed. Decisions are expensive. Trust matters. And yet, in real estate, there is no clear national standard for how they are guided. In this episode, we share the vision behind Moving the Military and why it exists—not as a team, a lead source, or another logo to join—but as a leadership movement inside...

Branding in the Military Niche 22.01.2026

Learn the ways to brand and market yourself as a military relocation expert within your community and position yourself as a subject matter expert.

Freedom Isn't Free 15.01.2026

Freedom in real estate isn't free. Join us as we dive in to what being a success in this industry will cost you as you climb the ladder to success.

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