Motorsport Prospects Podcast

My guest on the podcast this week is Mike Scudamore of Team Brit who explains why you need to have a unique selling point when approaching potential sponsors. He provides actionable advice on how to approach brands, structure sponsorship payments and much more. He also explains how Team Brit is inspiring people with disabilities to get involved in motorsport. Additional Resources Mentioned: Team B...

On this week's podcast, motorsport industry veteran Jim Bowie explains why drivers need a fundamental mindset shift when it comes to securing sponsorship. From the power of B2B partnerships to identifying the right prospects and leveraging AI-driven research, Jim shares practical insights that can help drivers build more effective sponsorship programs. Additional Resources Mentioned: Jim Bowie on...

This week’s edition of the Motorsport Prospects Podcast features Mental Performance Coaching professional Caroli Remmlinger . In this episode Caroli and I talk about: Why mental performance coaching is so important for a race driver. The difference between mental performance and mental fitness. How all our limitations come from our mental state. All this and much more! Additional Resources Mention...

This week on the Motorsport Prospects Podcast I speak with Will Marotti . Will is the founder of Speedway Venture Studio, founder and owner of Marotti Autosport and the host of The Pits Are Open. Will explains the importance of thinking of your career as a business and why you need to lessen your reliance on sponsorship by focusing on and monetizing a community interested in your racing journey. W...

This week on the Motorsport Prospects Podcast , I sit down with Mike Maurini , Team President of HMD Motorsports and owner of RTD Media & Management. Mike shares why getting out to the track and building face-to-face relationships remains one of the most important things you can do for your motorsport career — and offers practical networking tips on how to make the most of those conversations...

Winning races is no longer enough. In today’s ultra-competitive motorsport landscape, every driver on the grid is fast — so what sets you apart? In this week’s episode of the Motorsport Prospects Podcast, Alexandra Schieren joins me to make the case for something too many young drivers overlook: communication and PR. From attracting and retaining sponsors to building a reputation that opens doors,...

In motorsport, trusting the wrong person can cost you more than a result—it can impact your entire career. In this episode of the Motorsport Prospects Podcast , I speak with Ludovic Peze about one of the most overlooked but critical aspects of a racing career: trust. From engineers and mechanics to driver coaches and potential partners, the paddock is full of people who can influence your path—for...

This week’s podcast features President of the Della Penna Foundation, Michelle Della Penna . We discuss the importance of knowing your car, why it promotes better team communication, and much more. Key topics we cover: Why you need to know the car, especially if you are an up-and-coming driver. How to better be able to communicate with the crew on what the car is not doing and what you need it to...

This week’s podcast features industry CEO of motorsport engineering solutions provider Race On, Franco Chiocchetti . We discuss the importance of working with true motorsport professionals, why working with them is much like compounding interest, and much more. His insights on working with trusted motorsport professionals is important advice for any racing driver. Key topics we cover: Why you need...

This week’s podcast features industry veteran and motorsport sponsorship strategist Silvia Schweiger . We dive into the importance of authenticity, why what you do off-track matters just as much as your performance on it, and much more. Her insights are essential listening, offering a clear perspective on how brands truly evaluate drivers. Key topics we cover: Why authenticity is key. Why how you...

On the Podcast this week is Head of Esports at Motorsport UK and FIA Esports Commission Member Paul Crawford . We discuss why sim racing is important for both learning new skills and honing your current skills. He also talks about Motorsport UK’s role in sim racing and why they are involved. Key topics we cover: Why sim racing is becoming an essential tool for young drivers. Why you are always lea...

On this week’s edition of the Motorsport Prospects Podcast I speak to Dan Demonte of the Skip Barber Racing School who explains the importance of being a good student if you want to flourish in motorsport. Key topics we cover: Why drivers need to be good students to succeed in motorsport. Why everybody needs a coach. How you can learn to become a race car driver. All this plus much more! Additiona...

On this week’s Motorsport Prospects Podcast I speak with motorsport mental performance coach Enzo Mucci who explains the importance of learning your craft. Key topics we cover: Why you need to focus on learning the craft of how to drive. Why you need to be patient. Why his advice will pay dividends in the end. The role of parents in a young racers’ career. Tips on approaching sponsors. Plus much m...

On this week’s Motorsport Prospects Podcast I speak with human performance consultant Simon Hayes from Performance Physixx . Simon explains the importance of long-term planning to any driver's motorsport career. Key topics we cover: Why you need to think about your long-term goal. Using short-term increments to achieve your long-term goals. Why you must be able to pivot and reevaluate your long-te...

In this episode of the Motorsport Prospects Podcast, I dive deep into the business side of racing with sponsorship consultant Ken Ungar, founder of Charge Sponsorship Agency . Ken shares actionable insights that every race driver needs to hear about the importance of a distinctive personal brand, building strong sponsor relationships and standing out in a crowded field. Key topics we cover: The im...

Want to become a pro race driver? Then quitting isn’t an option. In this episode of the Motorsport Prospects Podcast, I talk with Rob Howden , series Development Director and the voice of the USF Pro Championships , about the mindset needed to climb the motorsport ladder. Rob shares real stories of young drivers who pushed through failure, stayed disciplined, and made it to the next level. We expl...

In this episode of the Motorsport Prospects Podcast, I speak with renowned driver coach Ross Bentley of Speed Secrets where we discuss: The importance of having the right people around you. The power of polite persistence. Why people buy who you are. In addition, since I forgot to ask Ross what his favourite racetrack was, I followed up with him after the recording and, as he could not pick just o...