Motherhood Anthology: Photography Education for a Business You Love

In this episode, Kim and Jenny discuss mindset shifts for pricing and branding. One of our favorite transformations to witness in the TMA community is when our members share how these tips and this coaching helped them increase their pricing and find a renewed sense of work-life balance. Today's episode covers: the problem with working 24/7 pricing structure and branding how to stand out from the...

In today's episode, we're talking about the importance of exploring all your options when it comes to business education, coaching, and mentorship. There are so many different ways to learn and implement strategies and techniques in your business, and we encourage you to explore them to find out what works most effectively for you. In addition to The Motherhood Anthology membership community, we a...

In this week's episode, we are excited to share another success story with you. Meet Kate, a newborn and family photographer from Texas. In this episode, Kate is spilling the beans on tons of the best practices that she's used to build her business: encouraging clients to do a consultation before their sessions selling luxurious experiences and physical products to increase your average sale price...

It might be hard to imagine during this heat wave, but it's time to start thinking about and planning for Santa Sessions! This is one of our favorite ways to book up our calendars in the coming weeks. In this episode, we talk about: Timelines for booking and taking Santa Session photos How to find a great Santa for your Santa Sessions Costs and pricing for Santa Sessions and so much more! Connect...

This week, the TMA team is excited to coach and mentor for another case study session. Join Jenny Cruger and Allison Craig of TMA as they share with you a live coaching and mentoring session featuring Kayla Victor of Kayla Marie Photography.  in this episode, we talk about: Kayla's backstory Navigating moving your business to a different location Different ways for customers to order prints and pr...

Right now we're sweltering in the summer heat, but before you know it, it will be fall: one of our potentially most lucrative seasons as photographers. Now is the time to fill your calendars and book out your sessions to make this fall season your most successful one yet. In this episode, Kim & Jenny are sharing some of their best tips to start filling up your calendars this week. Connect with TMA...

Formerly known as "10 in 10," Kim, Allison, and Jenny are answering 10 of your questions in today's episode. In this episode, we're talking about pricing and offers during an economic recession, conversion rates from inquiry to booking, what products sell the most often and are the most profitable, how to handle customers who only want digitals, tips on selling wall art and designing wall gallerie...

Photographers are harnessing the power of AI in so many creative and innovative ways, including when it comes to Search Engine Optimization (also known as SEO). This week is a special episode adapted from a recent coaching call inside our TMA membership. Allison is joined by Melissa Arlena, motherhood photographer and SEO business coach. Connect with Melissa: https://smart.bio/melissaarlena/ https...

We're back with part 2 this week, joined once again by accomplished life and business coach Nancy Ray. In this interview, Kim and Nancy discuss confidence, prioritizing play, social media, and more. If you missed part 1, make sure you go back to listen to our last episode, because you won't want to skip it. Connect with Nancy Ray https://www.nancyray.com/ Listen to her podcast: https://www.nancyra...

In this two-part series, Kim is joined by accomplished photography, life, and business coach Nancy Ray. Not only does she have experience growing a thriving photography business, but now she helps so many other people build a work-life balance that suits them in their current season. With tips about parenting, time management, business growth and hiring, and so much more, Nancy has so much wisdom...

This week Kim sits down with guest Suzzane Brown. The path to success isn't linear, and Suzzane is sharing where she began and how she got to where she is today... including the whole messy middle. Connect with Suzzane: https://www.instagram.com/simplybysuzy/?hl=en https://simplybysuzy.com/ https://www.instagram.com/thehomegrownmethod/?hl=en Connect with TMA: Website | Membership | Courses: www.th...

In this week's episode, we are excited to share another success story with you. Meet Jessica Brown, a photographer from central Arkansas. In this episode, Jessica discusses: Transitioning to photography full-time Pivoting away from wedding photography The impact of raising prices on her revenue last year Balancing a great client experience with prioritizing her family life Her experience in the TM...

Shanna Skidmore is back for part 2 on this week's podcast. If you missed part 1, make sure to go back and listen to the first half of this incredible interview with such a special guest. In today's episode, Kim and Shanna talk about why Shanna decided to get off of Instagram, how to run a business in 2023 without using social media, Shanna's best advice for new business owners and how to balance l...

Over the next two episodes, Kim sits down with Shanna Skidmore to talk about defining enough. This week, in part one, Kim and Shanna talk about pricing, calculating your "enough number," burnout and taking rests, and understanding what it is we actually want when we set goals. Join us next week for the second half of this important conversation full of advice that is relevant to all entrepreneurs....

This week, the TMA team is excited to coach and mentor for another case study session. Listen in as Kim and Allison are joined by Sophie Rybalov. In this episode, we talk about: Nicheing down from general fall family sessions to newborn and motherhood photography The struggle of outdoor vs. indoor sessions Preparing for her own journey into motherhood while simultaneously growing her business Mark...

In today's episode, Kim is sitting down with guest Alysha Spencer, photographer and virtual assistant, to talk about hiring a VA for your photography business. In this episode, we discuss: What is a Virtual Assistant and what does the exploratory process look like What are the most popular things a Virtual Assistant can help with How to work effectively with your new Virtual Assistant and so much...

In this week's episode, we are excited to share another success story with you. Meet Marisa Stone, a thriving photographer from Tampa, Florida. She's been a member of The Motherhood Anthology membership since its beginning, and in this episode, she's sharing her journey from full-time speech pathologist to pivoting her career into photography full-time. Connect with Marisa: https://marisastonephot...

This week, Kim is joined by guest co-host, Abby Dorminey, and special guest Stephanie Fassler, to discuss photographing families who may need extra accommodations and care. Not all families fit inside a box... in fact, most families don't! But in particular, families with kids who have special needs and medical differences can feel underrepresented in family photography spaces. So in today's episo...

Many of us are accidental photography business owners... but what would be different if we ran our businesses like CEOs? This week's guest, Ashley Freehan, is a brand photographer and business coach for mom photographers. Today, she's sharing some of her best tips for getting organized, balancing your work and life priorities, managing different organizational personalities with your significant o...

We spend so much time talking about how to make more money, do more, and hustle. In today's episode, Kim is joined by Alex Smith to talk about slowing down and romanticizing your life. Connect with Alex: https://www.instagram.com/lovedaphnemae https://lovedaphnemae.com/links/ Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/...

Today, we are excited to share another success story with you. Meet Sara Edmondson, a photographer who has seen rapid growth in her business since 2020. In this episode, we're talking about: Referrals and social media marketing, especially the Close Friends feature on Instagram Client experience, from initial inquiry to the actual shoot Pricing and packages, as well as selling techniques for all-i...

This week, the TMA team is joined by Elle Boone, a photographer from Texas with some questions about niching down and outsourcing tasks. This is the latest in our Case Study series, which are some of our favorite episodes to share with you because you get a sneak peek into our TMA membership! Connect with Elle: https://elleboonephotography.com/ https://www.instagram.com/elleboone/ Connect with TMA...

In this week's episode, Kim is joined by Rachel Greiman, a copywriter and photographer. Rachel has a gift for taking the hand of photographers and helping them with excellent website copy that's proven to maximize lead conversion, and today she's sharing with us how copywriting is useful to photography business owners and how to implement copywriting strategies and tactics that will elevate our bu...

This week, Kim and Allison are breaking down the obstacles and challenges involved with transparent, effective, and productive client communication. In this episode, we're talking about: Setting clear expectations up front for scheduling and pricing Establishing a personal connection between photographer & client Maintaining and developing an ongoing relationship Managing client relations in a CRM...

Today, Kim and Jenny are discussing all things branding. From logos, to your online presence, to all the other ways you can build a brand that sets you apart from other photography businesses in your area, this episode is full of ideas. Connect with TMA: Website | Membership | Courses: www.themotherhoodanthology.com Free Community: https://www.facebook.com/groups/themotherhoodanthology  Our Instag...