Mortgage Marketing Made Simple

Send us Fan Mail You do not need another course, a complicated marketing plan, or 10 more things added to your to do list. In this episode, I’m sharing the two things I’m focused on consistently as I work toward my goal of funding an additional $30 million before December 11th. They’re simple, they’re probably not exciting, and one of them might be something you’ve been putting off. If you want mo...

Send us Fan Mail My very first guest on Mortgage Marketing Made Simple had to be my bestie, Chantal Driscoll. Chantal and I have known each other for almost 20 years. We started together at Genworth Financial Canada, became roommates, eventually both became mortgage brokers, and somehow after all these years, we still talk multiple times a day. She also happens to be an incredibly successful mortg...

Send us Fan Mail Last week, I shared a pretty big goal: fund between $25 and $35 million in mortgages before the end of the year while basically taking December off. So… how exactly am I planning to do that? That’s what we’re getting into this week. And no, I’m not giving you a list of 15 things to add to your already full plate. I’m starting with two very simple things that I want you to focus on...

Send us Fan Mail I’m putting a pretty big goal out there publicly this week, and honestly, there’s a part of me that wonders if I can actually pull it off. But this goal isn’t really about the number. It’s about building a business that gives me more of the life I actually want. With four months left in 2026, I’m sharing what I’m going after, why this year feels different, and the question I think...

Send us Fan Mail For a long time, I believed there were certain things you just had to do if you wanted to be successful as a mortgage broker. So I did them. Even when they didn't work for my life anymore. But eventually, something had to change. And I was genuinely terrified that making that change would cost me clients, referrals, and ultimately business. It didn't go the way I thought...

Send us Fan Mail There was a time when I thought growing my mortgage business meant saying yes to every networking event, home show, and evening meeting. Then one simple habit changed everything. In this episode, I'm sharing the one thing I do every single week that fits around my life as a mom of three, keeps me top of mind with past clients, and continues to bring in mortgage files year aft...

Send us Fan Mail You don't need more networking events, another home show, or a bigger marketing budget. You might already be sitting on the two most powerful tools to grow your mortgage business, and chances are you're not using them consistently. In this episode, I'm sharing the shift that completely changed the way I market my business, why it fits this season of my life, and why...

Send us Fan Mail What if the biggest thing holding your business back isn't rates, leads, or the market? What if it's the fact that you're waiting instead of showing up? In this episode, I'm sharing the shift that completely changed the way I market my business. It helped me stop relying on networking events, referrals, and hope, and start building a business that fits around m...

Send us Fan Mail What you do over the next few weeks will determine the momentum you carry into fall. If you're waiting until September to start emailing your database or showing up on social media, you're already behind. In this episode, I'm sharing why consistency beats perfection, why likes don't matter nearly as much as you think, and the simple commitment that could comple...

Send us Fan Mail It's easy to overcomplicate marketing, especially this time of year. Between now and December, I'm keeping things simple. In this episode, I'm sharing exactly where my time and energy are going for both my mortgage business and Broker Life Socials, and why I believe these few activities can make a bigger impact than constantly chasing the next big idea. 🗓️ Next roun...

We're just over halfway through the year. So let me ask you a question... Are you where you hoped you'd be in your mortgage business? If not, that's okay. You still have time to change the rest of the year. In this episode, I'm walking you through a simple mid year marketing reset. We'll talk about why your content doesn't need to be perfect, why authenticity wins, ho...

Most mortgage brokers spend a lot of time trying to create better content. But what if the biggest thing holding your marketing back isn't your graphics (trust me graphics don't do anything), your captions, or the algorithm? In this episode, I'm sharing one simple shift that can help people trust you faster, feel like they already know you, and become more comfortable reaching out w...

You're learning. You're watching webinars. You're listening to podcasts. You're taking courses. So why does it still feel like your business isn't growing the way you hoped? In this episode, I share one of the biggest lessons I took away from Visibility School and why the answer probably isn't another strategy, another AI tool, or another training. If you've ever...

Are you really out of content or just out of conviction? This episode reveals how embracing what you truly believe can transform your visibility, your content, and your entire business. Tune in to discover why leading with conviction will set you apart and what might happen when you finally do. Why Work With Me (and Broker Life Socials) I’ve been in the Canadian mortgage space since 2005. I starte...

Have you ever stopped and looked at your last 30 social media posts? Not as a mortgage broker. Not as the person who created them. But through the eyes of a potential client. What would they think you do? In this episode, I'm sharing a simple exercise that completely changed how I think about marketing. It helped me understand why some brokers attract exactly the files they want while others...

I've included a quick video below showing exactly how to turn on Facebook Professional Mode and set up your profile. https://www.youtube.com/watch?v=CaJLv98nJjk June is coming fast, and if you're a mortgage broker, you already know what that means. Files closing. Client calls. School events. Sports. Summer planning. It's the time of year when visibility often gets pushed to the bott...

You’re posting. You’re emailing. You’re trying to stay consistent. But it feels like nothing is happening. In this episode, I’m talking about the phase most mortgage brokers quit in the quiet phase. The part where you’re doing the work but not seeing the results yet. We’re diving into:  Why visibility takes longer than people think   The “ripple effect” happening behind the scenes in your business...

What would you actually do if you needed a file to close in the next 45 days? Not the “wait for the market” version. Not the complicated strategy. In this episode, I’m breaking down exactly where I would focus, who I would reach out to, and the simple things most mortgage brokers are skipping that actually bring in deals. If things feel slow right now, this is your reset. You don’t have to figure...

Everyone keeps asking the same question… “How are you getting files right now?” This episode might not be the answer you expect. I’m sharing exactly why I’ve never relied on referral partners to build my business and what I’ve done instead to create consistent leads (even when things feel slow). If you’ve been waiting for someone else to send you business… this one might shift everything. Want hel...

Spring market is here… and most mortgage brokers are about to overcomplicate everything. In this episode, I’m sharing a simple reset that can completely change how you show up, connect with clients, and actually start seeing results again. If things have felt a little all over the place lately… this is your check in. Want help with your visibility, email, and social? Come hang out with me inside B...

You’ve probably said it before… “Is this really worth it?”  “What if it doesn’t work?” But what if you’ve been asking the wrong question the whole time? In this episode, I’m sharing a perspective that completely changed how I make decisions in my business… and why some of my biggest growth didn’t come from strategy at all. If you’ve been circling the same ideas, waiting to feel ready, or wondering...

You’re not too busy. You’re not out of ideas. So why are you still not posting… not emailing… not showing up? In this episode, I’m talking about the real reason I see smart, successful mortgage brokers stay invisible and it has nothing to do with strategy. It’s quieter than that. And once you see it, you won’t be able to un see it. If you’ve ever overthought a post, second guessed yourself, or wai...

In this episode, Kristina Crosbie talks about something simple… but often overlooked. It’s not a new lead strategy. It’s not another platform to learn. It’s something you already have but might not be using the way you could be. And once you see it differently, it can completely shift how your business feels (and flows). If you’ve ever felt like you’re constantly chasing the next deal… this episod...

In this episode, I’m sharing exactly what I’m doing right now to prepare for the spring market as a Canadian mortgage broker. Not what sounds good. Not what people say you “should” be doing. What I’m actually doing in my business this month to set myself up for consistent files, less stress, and a stronger pipeline. Spring doesn’t just “show up” busy it’s built in March, April & May. I’m shari...

Summer is coming… and if you’re a mortgage broker and a mom or parent, you already know how fast things can feel overwhelming. Last summer stretched me. This year, I’m doing it differently. In this episode, I’m sharing the shifts I’m making right now inside my mortgage business so I can enjoy time with my kids without letting files pile up or stress take over. Because a calm summer doesn’t happen...