Mortgage Marketing Expert

In this episode I sit down with a true Real Estate Titan, Greg Fowler. We talk about how to attract new Realtor referral partners, the power of re-targeting for your marketing efforts, and some of the tried-and-true methods for marketing your business and attracting attention. Greg Fowler is the Founder of Lion Bolt Media, Host of the Real Estate Titans podcast, Creator of Digital Lightning Master...

In this episode I have an incredible conversation about content creation and social media with one of the best in the game, Kyle Draper. We cover talk about everything from audio content through podcasting and Clubhouse, to the how-to about video and why it's still one of the most powerful tools for building a big business. Kyle shares tactical tips on using video and social media to grow, and we...

In this episode I sit down with Dave Sims to talk about ways to scale mortgage production through automation and what the right metrics are to focus on to win in today's market. Dave Sims is the Founder & CEO of Floify, and as a veteran fintech software engineer, one of his many passions is identifying inefficiencies within industries and developing technology solutions that streamline common work...

In this episode I get to chat with my good friend, and fellow Industry Syndicate founding member, Justin Konikow. He and I chat about his meeting-turned-relationship with Ryan Serhant, and how to initiate conversations to create genuine relationships. He also shares about showing people they matter creatively, the game changer of good morning routines, and how to absorb the Clubhouse experience to...

In this episode I have a conversation with my friend Shannon Milligan, and we talk about the power of nostalgia in content, why to invest in rookie real estate agents, and what it takes for Realtors to trust you with their clients. She gives incredible advice on what to implement, and specific daily activities, to reach new levels of success. Shannon Milligan is an Associate Broker & Owner of RVA...

In this episode I talk with NYC luxury real estate broker Sean McPeak. We discuss innovative selling strategies in today's market environment, ways to solidify referral partner relationships with agents, and how close we are to cryptocurrency and tokenization of properties in real estate. Sean McPeak is the F ounder of the McPeak Team at SERHANT in NYC, with over 11 years of experience working on...

In today's episode I have a conversation about making an impact on social media with my new friend and growth powerhouse, Giselle Ugarte.  We discuss common misconceptions about Clubhouse; the availability of free, live master classes; and being intentional with objectives when using social media.  You'll also hear about keys to building connections, how to have an impact on strangers who have nev...

In this episode I have my good friend Brian Covey as a guest, and he and I discuss the need for companies to implement new business models after the changes in business practices COVID required this past year.  We focus on what specific branches should have for their teams and integrating modern life into modern business.  We also get into the details of leadership, community, culture, and blendin...

In this episode I get to talk with Lou Diamond about the value of consistent communication patterns, how to use communication bridges to connect with people & getting your message across without wasting others' time. Lou Diamond is the Master Connector. He has over a quarter century of experience in sales, relationship management, business development and leadership coaching. He is an internationa...

In this episode I have a conversation with Steve Castaneda and we talk about what mortgage & real estate pros can learn from tools in other industries, what kind of expectations clients have during the process, and how practice and preparation can maximize results. Steve Castaneda has been in the real estate and mortgage industry since 2004, closing $60M in volume in 2020 with just a single assist...

This episode is a unique conversation that I get to have with former mortgage fraudster & current true crime writer, Matthew Cox. We discuss how he went from mortgage broker-owner to being convicted to almost a quarter of a century in prison! He shares details on how he was able perpetrate one of the largest mortgage frauds in history; his perspectives on life before, during and after prison; and...

In this episode I chat with a new friend from Australia, that I recently met on Clubhouse, Jackson Millian.  We chat about how Clubhouse is changing the social media landscape; the importance of shifting focus from vanity metrics to long-term relationships when using social media to build your business; and creating a benchmark of earning $400,000, 4 days/week, 44 weeks/year, and building fast-tra...

In today's episode I have a super interesting conversation with Dan Rawitch about what he sees coming for the housing market and the broader economy.  He shares why housing will stay strong in 2021, as well as his thoughts on other parts of the financial markets.  He also gives his advice on how industry professionals should use and leverage some of the income that has been created from the huge w...

In this episode CEO Scott Harris shares details behind the recent SocialSurvey re-brand to Experience.com , and we dive deeper into why it's so important be in tune with the customer's voice throughout the sales process, not just at the end.  He also spills details that 'haven't been shared on any other podcast' including the name the company almost went with, and the stories behind: the Experienc...

I'm so excited to share episode 100 of the podcast! We are doing a compilation episode of 10 guests from some of our most downloaded and engaged episodes.  We cover a variety of topics from social media to market conditions to 2021 to what to focus your business on in the wake of so many changes over the last year.  Check out the guest list and their website & Instagram handles: Dustin Brohm: www....

In this episode I have a fun conversation with my good buddy Alec Hanson.  We get back to basics and talk about how each of us got started in the mortgage business, and how those messages apply to today.  We also talk about how to kill it in 2021 and what trends are coming and how to capitalize on them. Alec Hanson is a contemporary leader within the Mortgage Industry. Constantly striving to impro...

In this episode I have a conversation with my great friend, and one of my favorite repeat guests, Dale Vemillion.  We break down a lot that has happened over 2020, and talk about where mortgage professionals should be focusing in 2021.  Dale and I also break down both high-level and tactical tips that will take your business to the next level! For nearly four decades, Dale Vermillion has dedicated...

In today's episode I get to interview Chris Sauerzopf, creator of SafeWire.  We talk about how fraudsters threaten mortgage & real estate transactions, as well as the ways that it can easily be prevented.  We also discuss the best ways to leverage technology in your business and how to move forward in a post-COVID era. Chris is the co-founder and creator of SafeWire & co-owner of World Class Title...

On today's episode I get to chat with the LinkedIn expert herself, Judi Fox!  We talk about everything from Millennial trends and modern consumer behavior, to social media strategies on LinkedIn and Instagram/Facebook.  We also walk through examples of how simply networking with other people, and then staying in touch with those contacts, creates some of the biggest opportunities in business. Judi...

On today's episode I have a conversation with Roland Cochrun on how he makes more visible progress while simplifying his task lists.  He explains the negative aspects of the go-getter mentality in our industry and details easy ways we can find freedom from stress, lack of time, and systems constraints while adding to the monthly pipeline. Roland Cochrun helps Mortgage Professionals build systems t...

In today's episode I have a fun conversation with Stefanie Lugo as she spotlights specific things mortgage professionals need to know when trying to partner real estate agents, as well as how to create more relationships with clients and Realtors through Lifestyle Marketing. Stefanie is a top producing real estate agent in Scottsdale who, along with her husband Bryce, has redefined what it looks l...

In this week's episode, we invited back my good friend Brittany Hodak to discuss the new generations homebuyers and their impact on the mortgage marketing.  We also discuss how to become the lender of choice by understanding how to differentiate yourself, as well as what to automate to make sure your database stays engaged. Brittany Hodak is an international keynote speaker and award-winning entre...

This episode is a short presentation that I gave during my company's Virtual Sales Summit in early October. I talk about how to create and increase relevance with a target audience and your social circle or sphere of influence.  I share some stats around who the majority of mortgage borrowers are in 2020, as well as where their attention is and how to attract some of it to you. I also give some ta...

In today's episode I get to interview Neal Schaffer, a leading authority on helping innovative businesses through digital transformation and social media marketing strategy, influencer marketing, and social selling initiatives. We talk about his recently published book "The Age of Influence" that is redefining digital influence and the ways businesses can leverage influencers and use of them daily...

In this episode, I get to discuss some of the biggest marketing benefits you have over your competition with the one and only Carl White.  He takes one of the best-known elements in the industry, our database, and turns it up a notch by giving specifics on how to get the most out of the best opportunities we have, our past clients. Carl White is the Founder of The Mortgage Marketing Animals and th...