Mortgage Marketing Expert

This is another episode in our series with the subject matter experts at Freddie Mac Single-Family, and the gue st today is Sc ott Reuter. In this episode we talk about how to get appraisals adjusted based on current market conditions, what changes need to be made to existing appraisal model to be sustainable, and the emerging technology tools that make appraisal values more accurate. Scott Reuter...

In this episode I chat with a good friend of mine, Sam Parker aka My Credit Guy, and in this episode we discuss: credit myths that could keep your clients from buying a home, recent updates in credit reporting with the bureaus, and how to use credit repair to create and convert more leads into closed deals. Sam Parker is the Founder & CEO of My Credit Guy. He has over 18 years of experience in the...

In this episode I chat with a good friend of mine, Danny Horanyi. He and I discuss . Danny Horanyi is the Chief Strategy Officer at Celebrity Home Loans, Co-Creator/ Division President at NEO Home Loans, and Co-Creator/Coach at Triibe Coaching. Danny has been making an impact in the industry for 19 years with an impressive lifetime origination volume over $2 Billion! Formerly ranked in the top 5 o...

In this episode, I have a conversation with a new friend Taylor Ellard, and we have a conversation about easy ways to create & repurpose content in short time blocks, how to create conversations & attention with engagement, using certain social platforms to find your target audience. Taylor is the National Business Development Specialist & host of the Lending Forward Podcast at Atlantic Bay Mortga...

Roland Cochrun is an entrepreneur, coach, and hosts a live event for mortgage professionals who are bored with their current life and want to become excited again by doing work that matters. Roland has built businesses, sold businesses, retired young, and traveled the world. Despite his financial success, he always felt like his life wasn't good enough. He tried books, conferences, coaches, and ev...

In this episode I have conversation with Srijana Giri, and we talk about the digital evolution of income and asset verification tools, ways data can expand access to credit for borrowers, and how to be more productive & profitable leveraging technology. Srijana Giri is a Senior Director of Risk Analytics on the Credit Innovation and Analytics team at Freddie Mac's Single-Family Risk Management div...

In this episode I talk with Casey Knowles. We chat about about what it takes to create a 7-figure income as a Loan Officer, how to get laser focused and stay highly productive throughout the day, and the importance of collaboration with people who have different strengths. Casey Knowles is Mortgage Broker at Ticket Mortgage and host of the ReloLO show on YouTube. Casey has started over multiple ti...

In this episode I talk with my good friend and mentor Todd Duncan. He and I talk about creating exponential growth by serving and valuing people, the shift from being a salesperson in business to being in business as a salesperson, and whether elite sales skills are gifts or skills that can be learned. According to CNN, Todd Duncan is "the Tony Robbins of the mortgage industry." He is the world's...

I n this episode I talk with Kelly Rogers about the ways mortgage professionals can create opportunities in today 's changing market, how to become a connector in the community to develop more relationships, and the importance of creating margin in life to invest in yourself, your family and your clients. Kelly Rogers is a Collaborator, Influencer, Visionary, and Strategist. She believes in embrac...

In this episode I sit down with Randell Gillespie, my boss at Thrive Mortgage, near the end of our Thrive 2022 Summit in Austin, TX last month. We talk about some of the issues that our industry is face with today, and how LO's, branches, and companies can set themselves apart in a crowded industry. We also break down the best ways to use automation and technology without replacing relationships o...

In this episode Dan Habib breaks down the financial & housing markets in one of the most informative MME podcast episodes. We talk about what the Fed is doing to control inflation and how their actions affect mortgage interest rates; the housing supply & consumer demand outlook for 2022; and how to understand & capitalize on cryptocurrency, blockchain, and NFT's right now. Dan Habib is the Executi...

In this episode I talk with a new friend, Chad Earnest. We talk about how the industry has changed, as well as successful origination habits using today's technology, finding specific & effective value propositions, and content practices that keep people's attention. Chad Earnest is a 15-year experienced mortgage professional as an originator, branch manager, area manager and regional. He currentl...

In this episode I talk with Kevin Kauffman from Freddie Mac Single Family. We chat about a lot of topics related to the industry and how things have changed, including: the future of automated valuations for collateral, whether or not we're headed towards another housing bubble, and how changes in technology can create efficiency. Kevin Kauffman is the Vice President of Client & Partner Delivery a...

In this episode I team up with my good friend and social media guru, Coach Kyle Draper, as we participate in Pod-a-Palooza to support the non-profit S.O.M.E. (So Others Might Eat). While helping spread awareness and raise money for the charity, we cover a lot of topics relevant to mortgage and real estate professionals, including: becoming more attractive on social by focusing on leadership over s...

In this episode I finally have my good friend, and Thrive colleague, James Duncan on the podcast. We cover a lot of topics relevant to mortgage and real estate professionals, specifically: the importance of having a fresh perspective in the industry over the next few years, techniques to expand borrower rate questions into broader conversations about meeting their needs, and how to create content...

In this episode I catch up with my good friends from the Brokers and Booze Podcast: Bill Yates, Chris Ward, and Nick Sowers. We talk about the number one way to build wealth for the majority of Americans,  how to organically start a podcast and create content, and ways to invest in the current real estate market like an investor. Bill Yates, "The Professional", is the Broker-in-Charge of Sands Rea...

In this episode I chat with my new friend Mike Ciorrocco aka C-Roc. We talk about how yourself up for success using the 4 P's, how to gain the attention you want from partners with the 3 C's, and how to leverage and multiply your time using the 4 M's. Mike " C-Roc" Ciorrocco is the Co-Founder of Blooprinted, best-selling Author of Rocket Fuel, and the powerhouse behind the "What Are You Made Of?"...

In this episode I have an intriguing conversation with Michael Bradley from Freddie Mac Single-Family. He and I talk about how COVID has affected our day-to-day business practices, the future of AI in the mortgage industry, and the strategy Freddie Mac uses to implement the massive amounts of data they received. Michael Bradley is Senior Vice-President in Freddie Mac's Single-Family Division, whic...

In this episode I have a cool conversation with a great friend of mine, Mark Perkins. He and I chat about expectations in the real estate industry today, the payoff that comes from committing to the unknown, and how to achieve massive success by focusing on fundamentals. Mark Perkins is the CEO & Principal Broker of Pivot Realty Group, Commercial value-add real estate investor, and host of "The Ne...

In this episode I chat with the ZillowKiller himself, James Rembert. He and I talk in depth about how to get leads by focusing more on conversations, leveraging attention by using video to answer questions, and weaponizing the industry to so not be easily taken advantage of! James Rembert, Founder of DigitalNatives Inc & The ZillowKiller brand, is a talented designer and trained marketing strategi...

In this episode I talk to one of the real estate industry's best marketing minds Grant Wise. Grant and I talk about attracting the right kinds of clients without just selling yourself, why it's important to build out your own systems and processes, and how to frame the metrics in the way that leads to more success! Grant Wise is the President & Co-Founder of Witly, an automated advertising platfor...

This is a special episode because it is the very first MME podcast episode recorded LIVE on social media! The guest is one of my best friends Rene' Rodriguez and I recorded it live in honor of his upcoming event AMPLIFII Live on August 19th in Las Vegas.  In addition to being a close friend, he's also one of my mentors, and has been one of the most impactful people in my life. Rene and I talk abou...

In this episode I talk with friend and UK mortgage expert Gary Das. He and I talk through social media and content creation strategies, and how to convert fans and followers online into actual clients and customers in your database. Gary Das is an award-winning entrepreneur, best-selling author, speaker, podcaster and mortgage broker in the UK. He founded Active Mortgage, an award-winning mortgage...

In this episode I chat with repeat MME podcast guest, and my great friend, Todd Duncan.  We discuss the current state of industry, how to stand out to become an agent's top referral partner, and how to build your business into an elite practice.  He offers tactical action steps and on how to surpass our previous business & personal successes and no longer just waiting to respond   to the ever-chan...

In this episode I chat my new friend Conor Murnane. He and I discuss everything from the growth of Tesla and the rise of content marketing on social media, to Clubhouse and whether or not we should be scared of platforms like Zillow. Conor is a Strategic Business Advisor with Zillow who helps real estate professionals leverage the internet to sell more homes. His strategies have allowed him to wor...