More Than You Can Chew: A Bite-sized Podcast About SEO & Digital Marketing

Keyword tools are useful, but they don’t tell you who you’re trying to reach or why they buy.  In this episode of More Than You Can Chew , Dane sits down with Amanda Natividad , VP Marketing at SparkToro, to unpack how audience research complements (not replaces) keyword research so your content, channels, and messaging match real behavior.  Amanda shares how to find where your audience...

AI overviews and LLMs are changing what “visibility” looks like and digital PR is the bridge between your brand and what these systems surface. In this episode of More Than You Can Chew , Dane chats with digital PR pro Alexandra about why earning coverage on trusted media still matters, how brand mentions can work like links, and practical ways to show up more often when people (and AI) look for a...

AI is reshaping how content gets made, but does it have to take the creativity out of it? In this episode, Melissa Popp, Content Strategy Director at RicketyRoo, shares how she’s built AI workflows that save time without sacrificing heart. From replacing the grunt work to knowing when to bring human creativity back into the process, Melissa breaks down how marketers can use AI to enhance, not eras...

AI search is changing SEO reporting as we know it. In this episode, Dana DiTomaso, founder of KP Playbook and 25-year SEO veteran, joins Dane to unpack how analytics must evolve in 2025 and beyond. From understanding what really matters in GA4 to measuring traffic from AI Overviews and featured snippets, Dana breaks down the future of SEO reporting with clarity and a dose of humor.

Most dealers run the same social ads: a carousel of inventory and prices. The problem? They all look alike and they don’t move buyers closer to choosing you . In this episode of More Than You Can Chew , Dane chats with Dave Lemon, CRO of Dealer OMG , to dig into why dealers are wasting money on cookie-cutter social ads... and what to do instead. You’ll learn: The #1 mistake most dealerships make w...

AI tools and best practices can only take you so far. At the end of the day, every purchase decision is emotional. In this episode of More Than You Can Chew , Ashley sits down with Talia Wolf, founder of Get Uplift, keynote speaker, and author of Emotional Targeting, to reveal why emotion is the driving force behind conversions and how brands can tap into it to generate real growth. You’ll learn:...

Automotive marketing is changing fast! AI Overviews, shifting SEO tactics, and OEM advertising budgets are reshaping how car shoppers find dealerships. In this episode of More Than You Can Chew , Dane sits down with Colin Kara, Marketing Director at Nielsen Automotive Group, to dig into how dealers can stay competitive. Colin also shares how his group is finding success by aligning SEO, SEM, and d...

In this episode of More Than You Can Chew , host Dane Saville sits down with Greg Gifford, Google Platinum Product Expert and COO of SearchLab Digital, to unpack the findings from the 2024 Google Business Profile Study for Car Dealers. Greg shares exclusive insights into how dealerships can leverage GBP to drive more local visibility, improve lead generation, and stay ahead of competitors in an in...

The idea of stepping up to share your ideas – whether on a conference stage or social media or podcast – can be an intimidating prospect. Many people share their experiences with imposter syndrome or fear of simply “being wrong.” This episode with Orbit Media’s Co-Founder and Chief Marketing Officer Andy Crestodina will help lay out a simple road map to getting your thoughts out of your head and i...

SEO is like a solar panel. PPC, when done correctly, is like a light switch. Look, electrical work isn't easy, but once you've run the wires, attached them to the switch, secured the switch in the wall box, and reattached the cover plate, and you flip the switch -- Voila! Power. (thanks Google AI Overview) PPC isn't easy either, but once you've laid the groundwork, you turn on the ads and start co...

Content isn't just king: it's the whole court and castle. If you've invested in SEO for your small business, one of the core elements of the strategy is, or at least should be, content creation. Unfortunately, too many agencies either outsource to the cheapest freelancers or expect their SEOs to write it themselves. Writing, however, is a craft that requires a high degree of skill built from years...

It's often easy to chase after the latest shiny object. In marketing, new tools appear with emerging trends or capabilities faster than anyone can learn how to properly use them. This inaugural episode of More Than You Can Chew offers a practical foundation upon which marketers can begin to delve into using AI as part of their workflows with practical applications outside the scope of just listeni...