More Than Marketing

In this episode of More Than Marketing , we’re diving deep into the mindset, energetics, and real-world strategy behind selling — minus the sleaze, pressure, and outdated corporate scripts. I’m joined by the brilliant and straight-talking Helen Tebay — The Sales Lady , who is famous for helping service-based business owners step into their expertise, sell with confidence, and create offers they fu...

Today’s episode of More Than Marketing was an incredible, high-energy conversation with Helen Tebay — The Sales Lady . Helen brought her signature mix of warmth, clarity and no-BS truth as we dug into why selling feels hard for so many women in business, and how to shift into selling with confidence, conviction, and genuine service. We cover:  ✨ Why female entrepreneurs often hold back in sales c...

In this episode of More Than Marketing , I sit down with Laura Weldon , founder and creative director of Studio LWD . With over 20 years of experience in the industry and a decade of running her own agency, Laura shares her honest journey of building a successful creative business — from freelancing after moving back from Sydney to leading a team of ten today. We dive into the real lessons of entr...

In this episode, I sit down with the brilliant Caroline Canty , a business and performance coach who helps entrepreneurs and leaders achieve better results—not just in their business, but in how they think, act, and lead. Caroline shares her journey from a career in sales and marketing to discovering the transformative power of coaching, and why mindset is often the real barrier holding ambitious...

Season 2 of More Than Marketing kicks off with the incredible Coral Horn, founder of Pink Link and the Enterprise Vision Awards. Over the past 15 years, Coral has built a thriving national network that champions and connects women in business. In this inspiring conversation, she shares her journey from a single local event to leading a movement, the importance of confidence in business, how peer s...

Welcome to another episode of our marketing and sales podcast, where we dive deep into strategies that truly connect. In this conversation, we explore a powerful shift in perspective: what if selling isn't about convincing or closing, but about serving ? Join us as we unpack the mindset behind values-based selling, why authentic service builds lasting client relationships, and how to approach...

Feeling overwhelmed by marketing? You’re not alone — even seasoned marketers feel the pressure. In this episode, I break down a straightforward, four-step marketing strategy that can help you cut through the noise and start seeing real results, no matter your experience level. Whether you're a total beginner or a marketing pro struggling to promote your own business, you'll learn how to:...

 In this episode of More Than Marketing , we dive into the key elements of crafting an irresistible offer that both you love delivering and your clients want to buy. Learn why high-ticket offers can help you scale your business faster, how to identify your ideal client's biggest pain points, and how to package your expertise in a way that drives real results—without constantly being on the sa...

Feeling stuck in the cycle of working long hours but not seeing the progress you deserve? In this episode of More Than Marketing , we're diving into what it really takes to get the important things done in your business—without burnout, overwhelm, or sacrificing your personal life. I’ll be sharing insights on how to prioritize effectively, manage your capacity, price your services for profita...

Business planning and goal setting may sound like a boring process but when you get it right and do it properly it's the solid foundation for you to grow successfully. In this episode Del explores what makes a great business plan, how to put one together so you can hit your goals and build a business you love.