More Than A Circle

This episode dives into the mechanics and momentum behind TikTok Shop-a platform that’s redefining how consumers discover and buy products within social environments. Joining us is social commerce expert Päivi Korvela to unpack TikTok Shop's unique value proposition, why it's resonating with both founder-led and enterprise brands, and what this means for the future of digital commerce.

In this episode, we dive into the rise of video commerce and how it's reshaping the way brands connect with customers. We explore different video commerce formats, what it takes to create content that truly drives conversions, and how brands can build the right internal structure to support it. We also discuss how to approach platform strategies, measure real ROI, and avoid common mistakes. Finall...

In this episode, we dive into how ambitious businesses can test new ideas during Black Friday with our guest, Peter Murphy Lewis, an expert in delivering strategic marketing solutions. We explore key strategies for experimenting with marketing channels, A/B testing creative assets, launching new products, and adapting in real-time to maximize ROI. Strategic Pete Peter Murphy Lewis | Linkedin Growt...

In this episode, we dive into the connection between Black Friday and sustainability with Tam Hussey, founder of Halo by Design. We discuss how BFCM can be a driver of sustainability. Tam also shares insights on how brands should support digital platforms to effectively change consumer behavior, the importance of showing—not just telling—when it comes to sustainable practices, and how marketers ca...

This episode explores the contrasting cultural and commercial landscapes of Black Friday in the USA and UK. Hear from e-commerce experts as they dissect consumer behavior, brand tactics, and the ever-changing future of this global shopping phenomenon. You can also catch over 20 short clips from industry experts sharing insights on Black Friday and Cyber Monday on Snacks. https://www.storyly.io/sna...

This episode will equip you with the performance marketing strategies needed to stand out and conquer the overwhelming BFCM advertising landscape. Gain expert insights on personalization, creative messaging, data-driven decision making, and more, ensuring your brand doesn't get lost in the noise.

Join us as we delve into the data-driven world of influencer marketing. Nadia from Fameters reveals the strategies, metrics, and psychological insights that empower brands to leverage authentic connections and drive measurable results. From micro-influencers to the creator economy, we'll uncover the trends shaping the future of influence.

This episode features an insightful conversation with Isabella, a Gen Z consumer, as we discuss the nuances of Black Friday shopping, the tangible appeal of in-store shopping versus online, and the ever-evolving dynamics of brand loyalty among different generations. Isabella offers a fresh perspective on shopping trends, brand loyalty, and the significant influence of digital channels, particularl...

⚖️ Balancing innovation with stability in eCommerce. 🔁 Understanding the role of customer feedback in shaping a product roadmap. ❓ Figuring out if these rules of the game change from one company to another. These are only a few snapshots of the challenges a Product Leader faces in the dynamic eCommerce sector. For a more comprehensive picture, our Chief Product Officer, Aykut Bal, hosts an insig...

1 man, 100 days, 100 products… From SaaS tools to plush animals, from productivity to mental health, Aykut Bal, Chief Product Officer of Storyly , embarked on a journey to review 100 products in 100 days and wrote down his thoughts on each of them. With every single product, we counted down with him. It was a great ride! Now we are eager to hear what this adventure has taught him. In this episode...

In this episode, Derric Haynie, CEO and Co-Founder of Ecommerce Tech joins Daniele Di Nunzio, VP of Sales to discuss the latest hype in eCommerce: Shoppertainment. Digging deeper into this new trend born in Southeast Asia, Derric and Daniele talk about what makes shoppertainment a significant trend to follow while also sharing their ideas (and sometimes disagreeing) on what it all means for the eC...

Significant gender inequalities persist globally in areas such as access to education and healthcare, pay parity, and representation in leadership, on top of problems such as experiences of violence and discrimination. According to WEF, it will take more than 132 years to close the gender gap worldwide - a number that peaked following the pandemic. Yet, improving gender equity is the key driver to...

The digital economy boomed during the pandemic. Whether it was shopping or food delivery, eCommerce soared to record levels and helped many get through the tumultuous days of the pandemic. Then, 2022 brought new challenges: Escalating conflicts, higher inflation rates, and consumers cutting back on spending… Yet, times of crisis can yield great opportunities for smart actors. Now in 2023, the rece...