More Than A Brand: CX Podcast

Back in the day, Myspace had us all learning coding to customize our pages so when Wordpress came around, we moved those skills over there. But, websites do need to be updated regularly and there are some common pitfalls that entrepreneurs come across. Avoid custom coding! I don’t recommend buying a custom coded website because you probably won’t have the skills to update the code yourself. I usua...

Have you been to YouTube University and Google College trying to figure out what to do with your website? Not very helpful, is it? Before you do something you want to do, there are some things you need to have in place first.  In this episode, I’m like your Hello Fresh for websites. I am going to give you all the ingredients you need to get it done. You need a brand. Your voice, who you’re se...

How do you know when to update your website or when to trash the whole thing? This question comes up a lot and that’s why so many websites are left without updates for way too long. How long has it been since you truly updated your website so that it shows only your current offerings and provides a reliable way to contact you? Here are some signs you should just burn it all down and build your web...

Welcome back to Season 2 of More Than A Brand! Grab a glass of wine and your iPad to take notes, because I’m going to be dropping jewels all season long. Today, let’s start with your website. A lot of people like to set it and forget it, but don’t forget that your website is your 24/7 employee.  People throw the term “optimization” around a lot, but what does it really mean and how can you do...

Welcome back to Season 2 of the More Than A Brand Podcast, where I show you how to take your brand from basic to badass. I'm your host, Lindsay Tramel-Jones, the owner of Fierceified Creative and Consulting. Inside these episodes, I'm gonna show you how to stop being pressed about WordPress. I'm also gonna show you that you don't necessarily need to throw the entire site away and that there are wa...

By the year 2044, groups now seen as the minority will be seen as the majority. Why shouldn’t they have the opportunity to be successful now? Businesses have to have some sort of DEI statement in place. If your brand isn’t ready for you to step up and help them, you’re doing yourself, and everyone else, a disservice. Sticking with your DIY brand is costing you time, money, and the opportunity to b...

We’re here to help you in the DEI spaces to show up authentically at these corporations so that you are able to fight for the rights of others to be able to show up as themselves. That’s why we’ve developed the Bonafide Framework. In Phase 1, we Remove The Façade. We solidify your brand and your values and do competitor research to find where you can stand out. We dig into your target audience bec...

Selling from social media is great and all, but remember what happened when FB and IG shut down? What are you going to do when/if that happens again? What happens if social media shuts down entirely and you lose all of your contacts, brand copy, sales conversations, and online presence? You need to own a piece of the internet. You need the data that a website can give you and the legitimacy that a...

Having your brand crafted to represent you authentically positions you to be in those spaces that need you most. Big corporations like to do business with people who know what they’re talking about. Having a cohesive brand gets your foot in the door and makes you look professional. However, professional doesn’t equal boring.  Phase 1 of our branding framework is removing the facade. We make s...

A lot of times people think that branding is just the cute, visual stuff for your business. There’s a lot more to it. What’s your brand voice? What’s the client journey like? What is your framework? Then the visuals are the whipped cream on top. Don't forget - 95% of purchases are emotional. For people to buy from you, they need to feel emotionally connected to you. How do you do that? With your f...

Welcome to More Than A Brand! I’m here to help entrepreneurs in the DEI space demystify the process behind what a brand really is. During my military career, I have run into a lot of misogyny and inequity, among other things. I was told that higher ranking women go into admin because they get fat, pregnant, and less competitive. EXCUSE ME. I proved him wrong, by the way. If those things are happen...

This podcast is a straight, no chaser explanation of all things branding. I will be taking the confusion out of the word "brand" and transforming it into an easy, matter of fact element that your business needs. Here you will learn that branding ain't just the pretty stuff and if you want to put you business in the big leagues, it's time to up your game and stop treating your brand as an afterthou...