More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

I talk a lot on this show and in workshops and on other people's podcasts about the impact of podcasting on a business, but what does that look like for somebody who's not selling podcasts, who's quite frankly not even necessarily selling a business service?   That's why I wanted to bring on Sarah of The Former Lawyer Podcast today because Sarah does a really, really, really in...

If 2022 has Instagram on your marketing list and you are a podcaster, you're going to want to listen to this. Bonus points if you have zero desire to dance around a point at words on Reels—I'll talk more about Reels—but we're going to share three ways you can drive traffic and engagement, and see better results from the time behind the mic using Instagram. Let's get into it. Wa...

Let's dig into some behind-the-scenes content suggestions for you because this is I think the most tossed-out idea when people start talking about content ideas. They're like, "Oh, we'll take a behind-the-scenes." Sometimes that is met with a complete shutoff because the service provided or the consumable being offered is very visual, and taking the behind-the-scenes of ma...

This episode has been sitting on my episode ideas area of my dashboard for a while because I wasn't sure how I wanted to say it without sounding crazy. I want to talk about this idea of “what I want to talk” about because I hear that statement attached to podcast launches, content calendar meetings, editorial calendar planning ideas, and your content, be it video or blogs but certainly here i...

We're doing something I don't do very often today, and that's to have a guest. Even more strange, a guest who is not a client of Uncommonly More. In fact, I am bringing you someone who provides one of the tools we use here at Uncommonly More. Lindsay Padilla, one of the co-founders of Hello Audio is joining me in just a second to talk about Hello Audio and private podcast feeds, and...

If you've listened to this show, then you've probably, at some point, thought about hiring some support for your podcast. Today, I want to talk about the three things that you need to keep in mind when hiring any kind of support. Be that podcast production agency like ours, a podcast manager, podcast VA, a podcast editor, whatever it is, there are three things you need to be considering...

I'm super stoked to talk about podcast ratings and reviews today because there are thing I get questions about from time to time. And I think there are things where we end up on either end of a spectrum. And the answer is really kind of in the middle, which is that I don't care about reviews at all, and I'm never going to ask for them. And I'm obsessed with ratings and reviews...

It's a new year! That doesn't mean you need to make MASSIVE shifts to your show, but there are three things I want you to look at this year to make your show better. To help it THRIVE in 2022 so that you can thrive as a host.  Listen in and decide which you'll be taking action on. Get access to The Podcast Newsroom at https://uncommonlymore.com/newsroom . Learn more about Podcast Pr...

This week’s episode is intentionally short, I want you to go right now and check in with your podcast’s description… when’s the last time you even looked at it?  If you can’t answer that question today is the day. Listen into this episode as you write your updated podcast description. It’ll be like we’re co-working, just listen along and craft your own updated description. If this is helpful, take...

Sometimes it doesn’t go the way you want. You sit down with the best of intentions with an interview and the end product just isn't there… so what do you do next?!  That’s what we’re talking about in today’s episode.  More importantly, though we’re talking through some preventative measures because that will solve 90% of these problems. Find the show notes for this episode at https://uncommon...

In September, on The Podcast Newsroom , we talked through three kinds of episodes to create in Q4. Honestly, these episodes are what I want you creating any time of the year, and today we’re digging deeper into my favorite one, client stories.  This week we’re going all-in on what these episodes can look like, and even how you can share these stories without sitting down and interviewing your clie...

As I mentioned last week, this week’s episode is all about those Pre-Production Strategy sessions we had in September. You see, there was ONE thing that came up on every single conversation and it’s so important that we’re dedicating a whole episode to this conversation.  This mistake is the one I see costing podcasters sales, and honestly, that lack of results is what feeds the podcast burnout, s...

Have you listened to this week's podcast yet? This week  we're digging into download numbers, I'm sharing some real-life actual numbers so you can, just this once, compare your show to others. I'm also being REALLY honest about why I don't want you to keep asking me what download numbers you "should" be getting, and what I want you to measure instead. So  make su...

If you are feeling frustrated or burned out with your podcast and ready to chuck it all, I want you to hit the pause button, hit the pause button. Not the delete button, the pause button. And I want to talk through some things to consider when looking at getting support for your podcast. Whether that's a podcast manager or producer and editor, whatever, I want to dig into that today. We'...

Don’t skip this one, you’ve got episode and whole series ideas in this episode, you’ll want to revisit this one. I'm super stoked to sit down with Racheal Cook today. Racheal is one of my favorite people, she is a business strategist and she’s got a great podcast called Promote Yourself to CEO, which is produced by our team here at Uncommonly More. I invited Racheal to join me because, well h...

Since we launched the Podcast Newsroom in August we’ve had a blast, but also we’ve received A TON of questions around how business owners can incorporate private content into their business.  Today we’re answering that with three ways you can use a private podcast to serve your existing clients, your team, and your leads. It’s a BIG one today so jump right in and listen here. We’ve got another dou...

One of the biggest questions around starting a podcast is about gear, getting that almighty audio quality, which is granted, very important, but not the MOST important. Today’s guest on the show is PROOF of that.  In fact, my friend (and UM Podcast Production client) Lisa, is my go-to example for A LOT of things around starting your podcast and you’re going to hear why in this episode. We even tel...

We have been neck deep in doing one of my favorite things this month… PLANNING!  Yep, we’ve been sitting down with our clients to work through their Q4 plans and a few things have come up on every single call, and it’s because this time of year we have a bit of nuance. With holiday and end of the year sales and time off there are some factors that just aren’t there any other time of year.  In this...

When we’re talking about building assets with a podcast, we have to be looking at it converting, it resulting in business. That’s what I want to talk about in this episode of Uncommonly More because there are some core sales assets you need to be building with your show and we’re going to dig into what those are today. Find the show notes for this episode at https://uncommonlymore.com/ the-best-sa...

It’s a fun one this week, we’re going to be calling up some BS.  Specifically I’m going to call BS on some of the things I hear from people the most… things like ...strategy means no creativity ...the right way to podcast ...it’s just about nurturing and adding value I want to dig in her because as dramatic as it sounds in the title, Three Lies Podcasters Tell Themselves That Will Ruin Their Show,...

We’re pretty sure we’re going to get some pushback on this week’s podcast episode.  Why?  Because we’re calling us all out on our BS around our podcasting processes.  The truth is, so, so, so often clients come to us TIRED of making their podcast. And almost always, the issue is the process of how they are making it.  And let us just say this right now - not having a process IS A PROCESS.  And no,...

I'm really excited because we're gonna talk about falling in love with your show again. I think we're in that time of year for a lot of us where we are shifting from sort of the summer slow down to looking at what we want to do with the second half of our year. What we want to get back on track on, the gap we need to close to hit the goals we set at the beginning of the year. Full T...

Is having a guest on your podcast the right move for your show?  You may be surprised, but our answer is not always “yes”.  There are a lot of people out there who say that you “must” have guests on your podcast to grow your show. That you need their audience. That guest shows are the best/fastest/easiest way to get exposure.  This is true for SOME shows, but not all.  Your job is to be discerning...

I’m especially stoked to share today’s podcast with you because today I’m announcing something that’s been in the works for a bit and is finally available to you! Introducing: Podcast Newsroom, our new private, exclusive podcast about the news you need to know for a more profitable podcast. This is your go-to podcast for actionable steps to grow your podcast, see the results you want, and stay up...

Welcome to episode 502! I want to talk about three ways you can grow your podcast in the next 90 days. I really want to get through the wash and repeatedness of this because I think oftentimes we're looking for the next thing. "Okay. We tried A now B and now C and now D and all the way to Z or Zed." Which sounds way cooler, but that's a show for another day. But we forget about...