More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

After sharing last week why social media DOES matter , this week I'm sharing the reason why it might be a waste of your time. The best part is though I'm breaking down how to stop that. I'm breaking down 6 popular networks and how to check out the analytics for each. Be sure to listen to the whole episode because I do talk about Facebook, Twitter, LinkedIn, Google+, Instagram and Pi...

We hear a lot about passion driven businesses and why having passion is huge for your business. In this episode we sit down and about not just WHY but HOW to build a business you're passionate about. A little about Kamila… Kamila Gornia is a Holistic Business Coach and she works with passion- and soul-driven solopreneurs to get their mission and message into the world. Resources Brand School...

When you sign up for the Hit the Mic VIP Community  I invite you to let me know what you're struggling with in your marketing. Recently someone shared that they were struggling with why social media mattered. I of course had to bring this up in a show because I know it's something that comes up for a lot of us, especially when we're neck deep in frustration over it just not working!...

I loved this conversation, it was so great to hear Rita's story about leaving corporate and starting her current business. She talks about how she did it, and of course we talk about how important it is to create your own journey. A little about Rita…Rita Morales works with female entrepreneurs who want to take their online presence to the next level. After two businesses and working several...

  Affiliate programs seem to be everywhere and after years of saying no I decided for me it was time to learn more. In the interest of sharing today's episode is a little different. I'm sharing a few opinions as well as what to be aware of as you start to offer or participate in affiliate programs. I'd love to know what you think though. Hit the comments and share why you do or don&...

This is a MUST listen for everyone! Amanda and I are talking about being honest, sharing your story, and making your copy work for YOU! She shares great insights on why people want to hear from the real you. A little about Amanda… After more than a decade in corporate communications, Amanda Berlin has found a way to keep content writing and social media from ruining your life. She is a communicati...

Today's show is a LIVE one, so be sure to join us LIVE at 2pm on July 15th to talk ALL about ideal clients. I'm also going to be sharing some fun Hit the Mic news with you, including a FABULOUS challenge to get you kicking ass for the rest of 2014. Best part? It's totally FREE! Resources Rock Star Guide prices are going up at midnight, grab yours now! Sign up for the Build a Better...

As business owners we have a lot of things going on. This often means we neglect some of the important stuff in our personal lives (partly because our professional life is so tangled up in the personal. A little about Jenn… Jenn Scalia is a life + love coach. After suffering through multiple failed relationships, she realized that she needed to fix the relationship with herself and went on become...

On July 5, 2011 I opened up my first business, and now 3 years later it looks TOTALLY different. Seriously that photo was my first website. So you can see things have changed. In this episode I'ms sharing how my business has evolved. I'm sharing because this month I want to kick off the idea that we need to all spend some time looking back. Look at how far we've come and celebrate i...

Today we're taking on stress. I know it's a scary topic but dive in because Nicole has some great insights on not just avoiding it (because that's impossible) but to deal with it. After you listen hit the comments and share with me what you do to check out and relax. A little about Ellen… Ellen Ercolini is a Money Making Expert and Business Strategist. She works with smart, savvy +...

Today I'm getting real about why I podcast, since I'm opening up the doors to the Rock Star Guide to Podcasting it only seemed right. I think we spend a lot of time worrying about the tech, the time, and the cost. The thing we overlook is the why. I'm sharing why I podcast, why I don't have sponsors, and why I format the show the way I do. If you're interested in podcastin...

Today we're taking on stress. I know it's a scary topic but dive in because Nicole has some great insights on not just avoiding it (because that's impossible) but to deal with it. After you listen hit the comments and share with me what you do to check out and relax. A little about Nicole… Nicole Liloia, LCSW is a stress+less coach who helps smart-yet-stressed women center themselve...

A few weeks ago I ran a bit of an experiment. I decided, pretty impulsively, that I wanted to try out a Pay What You Can offer for my community. I did keep it super simple and super short. I offered it on one specific product and I also kept the time limit short. I offered it for only 36 hours. Here's the fun part though, sharing what I learned. These takeaways were both from feedback I recei...

Plan Your Next Event with Renatta EmersonMore and more online entrepreneurs are putting together live events to bring their community together. Personally I’m a HUGE fan of this because that’s more events I can attend and connect with folks in real life. It had me thinking though, could I do a live event? I sat down with Renatta and talked about the process and she really broke down what it would...

It's soapbox time again. I've been really fired up lately because I've been hearing a lot and reading a lot about people saying that there is only ONE way to success, and even worse that there is only one real version of success. That's just not true, we each decide what success means for us and you know what, it can change! Listen to this episode and then hit the comments and...

I'm really excited to get talking about something that is the cornerstone of a successful business... sales! I know A LOT of online business owners who say they're no good at it or that they hate it but I encourage you to listen to my chat with Kendrick. She's giving some actionable steps to handle sales calls in a way that both convert and also don't feel gross. We're als...

This is a question I have had a lot recently and I wanted to get people really clear on this because we all know how critical content is to our marketing. I don't believe there is a right answer to this question but I'll do my best to offer one. Mostly though I'm breaking down the pros and cons of each kind of content, audio, video, and written. Resources Ready to start your podcast...

I'm amped to share this conversation, we're talking to Erika Jordan of Hey Boss Lady. We get together and geek out on social media a bit, even diving back to our love of MySpace. No seriously we talk MySpace at one point. Give it a listen and learn a little bit about bringing your personality into your brand and the value of a good selfie. A little about Erika… Erika Jordan is a Social M...

  According to the latest Social Media Marketing Industry Report from Social Media Examiner these two tools are looking at some massive growth in 2014. I'm breaking down that and a few other highlights of the report. In addition to talking about Google+ and Podcast I talk about the effectiveness of Facebook, how critical it is to analyze your social media activity, and even outsourcing and ho...

We're stepping a bit away from traditional business chats in this one. I want to talk about A little about Catherine… Catherine Basu, MEd is the owner of Fit Armadillo®, the fitness company that lets you enjoy fitness at your place and your pace.  She's a personal trainer who's on a mission to help busy women everywhere ditch the gym and learn how to tone up at home.  Catherine work...

With so much going on social media can be incredibly frustrating. You can feel lost, overwhelmed, and and desperate to get out there. There are good ways and bad ways though. In today's episode I'm breaking down 4 things to NEVER do while marketing your business with social media. I focus primarily on Facebook and Twitter but these rules hold true for EVERY network. Once you listen be su...

This episode is a bit of a "Scared Straight: Tech Edition", but it's awesome! In addition to making you aware of possible issues, Nikole is giving us actionable steps to prevent this stuff. Nikole shares security issues, plugin issues, and even how you can keep your site from slowing down. If you've got hosting questions especially be sure to listen to the whole episode because...

In this episode we're talking about the idea of being EVERYWHERE or focusing your social media time on 1 or 2 specific networks. I'm sharing the value in really breaking up your networks by priority to help focus your time day to day. We also talk about how analytics can help you choose which social media channels to focus on. Resources Reserve your spot for the  May 21st webinar  on Ema...

I'm really excited to welcome Greg to the show to talk content. We're covering everything from what kind of content you should have to how often you should be sharing content. Greg and I even share how we manage our marketing and our content creation along with client work. This really is one of those episodes that answers a lot of the questions I see popping up again and again for peopl...

It's another hot topic today on Hit the Mic, we're taking on pricing. I'm joined by the very smart Rebecca Tracey, and she's sharing her tips to get started with pricing and how to raise your prices. She's sharing her methods on creating prices that work for you!   A little about Pat…   Pat Romain earned her Bachelor’s in Business Administration from Antillean Adventist Un...