MORE Podcast - METRO Wholesale to the Max

In this episode of the MORE Podcast, I speak to Michael Poggenpohl, CEO of RUNGIS Express GmbH, about the development of METRO’s food service distribution specialist company. The focus is on the business model, the clear premium positioning and the specific characteristics of the customer base in the HoReCa sector. Michael explains how RUNGIS operates as a niche provider and sets itself apart in t...

METRO generates more than €2 billion in annual sales with non-food products. But there is far more to pots, pans and crockery than just a complementary product range. Through its ‘Stellar’ transformation project, METRO is specifically developing this area into a growth driver for its sCore strategy. In this episode, I speak with Alexis Maudelonde, Senior Vice President Global Non-food at METRO, ab...

In this episode, I speak with Jerome Briens, our SVP Global Procurement Ultra-Fresh and Head of the METRO Trading Offices. Our conversation is one of the best examples of how strategic topics become tangible as soon as someone talks about them who lives and breathes them every day. Jerome explains why Ultra-Fresh is more than just a category for METRO and MAKRO, and how we use strong assortments t...

If you are looking for a compact overview of what our sCore strategy is all about and why it is still going strong four years after its launch, then this episode of MORE Podcast is just right for you. My guest is Peter Engberding, Vice President Strategy at METRO AG, one of the people who helped develop and implement sCore throughout the company from day one. During our discussion, you will see th...

Ultra-Fresh is more than just a category; it is a key growth driver for METRO. In this episode of MORE Podcast, I talk to Heiko Peuthert, Vice President Sales Excellence at METRO AG, about why Ultra-Fresh is so important for customer loyalty, sales growth and METRO's goal of becoming the best partner for HoReCa customers. Heiko explains why owning the centre of the plate is important for success,...

This episode gives you a comprehensive overview of the recent Leadership Summit. Over three days, more than 300 executives came together at the METRO Campus in Düsseldorf to focus on a clear goal: turning strategies into measurable results. In this special edition of MORE Podcast, I guide you through the most important updates from our Management Board: from Steffen Greubel's five strategic princi...

In this episode, I talk to Olaf Maecker, Vice President of AI & Automation at METRO.digital, about how artificial intelligence is evolving from a buzzword to a real business lever at METRO. Olaf explains how applications such as the Intelligent Sales Assistant support the Sales Force, how AI accelerates content production, and where new use cases are emerging in Procurement, Marketing, and Logisti...

In the second part of our double episode of our MORE Podcast, I talk to Matthias Bühler, METRO's Customer & Sales Officer, about the introduction of the Target Operating Model (TOM) and the advantages of merging business and IT. He believes that real transformation can only be achieved through collaboration between people. We also explore how a standardised CRM tool could improve processes in the...

For many restaurateurs and traders, METRO is a reliable partner for a successful business. The basis for a sustainably profitable relationship for both sides is fair prices and mutual benefits. In the first episode of our two-part series with Matthias Bühler, Customer & Sales Officer at METRO, you will learn how we standardise our pricing processes and achieve true price leadership with data-drive...

“Sorry, no card payments accepted!” That's a sign that no restaurant guest is ever happy to see. In this episode, we reveal how the stress of paying with cash when visiting a restaurant could finally come to an end. In my very insightful conversation with Volker Gläser, CEO of METRO subsidiary DISH Digital Solutions, we discuss, among other things, the new DISH Pay Now. The mobile card reader offe...

The METRO's highway to growth is called Food Service Distribution (FSD). In the past financial year, we have already stepped on the gas here and increased our delivery sales to almost €8 billion – that is already more than a quarter of METRO's total sales. But what is behind this success? In addition to METRO's own delivery service, specialised delivery services play a decisive role. These culinar...

METRO has declared 2025 the 'Year of Own Brand'. Everyone in the company is now called upon to activate their superpowers to further increase the sales share of METRO Chef, Aro, Sigma and Co. Want to know what it takes? Then follow me into the world of METRO's own brands in our latest episode of MORE Podcast. Together with Jens Bresler, responsible for own brand management at METRO since 2022, we...

Welcome back to MORE Podcast! After a short break, we are back with a very special episode: We take you to the METRO Leadership Summit 2024, where our top leaders discussed the current status and latest developments of our sCore strategy. Experience our CEO Steffen Greubel reflecting on the past financial year and launching the ‘Year of the Own Brand’. Hear CFO Eric Riegger speak about our ambitio...

Welcome back to MORE Podcast – Wholesale to the Max, the podcast where you can find out everything you need to know about the implementation of our sCore strategy. I'm really excited to be talking about our growth strategy again soon with our great colleagues – from both a professional and personal perspective. New episodes will be dropping from mid-January, so make sure you're subscribed for excl...

METRO's own brands are of crucial importance to us in achieving our sCore targets. For METRO's non-food assortment, they are set to become the growth driver par excellence. In this area, the sales share of our own brands is expected to grow to an incredible 70 percent by 2030! In the latest episode of MORE Podcast, I talk to Michael Ciesielski, Senior Vice President Non-food METRO AG and CEO of ME...

MAKRO Poland has been on the market for a proud 30 years, reason enough to talk about it. In my interview with the CEO of MAKRO Poland, Dominik Branny, you can find out what market position our colleagues there have achieved during this time and, above all, what growth targets they have set themselves as part of our sCore strategy up to 2030. In addition to all the business topics, we also get to...

Here's the latest dish from METRO's MORE Podcast kitchen! I'm serving you a great menu with everything your heart desires: fish, meat and fruit & vegetables - in other words, the Ultra-Fresh assortments at METRO and MAKRO. Join me and my guest, Emmanuel Langdorf, Vice President Global Ultra-Fresh Management at METRO AG, on a tour through the METRO wholesale store in Düsseldorf. And find out what i...

How do we convince our customers to purchase more and more often at METRO? In the latest edition of MORE Podcast, I talk to Gilles Babikian, Vice President Sales Excellence at METRO AG, about our sCore strategy and the development of our global sales organisation. He reveals how our multichannel approach gives our customers the choice via which channels they want to purchase our products and how w...

Trust, understanding and knowing your partner's needs - that's what makes a good relationship. What counts in life naturally also applies to a stable business relationship. In this episode of MORE Podcast, I talk to Tino Hölters, Head of Customer Relationship Management (CRM) at METRO AG, about how METRO uses a variety of data to provide its customers with the best possible support. You can also f...

Can METRO achieve the goals of its sCore strategy and be a responsible and sustainable company at the same time? A clear "yes" is the answer given by Ivonne Bollow, Senior Vice President Corporate Responsibility & Public Policy at METRO AG, in this episode of MORE Podcast. In fact, she goes one step further: achieving METRO's sustainability goals is an important contribution to the company's growt...

In this episode of MORE Podcast - Wholesale to the max, we take another comprehensive look at METRO's sCore strategy and talk about the delivery business as one of the growth drivers of the company. My guest Joachim Lindner, responsible for the Multichannel Network Transformation at METRO, gives us a deep insight into the future of our wholesale stores and how they are preparing for the delivery b...

We take you into the exciting world of procurement at METRO! Every year, we source around €2 billion worth of products for our customers. In this episode, we reveal how we provide our professional customers in the hospitality industry and smaller retailers with a tailor-made assortment. Also learn how our sCore strategy ensures that our products are always available and how we continue to increase...

This year's METRO Leadership Summit was an important milestone on the journey of our sCore growth strategy. In this special episode of the MORE Podcast, I bring you the highlights of the meeting, where more than 300 leaders from all METRO countries gathered to discuss the next steps for sCore. I have compiled the most important topics and insights from the Leadership Summit for you. Tune in and le...

It's the good old basic principle of wholesale: the more you buy of a product, the less you have to pay for it. Sounds simple and it is. At METRO, this pricing system is called "„Buy More Pay Less“", or BMPL for short. And it is one of the measures that make METRO's sCore growth strategy so successful. Why that is and why it's sometimes not so easy to simplify things is what I talk about in this e...

In this episode of MORE Podcast, I talk to Peter Gries, Customer & Sales Officer at METRO AG, about the importance of customer understanding and customer acquisition. He explains the characteristics of the typical METRO customer and how METRO can best serve them to support their business. We also look at topics such as customer behaviour, building customer relationships, sales strategies, the role...