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In this episode, Kimberly Weitkamp dives into how to plan for profit with your marketing: Why a plan makes it all come together Planning for profit…and what that really looks like How marketings and sales work together The real conversions to look for Connect with Kimberly The Audience Converter Twitter : @k_weitkamp and @audienceconvert Facebook : https://www.facebook.com/audienceconverter Facebo...

102: Jamie Jay: How to Outsource and Grow In this episode, Kimberly Weitkamp and Jamie Jay discuss: From ad agency to outsourcing agency The “Fake it til you make it” approach The key component to crafting your vision Key Takeaways The intersection of vision, mission and voice Why you might want to outsource It’s okay to change...and why you should The magic tool for capturing process Time vs. pro...

In this episode, Kimberly Weitkamp dives into lessons learned from 100 episodes of the Audience Converter Podcast for Community Leaders: Look Back at 100 Episodes The power of embracing change Lessons from 100 episodes The importance of systems Why consistency is key The power of connection How to bring in the right people at the right time with the right message Connect with Kimberly The Audience...

In this episode, Kimberly Weitkamp and Oleg Konovalov discuss: From the fishing industry to Global Leader The true definition of success Decision vs. choice Key Takeaways Lessons from traditional industries The “Marriage” approach to leadership Power of curiosity The real definition of leadership What is visionary leadership...and how to use it Finding the right coach...it’s a process Determining...

In this episode, Kimberly Weitkamp discusses Direct messaging for “Buy Now” Lessons from launches How to segment based on stage of awareness The top mistake entrepreneurs make with most aware people When to make the ask...and when to wait Connect with Kimberly The Audience Converter Twitter : @k_weitkamp and @audienceconvert Facebook : https://www.facebook.com/audienceconverter Facebook Group : ht...

In this episode, Kimberly Weitkamp and Christie Ruffino discuss: From introvert to networking community leader The Golden Rolodex Different types of communities Key Takeaways Networking with a team vs. “hitting the streets” The buddy system for building connections Success stories as inspiration   Building your treasure tribe Why a social following doesn’t equal a community How connecting with the...

In this episode, Kimberly Weitkamp discusses Different messaging at different stages Why your messaging isn’t bringing in the right people Product aware vs. ready to buy The three ways to make a lead magnet...and why it’s important for product aware  When to use your audience-specific language Connect with Kimberly The Audience Converter Twitter : @k_weitkamp and @audienceconvert Facebook : https:...

In this episode, Kimberly Weitkamp and Thomas Perrone discuss: From tragedy to success The wrong way to run a business The 80-day work year Key Takeaways: One bite at a time approach to planning The “What if” questions to ask Power of structure The difference between “in the business vs. on the business” Growing equity in a business...and what that means What grow and transition really mean Websit...

In this episode, Kimberly Weitkamp discusses Solution vs. problem aware Where the top 3% are Why comparison is good for your marketing Outline of bringing in the right audience When and how to introduce your jargon Connect with Kimberly The Audience Converter Twitter : @k_weitkamp and @audienceconvert Facebook : https://www.facebook.com/audienceconverter Facebook Group : https://www.facebook.com/g...

In this episode, c and Julie Hood  discuss: From corporate escapee to ebook empire to course creator Messaging that resonates Choosing the right course topic Key Takeaways Defining the playground you play in The power of ONE transformation Methods to get in front of the right audience First steps to building a mini-course Why FB Live doesn’t equal a course The real timeline for creating your cours...

In this episode, Kimberly Weitkamp discusses The action step for creating the life you want Real life happens…and how to plan for it What’s been happening behind the scenes What planning for the unexpected really looks like Missed opportunities for vacation marketing Building your schedule...and no one else’s Connect with Kimberly The Audience Converter Twitter : @k_weitkamp and @audienceconvert F...

In this episode, Kimberly Weitkamp and Janine Bolon discuss: From healer to CEO of 5 businesses Building your business “in the cracks” Time management awareness Key Takeaways Power of vision boarding The step people skip in their planning In vs. on the business Lessons from a 10-year-old Changing perspective = change in ideas Good emotions = better networking Stop wearing the “mask” in your busine...

In this episode, Kimberly Weitkamp and David Shriner Cahn discuss: Engineer to non-profit exec to entrepreneurial leader The myth around job loss Lessons to learn from creatives Key Takeaways The soft skills lacking in education Education failures stopping you from becoming successful…and how to overcome Difference between simple and complex problems Assumptions do not equal truth Power of reflect...

In this episode, Kimberly Weitkamp discusses “I’ve got a problem” approach online Why your widget doesn’t matter Old-school marketing and why it is the wrong approach The new journey tools New ways of getting found The mindset of problem aware  Connect with Kimberly The Audience Converter Twitter : @k_weitkamp and @audienceconvert Facebook : https://www.facebook.com/audienceconverter Facebook Grou...

In this episode, Kimberly Weitkamp and Anja discuss: From marriage counselor to online business manager The journey to building an online business The value of a go-to process Key Takeaways Ideas to fruition...and the path that takes The gap between wrong “person” vs. wrong “process” The power of mapping a customer journey Big ideas and the execution gap Why process is a living document   Connect...

In this episode, Kimberly Weitkamp and David Wood  discuss: From actuary to life coach extraordinaire The real definition of achievement Happiness metrics and why they matter Key Takeaways Ego vs. happiness goals The 20-minute date with yourself The post-it wall method for reaching your goals Lessons from karate...and how focus contributes to business success Zig Ziglar’s thoughts on happiness   W...

In this episode, Kimberly Weitkamp discusses Why your widest pool isn’t the best to focus The hard conversion truth Old-school Junk Mail strategies Why convincing people they have problems doesn’t work Discovering the customer journey Connect with Kimberly The Audience Converter Twitter : @k_weitkamp and @audienceconvert Facebook : https://www.facebook.com/audienceconverter Facebook Group : https:...

In this episode, Kimberly Weitkamp and Rocky Lalvani discuss: From immigrant family to Dave Ramsey success The importance of talking about money Resources vs. resourceful for money Key Takeaways Using Profit First to help others Why CPA’s don’t help you make profit The reason you’re afraid to look at financials The money story you have...and how it impacts you The profit sucking activities in your...

In this episode, Kimberly Weitkamp discusses The Lie About Open Rates What a true conversion looks like Vanity vs. Real Metrics Defining your success first Ignore the gurus Connect with Kimberly The Audience Converter Twitter : @k_weitkamp and @audienceconvert Facebook : https://www.facebook.com/audienceconverter Facebook Group : https://www.facebook.com/groups/3275254212546359/ Join the Workshop...

In this episode, Kimberly Weitkamp discusses Ditching “Marketing Speak” What phrases and language does to mindset Why it’s important How to ditch the mentality Reframe your messaging Connect with Kimberly The Audience Converter Twitter : @k_weitkamp and @audienceconvert Facebook : https://www.facebook.com/audienceconverter Facebook Group : https://www.facebook.com/groups/3275254212546359/ Join the...

In this episode, Kimberly Weitkamp and Kiirsten May discuss: The Proximity Paradox and what it means Thousand approaches to success Value of an outside perspective Key Takeaways The myth of the “right way” The hidden gems in associations Analysis paralysis and why it holds you back The value in failure Communities of learning how they work Connect with Kiirsten Learn more about the Proximity Parad...

In this episode, Kimberly Weitkamp dives into the real definition of marketing success and how to track your metrics: What is your success Avoid “comparanoia” True meaning of marketing How to track your metrics Ideas for tracking marketing metrics Vanity vs. Real Metrics Connect with Kimberly The Audience Converter Twitter : @k_weitkamp and @audienceconvert Facebook : https://www.facebook.com/audi...

In this episode, Kimberly Weitkamp and Paul Edwards  discuss: From recovering insurance salesman to master networker Changing the conversation around networking How to brand your value Key Takewaways Principle of reciprocity How to create a walking, talking billboard The slow and steady approach to conversion The parallels between insurance and ghostwriting The power of being present Connect with...

080: BTS-Lessons from a Summit In this episode, Kimberly Weitkamp goes “behind-the-scenes” (BTS) of a marketing campaign for the first-ever Audience Converter-hosted Summit Depend on yourself The REAL power in summit hosting Follow-up is key Pre-create as much as possible How to look at success metrics Narrower is better...and why that matters Longer doesn’t mean better Connect with Kimberly The A...

In this episode, Kimberly Weitkamp and Josh Niven discuss: Many ways to Joint Venture The importance of the pre-frame What BMW’s and beauty salons have in common for JV Key Takewaways The real definition of joint venture The Disney Method of Joint Venture How three minutes can change your standing Social vs. Community How to build a JV community Connect with Josh Website : http://www.jointventurec...