More Coffee. Less Drama.

Why the heck does everyone keep telling you SEO is dead? AI Overviews, ChatGPT, zero-click searches, GEO, AEO, LLMO... search has definitely changed. But does that mean everything you've been doing is suddenly obsolete? In this Episode We're sorting through what's actually changing in search, what hasn't changed nearly as much as the headlines would have you believe, and what small...

Hey, small business owner. I have some unfortunate news: you have to talk to people. We have websites, social media, email, Google, AI, and approximately 400 ways to market a business without putting on real pants and leaving the house. But somewhere along the way, digital marketing started becoming a way to avoid the relationship part of running a small business. In this episode, we're talkin...

What if some of the things we're working so hard to make easier are actually valuable  because  they require effort? In this episode, we're talking about the work that builds your skills, teaches you about your customers, strengthens relationships, and makes your small business feel human. Efficiency is great, but not everything worth doing needs to be optimized away. In This Episode When...

When was the last time marketing actually felt simple? SEO is dead. You need AI. Post more. Be everywhere. And somehow, if you haven't figured it all out yet, you're already behind. In the first episode of Season 4, we're talking about why marketing has gotten so LOUD, what has actually changed, and what small business owners can confidently stop freaking out about. Why marketing advic...

AI was supposed to save us time. Somehow, we've turned it into another job. In this episode, we're cutting through the AI noise to talk about what has actually changed, where AI can genuinely make running a small business easier, and where we need to be a whole lot more careful. Because the question isn't  “How much AI can I use?” It's  “Does this actually make my business better?”...

Season 4 of  More Coffee. Less Drama.  is coming soon, with honest conversations to help small business owners make sense of modern marketing. Grab your coffee, sit down, and let’s chat. In the meantime, get relevant and timely tips about technology, social media, SEO, and more with my weekly newsletter: "Now You Know."

This is something you thought was going away. SIKE - it isn't. Find out more on today's episode. Want to watch this episode instead? Head to ⁠YouTube⁠ _____ Let's Connect! Instagram: ⁠ ⁠@morecoffeelessdrama⁠⁠ / ⁠ ⁠@maplewildmarketing⁠⁠ Email: ⁠ ⁠morecoffeelessdramapodcast@gmail.com⁠ ⁠ Website: ⁠ ⁠www.maplewildmarketing.com

In season one, we talked about how your website is one of the only things YOU control, with guest Melissa Bandera.  It’s been 2 years since that episode- let’s talk through some new statistics on websites in 2023. We’re specifically covering: ecommerce website requirements and how each platform differs, plug-in accessibility and availability, what platform might suit you best based on your busines...

AI is taking over the planet. No, really - the marketing world has been HIT with a wave of chatbots, AI generated images, backgrounds, stickers, and captions. How do you navigate it all?  For that matter, what’s going to happen with AI in 2024?  If you want to know how to use it effectively for your small business - this is the episode for you! Resources Mentioned In Today’s Episode - Fraze.io - S...

Your customer's journey is one of the most important processes that you can think about as a small business owner. I'm going to tell you all of that and more on today's episode, we're talking about client relationship management systems. We’re Chatting About: -What a CRM Involves -Why You Might Want to Consider One -Things You May Not Realize About CRMs -Your Customer Journey + How...

This season is going to cover your customer's journey, a roadmap to diversifying your communication, why networking is so vital for your business, how to build a successful e-commerce site, and so much more. You're not going to want to miss our amazing guests. Real-time marketing news segments, and those ever-present suggestions on how to infuse simplicity into your day to day life as a sm...

No one is talking about them either. TikTok, Twitter, Facebook + Instagram are All Onboard with These New Changes, but have kept them massively on the down low. Why? Maybe because it would make all of us really uncomfortable if they were fully transparent. Let's Connect! Instagram: @morecoffeelessdrama / @maplewildmarketing Email: morecoffeelessdramapodcast@gmail.com  Website: www.maplewildma...

Yep. Instagram is testing this feature with a small batch of creators. What is it, and what will it allow you to do?  + This feature COULD save small businesses time and energy on the app. Find out more by listening to today's episode! Resources Mentioned:  https://www.storybeat.com https://inshot.com Want to Connect or Send Questions? @morecoffeelessdrama / morecoffeelessdrama@gmail.com

Adam Mosseri, the CEO of Instagram announced a few changes coming to the app.  In today's episode we'll be talking about: - Product Tags - Enhanced Tags - Ranking for originality (where we'll spend most of our time today!) What the heck does it mean? How does it affect you? What are new "best practices" you should adhere to? Find out all that and more today in 8 minutes or less! Let's Connect...

The newest social app is capturing Gen Z in a way that Meta could only dream of.  'Be Real' is the newest social app as of Q1 2022, has been downloaded 7.41 Million times (up 315% in Q1). With Mark Zuckerberg saying that 'young people are the new north star' - we just HAVE to talk about this app and what it's all about. Make sure to subscribe, follow along and leave a review if you're loving...

So excited to share my first guest with you guys: Melissa Harstine of Melissa Harstine Creative! In today's episode, we chat about:  What is Market Research? Why does Market Research Matter for My Small Business? A Practical Example of A Small Business Using Market Research What Happens When You Don't Use It Where You Can Start Applying and Using the Information Limited Time - How To Work it...

Oh hey! I didn't fall off a cliff... Emotionally, maybe - but otherwise, I'm just hanging on for dear life. Totally be open and vulnerable about being a military spouse, a solopreneur and digging my heels in on what's been one wild and crazy two year journey for my personal life and my work life. We're also talking about the shape of season 2 and what the episodes are going to look like this seaso...

Instagram is on the struggle bus. While it originally promised monetary gains higher than TikTok for Creators, the opposite is coming true. Come listen and find out for yourself just how difficult it is for Creators to monetize their videos on the app. We'll also chat briefly about Facebook's future and how we're all feeling about the algorithm these days. Want to Connect? Sign Up for My Newslette...

Online reputation management is often overlooked and it's the best and easiest way to not only gain new customers, but to reward the ones you already have! We're chatting about: Do's and Don'ts  Your Customer's Journey and Identifying the "Right" Time Your Process and How To Stay Consistent Asking the Right Questions If You Can Use and How You Should Use Incentives Wisely Responding to and Ma...

So you want to start advertising online? How do you know which platform to use? In this episode, we'll be chatting about: Why Online Advertising is Important Facebook Ads and Google Ads: A Brief Overview A Comparison Between the Two What They're Best For How They Can Be Paired Together Listen now!

Is social audio just hype or is it here to stay? We've been hearing all about Clubhouse & the dozens of other social audio apps that have been popping up. Include Facebook and Twitter - two of the social media giants. But what's going on with it? What do we actually need to know? This episode is a bit different than my usual in that we're going to be chatting about predictive analysis of the m...

Ever feel like you have no clue what to say online? Ever feel increasingly frustrated by your content? ENTER RESEARCH. This episode we're talking about: Why You Need to Research How To Research Tools You Can Use to Research (+ Save More Time!) How to Improve Your Content Writing Listen Now!

Ready, set - SEO! This episode focuses on a few things: What is SEO (Search Engine Optimization) Why it's necessary for your website as a small business Common Mistakes that are Made when it comes to SEO Free Resources and Information at Your Fingertips How to Adapt/Adjust to Changes with SEO What Outsourcing Might Look Like We're joined today by Marta Luvian of Anchor Marketing Co - a full scale...

According to the Content Marketing Institute (CMI), 32% of marketers think their content creation workflow is fair or poor. Research from Zazzle Media supports this. It reveals that 60% of people find it hard to produce content consistently. In this episode, we're talking about the definition of content marketing, if it actually works, common myths about content marketing, the strategies involved...

I am so excited to be able to introduce Melissa Bandera of Jelly Design Studio. We’ve worked together multiple times building websites for my clients, and I just love not only her eye for design, but her heart for small business owners.  Before we get into today’s episode, I want to just do a quick recap on what we’re going to cover today. These are actual questions I have received over the y...