Money Made Human Podcast

Have you ever gotten up one morning, opened your door, and found someone ready to tow your car away? That's exactly what happened to Billy Hofacker, and it led him to discover he was $130,000 in debt. Now, years later, he's a financial coach helping fitness professionals avoid the same money struggles he faced himself. As both a gym owner and financial coach, Billy brings a unique perspe...

If you've been feeling overwhelmed in your financial coaching business lately, you're probably spending all your time serving clients, creating content, and answering emails. While these tasks matter, they're only part of the story. This week, we talk about why setting aside time to work ON your business (not just IN it) makes everything else feel easier. Despite the perception that...

Social media can feel overwhelming, frustrating, inspiring, and like a time-suck…all at the same time. As business owners, we need to come to terms with it and find out how it fits into our own lives and businesses. Instead of letting it rule us. This week on the podcast, I’m sharing more about the often-misunderstood world of social media from my own perspective. You’ll hear some real-life hits (...

Does this sound like you? You're working every weekend, answering emails at midnight, and “catch-up” is your new normal. If this sounds familiar, you're not alone. More importantly, this can actually be a good sign. It means your business is growing. But if you feel like starting your business was tough, I’m here to tell you that hiring your first support person is actually more difficul...

After a client says "yes" to working with you, those first few days are huge. They might be excited about finally taking action with their money, but they're probably also nervous, wondering if they made the right choice. In this episode, we're talking about how to make your new clients feel completely confident in their decision to work with you. We've noticed that there&...

Trust matters more than ever in financial coaching. People have become more and more skeptical about coaching in general and they’re incredibly discerning when it comes to how they find solutions to their challenges. And they’re looking to people they trust for the answers. So how do you build trust with potential clients if you can’t even get them on a call? Partnerships. Whether you're just...

Most coaches have been taught that when marketing isn't working, they need a new tactic, funnel, or strategy. Marketing expert Nora Sudduth sees it differently. After 25 years of helping businesses generate over $500 million in sales, Nora has noticed a significant shift in how consumers respond to marketing messages. This week on the podcast, Nora shares why adding more content or trying new...

When Jessica Medina took her husband on a 3-month RV trip to follow the Atlanta Falcons for his 50th birthday, she didn't put her financial coaching business on pause—she designed it to thrive during their adventure. As a former big law attorney who now helps other attorneys create financial freedom, Jessica opens up about how she's structured her entire business year around the life she...

Have you been thinking about raising your prices but feel a little queasy about having that conversation with your clients? You're not alone. In today's episode, we’re talking about real-life conversations about raising rates without cringing or worrying that every client is going to pack their bags. Or at least not worrying as much as you may have before this episode. You’ll learn how t...

Remember when making $2,000 a month as a financial coach felt almost impossible? I sat at my kitchen table dreaming about it, having no idea how I'd make it happen. That was my first BHAG (Big, Hairy, Audacious Goal), and it made my palms sweat just thinking about it. Today, my BHAGs are much bigger—and yes, they still make my palms sweat. Because here's the thing about setting goals for...

Remember sitting at your kitchen table, imagining what it would be like to help people with their money while earning $2,000 a month? That's exactly where I started. I had no idea what was possible back then—no roadmap, no other coaches to look up to, and plenty of people telling me it couldn't be done. In this episode, I'm pulling back the curtain on my 16-year journey of building...

We've introduced the idea of “niching” your audience - your clients - so that you can better communicate with them and serve them. But for some, just the thought of niching down to a “singular” ideal client is terrifying. Maybe you’re worried about limiting your prospects or potential. Or maybe you are afraid of saying “no” to someone who doesn’t match with the niche that you’ve chosen. Or ma...

Ever sat on your couch on a Saturday night, watching a movie with your family, when suddenly you get a notification that someone just booked a session with you? But instead of scrambling to send emails and set up reminders, you can keep watching that movie, knowing everything is happening automatically—from payment processing to welcome emails to calendar updates. That's the power of having t...

Five guitar solos blasting at once. That's how business owners with ADHD might describe their daily mental experience. While everyone faces challenges in running their own business, ADHD adds an extra layer of complexity. Instead of “only” staying organized or managing their time, they have the added layer of wrestling with a brain that sees every shiny object, generates endless ideas, and so...

You know that feeling when you want to help people with their money, but you're stuck thinking you need another certification first? Or wondering if you really know enough? I spent years believing I needed more credentials before I could make a real difference in people's financial lives. Here's what I learned: The most powerful thing you have isn't a fancy degree or certificat...

Even people making $250,000 a year can live paycheck to paycheck. As a financial coach, I've learned that money struggles don't discriminate—and that's exactly what we're talking about in this week’s podcast episode. I'm pulling back the curtain on my 16-year journey from helping coworkers at my kitchen table to building a full-time coaching business. If you've ever w...

Remember when I said that I was naive when I started my financial coaching career? My naivety was far more than just thinking that things would just simply “work” because I wanted them to - I dug in and learned how to run a business, how to package (and SELL!) financial coaching, how to deliver incredible, eye-popping results for my clients (while still having fun with them). I’ve created more tha...

Imagine turning your biggest financial mistake into a thriving business that helps others. That's exactly what Haley and Justin Brown-Woods did. After blowing through a $600,000 lawsuit payout and racking up over $220,000 in debt, this millennial couple decided to rewrite their financial story. Now, they're changing lives as financial coaches, helping clients tackle millions in debt. In...

Emily Maclin's journey as a financial coach is a story of growth, courage, and finding her unique path. After 22 years in corporate finance, Emily shifted gears to help women master their money and create a financial legacy. Emily’s story is part of our Success Stories series and it’s one that stands out to illustrate that it’s okay to shift careers, no matter how much success you’ve had wher...

"I remember looking at my fiancé and saying, if we can't pay for this wedding where our friends are baking the cake and bartending, how the heck are we going to afford a life together?" For Nicole Stanley, a panic attack over wedding finances became the spark that ignited her journey to financial freedom - and eventually, to becoming a successful financial coach. In this episode, Ni...

Wondering what it's like to build a thriving financial coaching business as a couple? In this episode, we sit down with James and Amberlee Rich, a dynamic husband-and-wife duo who have turned their passion for helping others into a successful coaching practice. From their early days as a teacher (Amberlee) and campus pastor (James) to launching their own business, the Riches share their journ...

In today’s episode of the Financial Coach Academy Podcast, we’re going to answer another burning question: is financial coaching different from financial advising? The short answer is YES. While both financial coaches and financial advisors are needed in the world, financial advisors are future-focused. A financial advisor will run a variety of scenarios and your likelihood of financial success ba...

You've got great money tips to share, but are you forgetting one crucial detail in your marketing? We’re talking about the fact that you're actually a financial coach. This might sound obvious, but we see it all the time—coaches sharing awesome money advice without ever mentioning they work with clients. If that's you, you're not alone. And it could be costing you business. In...

Investing conversations can be a minefield for financial coaches. Where's the line between education and advice? How much is too much to share? What responsibility do you have for offering advice (or leaving it alone altogether)? This week, we’re tackling the hot topic of how financial coaches can talk about investing with clients—without crossing into advisor territory. We look at why these...

Social media is a great way to connect with new prospective clients, but it can feel impersonal and salesy too. We’ve all been the target of unsolicited DMs from people who want to sell us something. Let’s not be those people in our own businesses. This week, we're talking about how to initiate conversations with new people in a way that feels authentic and real, and then move those social me...