Monetize: The Art Of Pricing

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal welcomes pricing expert and author Ulrik Lehrskov-Schmidt. Together, they discuss the complexities of pricing strategies, from understanding customer value to the differences between B2B and B2C pricing. They share real-world examples and actionable insights to help businesses refine their pricing models, avoid common pitfall...

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal sits with Mark Stiving, a pricing expert, marketing pro, and author of Impact Pricing: Your Blueprint for Driving Profits to discuss the mindset needed to unlock an effective pricing system. He shares valuable insights on how context-driven pricing works and how it improves the pricing system.

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Eva Feenstra to explore the nuances of pricing strategy in the SaaS industry. Eva is the Director of Pricing & Commercialisation at Xero, and she shares her unconventional journey to becoming a pricing leader and explains why pricing is a critical revenue driver for businesses. They discuss psycholog...

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Marcos Rivera, Founder and CEO of PRICING I/O, about innovative pricing strategies, particularly in AI-driven markets. Drawing from his experience as a product leader and venture capitalist, Marcos explores the importance of aligning pricing with customer value. He delves into usage-based and outcome...

In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal interviews Gary Bailey, a pricing strategy expert with 30 years in banking and fintech. Gary is a Finance and Monetization Consultant at FinTech Strategic Advisors. Join them as they discuss the contrast between traditional pricing models and SaaS pricing and why SaaS companies should transition from traditional tier-based pr...

In episode 1 of Monetize: The Art of Pricing, host Abhishek Rajagopal sits down with Shah Choudhary, the Director of Product and Pricing Strategy at Salesforce, to discuss the intricacies of pricing strategy. Gain insights on Salesforce's shift to consumption-based pricing, the challenges of aligning internal and market expectations, and the evolving role of AI-driven solutions. Watch them as they...

Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide val...