Mondays with Mike & Mary

In Episode 257, Mike & Mary share a sure-fire way to get to the kitchen table; and how to become a neighborhood expert with a custom audience on social media; and the smart way to turn a Coming Soon listing into active and on the market; and how to streamline your Book of Business mailings. Parade of Techniques: 1. A POT that comes from a gentleman who has targeted a 900-door geographic farm area....

Parade of Techniques: 1. A POT from Mary called Story Worth. Have you ever thought about writing a book? For a hundred bucks, you can write a book, and what is this is an online writing system. You get a question a week, and you just answer it! 2. Good manners set you apart from, literally, everybody else. And, it doesn’t cost you anything! Ask the Experts: 1. My number one goal is to keep people...

Parade of Techniques: 1. Well, as you know, we are a “get by giving” philosophy kind of company, right? It’s in our core values… What about a little “get by giving” this holiday season? 2. A POT from Mike from a student whose market is very unusual. Their market has increased a hundred percent in value in the last two and a half years. Which, as you know, is not sustainable. It doesn’t matter how...

Parade of Techniques: 1. What’s the name of the game? Listings! How do we have listings? We generate leads! But what if I don’t want to prospect though? 2. A POT from Mary about the stats that came out of the NAR that were brought to the R2 Coaching Call. Ask the Experts: 1. I’m new to real estate. I’m learning what to do. But what I’d like to hear from the veterans on the call is what not to do…...

Parade of Techniques: 1. A person can never have too many apps. Here are two new apps that you are going to want to get hold of: 
HitEmUp - an app that you can send a personalized text to for your own phone number!
 Mortgage News Daily - a free app that tracks real-time mortgage rates! 2. A POT from Mike about a text marketing service called Easy Texting. Here is what it does — it takes one of you...

Parade of Techniques: 1. There was one thing that happened during the pandemic that people might forget that could bite them later. 2. It’s time to look for new sources of listings… This is the time of year when you start saying, “Okay, where am I going to get my listings? Where am I going to find them?”. Ask the Experts: 1. My number one goal is to develop a new source of income outside of my boo...

Parade of Techniques: 1. The harder you work, the luckier you get. Here’s a POT from one of Mary’s students who was prospecting this week. 2. There was a lender in New Jersey who did some hanky stuff and rather than get fined or punished, they’re doing community service loans. Ask the Experts: 1. When do you turn a listing down? So what are your criteria? 2. I’ve been to some board functions recen...

Parade of Techniques: 1. If you want to do something that you are uncomfortable with, make a commitment to your team and make sure they follow up with you next week that you made your commitment. 2. How to answer the question, “Why did the other buyer walk away?”, when you are representing the seller? Ask the Experts: 1. The hurricane decimated neighborhoods… It completely canceled all my LFTs. So...

Parade of Techniques: 1. “Take time for your heart.” What does that mean? You got to find time in your busy, busy life — real estate life, family life, to also take care of YOU. 2. Do you remember the multiple offer market we used to have? And some people still do, and for others, their market has turned 180 degrees in the other direction, or at least it feels that way because it’s not so frenzied...

Parade of Techniques: 1. Useful apps for scanning documents on your phone — Genius Scan and Thermal Scan. 2. So what are you doing for social media? Are you having trouble getting people to engage with you? Would you like to be top-of-mind? Ask the Experts: 1. Guess what time of year it is?! It’s that time of year when we’re thinking about, “Oh, Daylight Savings Time is about to end. It’s Hallowee...

Parade of Techniques: 1. If you have been in the Wickman family for a while, you know some of the dialogues, and especially the Referral Lead Generator, where we say “I’m expanding my business, who do you know who?”. But what do you say the second time you call? Or the third time? Or the fourth time?”. 2. So what does everybody have stuck to the ceiling or hidden away in a closet, not even install...

Parade of Techniques: 1. Do you know how we’ve been taught that there is nothing wrong with any listing at the right price and terms? We’ll sometimes it’s just because the market is changing and things are staying on the market longer. 2. Let’s have a taco party! Everyone loves tacos! Ask the Experts: 1. As you know, we’ve all been through a very difficult time recently with hurricane Ian and one...

Parade of Techniques: 1. A dialogue from Mike towards buyers who are saying, “That’s a lot of interest to be paying!”. 2. What would you do if you have 7,000 people in your database and you recognize a lot of people are getting hit with high capital gains tax? Ask the Experts: 1. Since things are changing so much, one of the changes my company is noticing is sellers wanting to take a break, wantin...

Parade of Techniques: 1. What do you say when you hear people say, "Isn’t this the wrong time to buy? I think we missed the market. You know, it’s not a good market right now. " Here’s a dialogue from Mary! 2. A POT from Mike for the market that has changed! Ask the Experts: 1. I’m stressed. I’m overwhelmed. I recently did the research you made me do and discovered I have 1897 contacts in my CRM a...

Parade of Techniques: 1. Be unexpected. Give them more than they think they can get. Surprise people! 2. A POT from Mike about “Pre-Title Work”. Ask the Experts: 1. “My number one goal is to let these two buyers go. I’ve written offers for them, but they don’t take my advice. I’m done! That’s it! What do I say to let them go?”. 2. “Is it still a good time to be in the real estate market?”.

Parade of Techniques: 1. A POT from one of Mike’s students about calling the listing agent to ask, “Hey, what if? Is it even a possibility?”. 2. A POT from one of Mary’s students about using homebot.ai. Ask the Experts: 1. “So far this year, five (5) of my buyer clients to home I have shown lots of houses bought FSBOs, and I earned nothing. How do I prevent this from happening again?” 2. I just li...

Ask the Experts: 1. The value of effective door knocking (with the right attitude) 2. “I’m only going to work in the upper 50% of my price range. How do I do that?” Parade of Techniques: 1. Generating listing leads from holding vacant houses open listed by other agents 2. How to receive quality phone numbers

Parade of Techniques: 1. If you’re a Wickman graduate, you have learned, “Mail, Call, See”. What is the “See”? We think of it as a party sometimes or taking people out to dinner, an event. But here’s another way to do a “see” that’s really working for one of our students! 2. Mike’s got a technique and it’s more of a “something new in the market”. The return of the contingent offer! And why are we...

Parade of Techniques: 1. A Parade of Techniques from Mike for those who are subscribed to Cloud CMA (https://cloudcma.com/real-estate-agents)! 2. Two quick Parade of Techniques from Mary:
 a. Curbio - gives you money upfront so you can invest in repairs that you can pay back at the closing!
 b. “When I schedule my prospecting, I get it done. I need the rigidity of a schedule. Otherwise, the whole...

Parade of Techniques: - CuratedSocial.com: social media content created for you for one, low, monthly rate - Are you in need of a reason to call your B.O.B? Here is one idea. Ask the Experts: - My business has completely stopped in this shifted market. I also sold my old office… How do I get back into it? - How do I keep myself motivated even while my clients are pumping the brakes?

Parade of Techniques: 1. Here’s a POT from one of Mary’s students about how he is using Remine (remine.com). 2. Do you remember the two guys who started the most popular For Sale By Owner (FSBO) listing websites like buyowner.com, forsalebyowner.com, and they eventually listed their homes with Realtors…? If you don’t put those two facts into your presentation, you’re missing out. Well, something e...

Parade of Techniques: 
 1. A POT from Mike’s students who have never ever taken a Floyd Wickman Program, and who were introduced to Wickman tools for the first time.  2. A POT from Mary’s students who live in Canada, and in the northern half of the United States. 
 Ask the Experts: 
 1. The last stat I heard is that most markets are up 15% in price year over year. So my number 1 goal is to help my...

Parade of Techniques: 1. Guess what’s back?! Contingent offers. Almost every market has them back again. However, we’ve got a new tool at our disposal! It’s called the “Supersede”, “Automatic Supersede”! 2. A POT from Mike that came out as a result of an Ask the Experts! “I’m working Expireds. And I’m working an expired campaign going back years and it’s taking me 6 to 8 hours a week to vet the le...

Parade of Techniques: 1. A POT from two of Mary’s students about showing up at sales meetings. 2. Mike does a webinar called, “How to Get Your People Back into the Office and Create the Post-Pandemic Company Culture that You Want”. Ask the Experts: 1. Three similar “Ask the Experts” questions from Mary’s students: a. How do I become more effective at generating leads on social media? b. Do you kno...

Parade of Techniques: 1. Whatever you do, make sure you have a living will! A Parade of Techniques from someone who was on his way to a hospital for a routine procedure had a heart attack, ended up having open-heart surgery, and was out of business for some time. 2. You told us that no one wants to listen to voicemails. So when I prospect, and someone does not answer, last week for the first time...