Mondays with Matt

Know Who You Are You don't need to have a mission statement, business plan, or core values to begin coaching or even start a business. Get customers now. As your business grows, you should sit down and knock these out. And there really is no better time to complete these then over the holiday season, when work tends to lesson and you look back on this past year and forward to the next year. Spend...

All In! It's time to be all in. It's time to execute. It's time to complete that task or project or goal or dream or aspiration that you've been putting off. No more. Of course, you should complete a GAMEplan so you can define your goals, the actions you take to achieve them, and the metrics you use to determine if you've succeeded in meeting your goals. But that's just the beginning, not the end....

Strong Life with Zach Evan Esh Replay Matt and Zach have interacted before, passing along business advice and Matt coaching Zach when he ran into some issues. Matt jumped on the Strong Life podcast to discuss why online coaching is better than in-person coaching . For many gym owners, they feel tied to the gym, without the ability to leave and get paid. A hybrid model of online coaching and in-per...

How to Structure Holiday Promotions: Black Friday & Pre-Christmas The lead up to Thanksgiving and Christmas is a time people spend more money. Because you believe in your product or service, and in the case of fitness your service is clearly helping improve your clients' quality of life, it is better they spend money on your service than something they don't truly need. This is a great time to off...

What is Your GAMEplan? Prioritize the Important Matt shares how he discussed the  business metrics that matter  with  Cody Miller , BLOC Coach and owner of the great gym  The Strength Parlor . Cody dug in, got a hold of those metrics, and then talked more to Matt. Well, what's next? Next, you need to identify the goals that move the business in the direction you want. Likely, you've identified are...

Business Economics: Know the Health of Your Business You cannot go off how you feel about your business to know if your business is doing well. The reality is real, and if you fail to know the economic realities of your business, the economic realities will confront you when abject failure slaps you in the face. It's okay, though. Even if the metrics are bad or trending in the wrong direction, hav...

Excellent Customer Service for Online Coaching (Not Just In-Person) Customer service sets your business apart. Many coaches and gyms provide excellent customer service. Matt sees three common gym types: boutique gyms with excellent customer service but poor training, black iron or CrossFit gyms with hard training but poor customer service, and big box gyms that have good customer service with lais...

Why You Should Take a Vacation – Reset & Relax Life naturally contains cycles. You stress yourself in the gym, then you rest to allow recovery and adaptation to occur. Without the rest, there is no adaptation. Without the stress, there is no adaptation. Both contribute to the goal: improvement toward your goal. After day comes night. Following the cold of winter, comes the blooming and growth of s...

Automated Metrics Are Awesome – PRs Matter PRs matter because PRs measure progress toward your or your clients' goals. They let you know you're on the right track (or they indicate a change is needed). You first must develop goals based on your deep motivations and values. Then, decide on metrics that align with this goal. If these metrics increase – if you hit PRs – you are moving closer toward y...

Person of Integrity: Be One, Always Integrity underpins business success. Yes, you may think of business that have seemingly grown despite scummy business practices. Don't worry about them. Life is not fair. Still, you will create loyal customers, have great reviews, and gain word-of-mouth marketing if you show up and do what you say you're going to do and the price you quoted. Be a person of inte...

Stop Being Cheap: Value per Unit Time Too many in the fitness industry value their time too little. Comparing options for online coaching platforms, you see one option is $1 cheaper per client per month. The other option prioritizes efficiency, helping you coach more clients in less time. Which to you go with? Too many go with the first option. Start thinking about the value of your time. As a coa...

Pricing: Fewer Options is Better It's easy, especially as a small business, to bend over backwards for each customer. You develop a different price for each customer, and before you know it every customer is paying a different price. Knock this off. Don't have a scarcity mindset. Develop few pricing options for your customers. This forces your customers to make a decision and simplifies your billi...

Customer Service is King Customer service standards have fallen since 2020 and COVID-19. You notice it at nice restaurants and hotels, at airlines and in public bathrooms. Employees seem bothered to help customers. Companies don't answer phone calls or respond to texts or emails. The expectation to tip has spread to everything, with a reduced level of service and an increased rate of tipping. You...

PRs Measure Progress Toward Your Clients' Goals PRs matter. Consistency underlies success. PRs pave the road to your clients accomplishing their goals. Why? They provide dopamine hits that encourage continued work toward building habits that move lifters toward their goals. Early on, PRs tend to be easy – easy to track, celebrate, and establish. The lifter's squat increases, the athlete can do mor...

Online Coaching is Better for Coaches Online coaching is the best coaching for coaches. In-person coaching ties coaches to the tyranny of the schedule and the gym. This leads to long days, much of which may not be paid for but certainly counts in your calculus for quality of life. You can travel – or even go on vacation – and coach. You can coach when it works for your schedule, asynchronously wit...

The Important and the Urgent When conceptualizing and prioritizing tasks, use the Eisenhower Matrix. This is a quad chart President Eisenhower created that organizes tasks into not urgent and not important – reduce or eliminate urgent but not important – delegate or automate urgent and important – schedule & pomodoro or delegate to those who can do them better not urgent but important – schedule,...

Online Coaching vs Online Programming – the Difference Most "online coaching" is online programming. Regardless of the level of personalization – whether it be selling templates or making an individual program for a client – this is online programming. We don't program online, we coach online. You should too. Online coaching includes technique coaching. Consistency and form matter far more than pr...

Lean Theory Lean manufacturing theory and seeking to improve efficiency comes with misunderstandings and misconceptions. Often, ideas of decrease customers service and employee satisfaction arise. These things may have occurred in the name of lean theory, but do not follow the true spirit of its origins. Lean Theory originates from Toyota's manufacturing processes and how Toyota strove to constant...

Pricing - it's a too often undiscussed, underexamined aspect of running a successful business and becoming a successful coach. Matt discusses how to set prices intelligently and intentionally. Andrew Jackson gave a talk on the business value equation, which you can watch here and learn more about here. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficie...

Matt describes how to build trust in your business value equation. This is a crucial aspect of running a successful business with clients who actually enjoy your product or service. Andrew Jackson gave a talk on this, which you can watch here and learn more about here. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can le...

Matt describes your business value equation, its components, and how you can improve your business value equation. This is an important concept for understanding your business conceptually and keeping the big picture in mind. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Check out the Barbel...

Matt explains, in detail, how to start your own business. Seriously, you can be a business owner today following these steps. This podcast is brought to you by TurnKey Coach. Enhance your coaching effectiveness and efficiency with TurnKey Coach. You can learn more by going HERE. Here is Matt's presentation on how to officially start a business. Check out the Barbell Logic podcast landing page. How...

Be a person of action. Act now, begin that idea today, so that your big idea doesn't stay stuck in your head - this is the key to success. Matt Reynolds kicks off the first Coaching Success podcast. This podcast will primarily address topics relating to things that lead to you being a successful coach, businessperson, and person. This podcast is brought to you by TurnKey Coach. Enhance your coachi...

What is marketing and why does it matter? If you feel you can provide a valuable service or product to others, how do you not only get that message out but demonstrate to your potential audience & customers that what you are selling is right for them? Josh Veach, CIO at Barbell Logic, joins Niki & Matt, to discuss marketing. Josh also runs a non-profit--Go Shout Love--that designs and sells t-shir...

Scott & Matt share some of their productivity tips: what to do, what to not do, and what equipment or apps help them. When it comes to equipment and apps, both of them find having one huge monitor, 2 monitors, or 3 monitors helps, as one monitor simply adds time to tasks on the computer. Scott has also found value in having a scanner to digitize documents. He puts these on Evernote and finds this...