Monday Morning Admissions

To effectively recruit this generation of college student, you need to start by studying the way they think. On today's episode, nationally recognized recruiting expert Dan Tudor outlines an effective approach for college admissions professionals in assessing what their prospects are thinking as they go through the process, what emotions are at play when they begin to evaluate colleges, and what y...

We're kicking off a special summer training series for admissions leaders and their counselors, focusing on making sure they are equipped with the communication, marketing and selling skills necessary to be successful with their next class. To start, let's explore some of the roots of the current problem with the way many admissions professionals approach the process: They are failing to achieve t...

On this episode of the Monday Morning Admissions Podcast, we talk to you in between flights at JFK International Airport in New York City - and make some observations and recommendations along the way that are going to be important for any admissions professional to consider. We make six observations about airports that you'll be able to relate to, and make the case how you can (and should) be loo...

Ready to get started on your next admissions recruiting class? In case the answer is 'yes' (and it should be!) we have five important trends that we want you to know about as you prepare to communicate and connect with this next group of important admissions recruits. We'll talk about application inflation, money and ROI, dual enrollment students, and more. That's all on todays edition of the Mond...

We know how AI is starting to impact college admissions and your recruiting efforts, but how is it changing the way the way your prospects are going through the process? On today's show, we take a deep dive into that topic with Dr. Shaan Patel, the Founder and CEO of Prep Expert. He explains the trends among rising college students, and what college admissions professionals need to know about how...

As we all know, the cost of attendance price on your college or university's website isn't the price most students pay when they become a student and get to campus. And that lack of clarity is beginning to cause real confusion for an already uncertain class of prospects, and their parents. So, what can - and should - be done? Today's podcast guest is Teege Metttille, a former HigherEd enrollment o...

On this episode, we talk to Bob Stocking, who is going to teach you something you probably didn't know you needed to know how to do: Asking the right questions of your prospects, and making sure you answer them in a way that communicates what you want, and why they should ultimately cho0se your campus. Bob is one of the lead trainers at Enliven Work, and internationally respected communication fir...

On this episode, nationally recognized Higher Education recruiting expert Dan Tudor talks about effective ways to address and overcome the objection of "you're too far away from home" or "you're too close to home". We talk about 20 questions, statements and strategies that can move you past this objection, and keep your process going forward. Here are the 20 main points we cover in the podcast: 1....

In the battle to preserve yield, how are you factoring in the relationships you are fostering with this upcoming class? Data scientist Ashley Kern from Meet Your Class makes a return appearance on The Monday Morning Admissions Podcast to talk about how solid relationships should be developed with their prospective students, and the recent study that emphasizes why it's so important in maintaining...

Calling all introverts, this episode of the Monday Morning Admissions podcast is for you! Lots of thoughtful, intelligent people are drawn to work in a college admissions department. And many of those people would classify themselves as more introverted than extroverted. Phone calls, personal interactions, and the process of 'closing' a prospect's commitment are the most challenging parts of the j...

How much do you emphasize how your campus, your degree and the future benefits of a student coming to your campus is different than their other options? It's a critical question, because according to our research, it's turning out to be one of the major checklist items this generation of prospects are focusing on as they whittle down their choices and end up choosing a college or university for th...

On this episode of the Monday Morning Admissions podcast, we dive into the questions you should be asking your prospects - and how to get better at coming up with your own questions on the fly, based on what you're hearing from your prospects as you talk to them. Asking great questions is an art, and you can learn it! We cover six types of questions that you should be focusing on as an admissions...

Transfer student recruiting has become a vital part of a growing number of campuses around the country, and yet this important segment of your incoming student population has special needs that most campuses don't completely understand. On today's episode, we welcome Dr. Lynn Tincher, President and CEO of Phi Theta Kappa Honor Society, where her focus is linking some of the nation's hardest workin...

On today's episode of the Monday Morning Admissions Podcast, recruiting and communication expert Dan Tudor explains what he and his staff at Tudor Collegiate Strategies see working best when it comes to re-engaging with prospects who just seem to have drifted away in the admissions process. And, what to do about it. There are four simple strategies we recommend when we work with admissions staffs...

Ed Wright is leaving his post as Vice President of Enrollment Management at Lebanon Valley College, and on today's episode, he'll talk about why (and how) his team has been so successful in building consistency and success in reaching their admissions goals year after year. What makes his story unique? LVC doesn't have a lot of things stacked in it's favor when it comes to achieving consistent enr...

On this episode, we talk about two objections you're going to run into (and probably already have) that we have found to be almost impossible to overcome in the admissions recruiting process. For over two decades, we've helped admissions professionals and college coaches strategically approach objections and overcome them, but these two are almost always unbeatable. Dan Tudor discusses both, talks...

On this episode, Dan Tudor sits down to talk with Dr. Greg Pillar, a learner-centered academic leader with over 20 years in higher education and 16 years of higher education administration experience. He is a well known and widely respected Higher Education consultant, and is currently the Assistant Provost for Academic Affairs at Gardner-Webb University in North Carolina. Dr. Pillar discussed the...

Travel season means meeting a lot of prospective students, manning the table at a lot of events, and trying to stand out among a lot of fellow admissions teams. So, how do you separate yourself from all the other noise at these events? On today's episode, nationally recognized recruiting expert Dan Tudor tackles the question, and offers up real world proven ideas that will help you connect - and c...

AI is the hot topic right now in the admissions world, and on this episode of the Monday Morning Admissions podcast, we're joined by data scientist Ashley Kern. She's a rising voice in the admissions world, and has fascinating insights on what your prospective students actually want when it comes to your role in their decision making process, and how to combine the insights AI can give with the pe...

AI is coming to your college admissions world. Are you ready? More importantly, should you be scared of it? That's a question that was on the minds of a lot of the attendees - you included, maybe - at the NACAC 2025 convention. So today, we wanted to take a little bit of a deep dive into the topic of the evolving influence of AI in college admissions. We hear from the attendees, our staff who was...

How long would you wait for hot, fresh, delicious donuts? Would you wait for 45 minutes? I did, recently. And to be honest, I'm not sure it was worth it. How long would your prospective students wait for the admissions decisions, and your admissions process, to play out? According to the research, not as long as you need them to. On this episode of Monday Morning Admissions, we talk about four maj...

Wait, what? You can retire wealthy from working in college admissions your entire career? Yes. You can build a substantial savings month after month as you just start out as an admissions counselor? Yes. On today's episode, former college coach and administrator Hillary London shares what she has learned after retiring from higher education and starting work as a financial advisor. She knows the c...

On this episode, we talk to Allen Koh, founder of Cardinal Education, one of the country's leading advisory services for parents and students seeking admission into elite U.S. universities and colleges. Koh is echoing a trend that he says should be a growing concern for our higher education system: The deprioritization of, and even complete disregard for, college admissions essays. Once the buildi...

One of the most challenging topics we try to train admissions teams to master in the on-campus training workshops we lead is conversations with parents of their prospective students. For most college admissions counselors, parents are intimidating. They ask different questions than students do, and it’s harder to make an effective connection with them. Today, we go over six areas of conversation t...

As we all know, there is a growing worry in HigherEd when it comes to the topic of the long term plan to keep college education relevant, affordable, and ongoing. At the heart of that worry is this: There are too many colleges for the number of available students, which isn't a good precursor for an ongoing business model. One individual keeping track of this trend is Gary Stocker. His website and...