Modern Marketing + Measurement

Welcome back to Modern Marketing and Measurement. Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We talk about what happens when creative, media, and analytics stop operating in silos, and the benefits of an agency fully engaging & collaborating with your brand's team. From smarter budget allocation to AI-powered insights and better collaboration, i...

On this episode of Modern Marketing and Measurement, I sit down with James Leaver of Multilocal Media to talk about why curation has gone from buzzword to business driver. We dig into supply-side complexity, the role of AI and humans, and how better data and faster execution help brands move from fragmented buying to measurable outcomes. Follow us on social! Linkedin Instagram X Facebook

On this episode of Modern Marketing and Measurement, I’m joined by Tim Sovay from CreatorIQ. We dig into how brands are moving beyond likes and followers to measure what actually matters in creator marketing — from brand suitability and safety to full-funnel performance, commerce, and long-term ROI. Follow us on social! Linkedin Instagram X Facebook

Today on Modern Marketing and Measurement, I’m joined by Sarah Harms from Roku to talk about how streaming TV has evolved from a reach extension into a true full-funnel marketing engine. We dig into Roku’s consumer-first approach, the shift toward precision and performance in CTV, how culture and commerce are converging on the big screen, and what marketers need to rethink now—from planning framew...

On this episode of Modern Marketing and Measurement, I’m joined by Misha Williams, COO of GWI. We explore how marketers are using real, human-sourced data to power smarter decisions, from audience discovery to activation. Misha shares how GWI is helping teams move faster with AI—without losing trust, transparency, or the human truth behind the data. Follow us on social! Linkedin Instagram X Facebo...

Live events are emotional by nature—but how do you actually measure their impact? Today on Modern Marketing and Measurement, I’m talking with Ollie Blake, VP of Strategy at AEG Global Partnerships International about the data behind live entertainment partnerships. We dig into AEG’s Live Effect research, how emotional engagement translates into brand performance, and what modern measurement looks...

In this episode of Modern Marketing and Measurement, Phil Acton, Country Manager UK at Adform, joins the show to explore how Europe’s independent ad tech is reshaping modern marketing through greater transparency, stronger identity foundations, and a more privacy-first approach. We dig into how omnichannel activation is evolving across CTV, digital out-of-home, and emerging retail media networks,...

In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech Dennis Buchheim breaks down how a unified data foundation, composable technology, and emerging AI capabilities are reshaping the way brands plan, activate, and measure media. From the shift away from monolithic marketing stacks to the rise of conversational data access and agent-driven...

Welcome back to Modern Marketing and Measurement, I’m joined today by the Senior Vice President of Digital Media at Hawthorne Advertising, Paul Her-Sturm. We discuss blending linear and connected TV with smart measurement and localized targeting. Paul breaks down how his team approaches multi-market complexity, why CTV has become a true performance driver, and how layered attribution, smart geo-ta...

In this episode of Modern Marketing and Measurement, we sit down with Marie Binet from Fuse, Omnicom’s global sports and entertainment agency, to explore why sponsorship has evolved far beyond logos on a pitch. Marie breaks down how modern partnerships function as full creative and media ecosystems, why leaning on media equivalency alone misses the true impact, and how brands can build smarter, mo...

In this episode of Modern Marketing and Measurement, Magnite’s VP of Strategic Partnerships International, David Snocken, joins us to explore how CTV and premium video are evolving from brand channels to measurable performance engines. We discuss the shift from brand uplift to real business results, why privacy-centric supply-side data is becoming essential, and how AI and automation are opening t...

Today on Modern Marketing and Measurement, we sit down with Michael Kaminsky, co-CEO of Recast, to learn how incrementality, experimentation, and media mix modeling combined can finally bring marketing and finance onto the same page. We envision incrementality as the “connective tissue” these teams have been missing, how MMM and experimentation work better together than alone, and why forecasting...

In this episode of Modern Marketing and Measurement, Becky talks with Alexia Nakad, VP of Brand and Commerce Media at LiveRamp, about how data collaboration and clean room technology are transforming marketing measurement. From retail media to cross-platform standardization, Alexia shares how brands like Tesco and L’Oréal are closing the loop between media spend and real business outcomes—and what...

In this episode of Modern Marketing and Measurement, Lindsay Rapacchi, Director of Research and Insight at Bauer Media Outdoor UK, joins us to explore what makes Out of Home such a timeless and effective channel in today’s marketing mix. Lindsay breaks down the power of distinctive brand assets, why reach still trumps precision, and how to avoid common missteps in marketing mix modeling and retail...

In this episode of Modern Marketing and Measurement, hosts sit down with Alexis and Grace—two of the powerhouse co-founders behind Background Noise, a fast-growing, BIPOC and female-led marketing consultancy redefining how brands measure success. They share how they’ve scaled their agency by leading with authenticity, people-first insights, and data-driven creativity—while helping clients navigate...

The marketing measurement landscape has never been louder—or more fragmented. In this episode of Modern Marketing and Measurement, Kevin McGehee, EVP of Advanced Analytics at Horizon Media, explains how brands can cut through the chaos to create a single source of truth. Kevin shares how his team builds common taxonomies, ties real-time data to activation technology, and uses AI to surface actiona...

On this episode of Modern Marketing and Measurement, we sit down with Greg Andersen, CEO of Bailey Lauerman, to explore the agency’s groundbreaking “Everything In Between” research. Greg reveals how the study uncovers two distinct consumer mindsets—Pragmatists and Experientialists—and why understanding these audiences is critical for brands navigating today’s polarized marketplace. From the lesson...

Has marketing measurement been broken from the start? INCRMNTL’s founder, Maor Sadra, joins us to unpack why last-click attribution led us astray, how AI is reshaping measurement, and what CMOs must do to future-proof their strategies. From privacy shifts to the human role in decision-making, this episode of Modern Marketing and Measurement explores the next era of marketing effectiveness. Follow...