Modern Marketing + Measurement

In this episode of Modern Marketing and Measurement, we talk with Diane Le, VP of Marketing, Restaurants at PAR Technology, about the return of games and challenges in restaurant marketing. We get into Smoothie King’s results, why a promotion needs time to build, and the measurement problem hiding behind a simple question: did that customer come back? Diane explains how much a restaurant can miss...

Welcome to Modern Marketing & Measurement. Today, I’m joined by Juan Baron, Head of International and Global Accounts at Decentriq , a data collaboration platform. We talk about how brands can work across departments, publishers, retailers, and other partners without giving up control of their data, why auditability matters from the beginning, and how a flexible approach to data collaboration...

Welcome to Modern Marketing & Measurement. Our guest today is Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion. Marketers are putting more money into AI, but the return is not always keeping pace. Matt joins us to talk about why the problem often starts with disconnected data, how companies can create a clearer picture of marketing performance, and what needs to be in place before...

In this episode of Modern Marketing & Measurement, we are joined by Nick Morley, CEO of Lunio, to talk about why advertisers should not rely on ad platforms to grade their own homework. We discuss the hidden waste inside performance marketing, how independent verification can give marketers more confidence in their numbers, and why finding wasted spend creates an opportunity to reinvest in gro...

In this episode of Modern Marketing and Measurement, we are joined by Gladys Kong, CEO of Azira, to talk about why more data does not necessarily lead to better marketing. We discuss how location and transaction data can provide a more complete picture of consumer behavior, why data has a shelf life, and how AI is giving marketers more time to ask questions, test ideas, and focus on strategy. Foll...

Today's guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shop...

We're wrapping up this season of Modern Marketing and Measurement with a full-circle conversation: bringing packaging, the original marketing tool, into the future with QR codes and AI-powered experiences. Our guest is Jenny Stanley, Managing Director at Appetite Creative. We explore how connected packaging is becoming one of marketing's most measurable channels, why QR codes are the flexible answ...

Welcome back to Modern Marketing and Measurement. Today we are joined by Jake Bentham, Head of SEO at AgencyUK. We discuss what happens when impressions rise, clicks fall, and brands start worrying more about AI visibility than search rankings. Jake shares why traditional SEO fundamentals still matter, how schema markup and content structure influence LLM visibility, and why marketers shouldn't ab...

Today we're joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them. Josh explains how a unified data foundation makes real time optimization possible, why AI should move beyond insights into orchestration, and how the industry is shifting toward buying media based on business outcomes instead of just impression...

Today we are joined by Bob Walczak, CEO of MadConnect, to talk about the infrastructure challenges behind AI, automation, and modern marketing. We discuss why the biggest bottleneck is not the AI model itself but the connections between platforms, how intelligent connectivity helps agents take action across complex tech stacks, and why the future belongs to organizations that can turn data, system...

Today I'm joined by Vitaly Pecherskiy, CEO of StackAdapt. We discuss how AI is helping marketers cut through complexity, making personalization more practical, and shifting time away from repetitive tasks toward creativity, strategy, and growth. It's a look at where marketing technology is heading and what that means for the people using it every day. Follow us on social! Linkedin Instagram X Face...

In this episode, I’m joined by Ben Skinazi, Chief Commercial Officer at Equativ . We explore what happens when AI moves from being a tool for marketers to becoming part of the media ecosystem itself. Ben shares his perspective on advertising inside LLMs, the growing role of agentic media, and why the future of marketing depends on connecting creative, targeting, inventory, and measurement in smart...

On this episode of Modern Marketing and Measurement, Anastasia Leng, Founder and CEO of CreativeX, joins the conversation to dig into why more creative, more data, and more AI-generated content do not automatically lead to better marketing. From protecting brand consistency and defining creative excellence to building stronger feedback loops between creative, media, and measurement, Anastasia shar...

In this episode of Modern Marketing and Measurement, I’m joined by Brad Quinn, SVP, Strategy & Growth at KERV.ai, to talk about a part of marketing that’s been hiding in plain sight—context. Brad breaks down how analyzing content at the scene level, not just the audience level, is helping brands show up at the right moment with far more relevance. From turning underutilized content libraries i...

In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters—people. Laura shares why the industry’s obsession with tracking everything can miss the bigger picture, and how shifting from attribution to intention helps uncover what truly drives behavior. We get...

On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made. We get into her idea of “decision orchestration” and why visibility is now a “consequence of influence.” Natasha’s joy is contagious all while painting a picture for current lead...

In this episode of Modern Marketing and Measurement, I talk with Phil Case, President and Chief Client Officer of Max Connect Marketing, about cutting wasted ad spend and focusing on what actually drives results. We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth....

On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. We get into what real-time, scenario-based measurement actually looks like, why conversational data is changing how teams work, and how keeping a clear North Star—and a strong human point of view—matters more t...

Today I sit down with Steve Filler, UK Country Manager at ShowHeroes, to unpack one of the most talked-about shifts in advertising right now—attention as a metric, and where it falls short. We get into why attention is really about opportunity, not outcomes, and how pairing it with brand lift and creative strategy is what actually drives results. Steve also shares how CTV is evolving, what’s holdi...

The way people discover and buy is shifting quickly, and AI is right at the center of it. Jamie Domenici, CMO of Klaviyo, breaks down Klaviyo’s new “vibe marketing” approach, what it means to move from building campaigns to prompting them, and why first-party data is quickly becoming the foundation for what comes next. Follow us on social! Linkedin Instagram X Facebook

Welcome back to Modern Marketing and Measurement. On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance. We cover how data collaboration helps connect the full customer picture, how personalization should support (not dilute) brand, and why treating customer data with care is key to building relationships that actually last. Follow us on...

Welcome back to Modern Marketing and Measurement. Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to real consumer action—like search and site visits—and what that means for marketers navigating today’s mix of linear, streaming, and live sports. Laura also shares why contextual creative matters more...

Welcome back to Modern Marketing and Measurement. In this episode, I’m joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analytics. We talk about a tough reality in modern media: billions in ad spend produce little to no measurable return. Rick explains where measurement often goes wrong, why “always-on” MMM isn’t always the answer, and how better data—from local signals to re...

On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex. We talk about how CMOs can cut through fragmented data, move beyond last-click thinking, and use faster, clearer measurement to answer tough growth questions with confidence. From protecting brand investment to aligning metrics with the P&L, Henry makes the conversation easy to enjoy...

Today on Modern Marketing and Measurement, I’m joined by Karen Kaufman, Global Chief Strategy and Growth Officer at Gain Theory. We talk about why measurement has to go beyond media and into every business driver—from pricing and promotions to economic forces—and how next-gen models, clearer objectives, and more agile planning help teams move from hindsight to true foresight. It’s a practical look...