Modern Lending Podcast

AI for mortgage professionals is no longer a future conversation. It is already changing how clients search, compare, ask questions, and decide who to trust. In this episode, Alec Hanson breaks down why the real challenge is not technology adoption. It is relevancy. As consumers become more comfortable asking AI first, loan officers, real estate professionals, and local salespeople need to stay co...

Loan officer marketing strategy is changing fast as AI, social media, YouTube, and search reshape how clients find and trust local professionals. In this live Alec Hanson session, we talk about what mortgage professionals need to understand about AI, why relevance is becoming the real challenge, and how loan officers can use modern marketing without losing the human connection that drives long-ter...

Consumers are no longer searching the way they used to. They are asking AI first. In this episode, Alec Hanson breaks down one of the biggest shifts happening in real estate, lending, marketing, and business today: the transition from a referral-first society, to an internet-first society, and now into an AI-first world. This conversation explores: how consumer behavior is changing why social medi...

If you’re stuck in the cycle of posting randomly or not at all, this is your moment to change that. In this episode of Modern Lending Lab, Alec Hanson leads a tactical, no-fluff breakdown of how to approach content strategy. Whether you’re building a personal brand or leading a team this episode is for you. From identifying your pillars to picking your platforms, Alec gives you a clear and confide...

🎯 What You’ll Learn: • Why older professionals are often the most powerful voices online • How to use your story, not trends, to build your brand • The mindset shift needed to start (and keep showing up) • How Alec helps seasoned originators rethink digital presence • A reminder that now is always better than “someday” ⏱️ Chapters: 00:00 – Intro: “Old Dog, New Tricks” 01:30 – The Limiting Belief...

🎯 What You’ll Learn: • The difference between “performing leadership” vs. actually leading • Why trying to look perfect is repelling people • What the Wizard of Oz can teach us about courage and transparency • Why real leadership is presence, not perfection • How Alec learned to lead without the smoke and mirrors ⏱️ Chapters: 00:00 – Intro: What The Wizard of Oz Got Right 02:00 – Performance vs....

🎯 What You’ll Learn: • How often you should post (and where) • What types of content create the most connection • Why most creators fail from inconsistency, not content • Alec’s 5-part framework for real online growth • The secret to making social media feel easy ⏱️ Chapters: 00:00 – Intro: “Fine. I’ll Just Tell You.” 02:00 – Why Most People Still Aren’t Posting 04:30 – The Platform-Post Formula...

⚠️ You might be repelling clients without realizing it. In this episode of Modern Lending Lab LIVE, Alec Hanson gets real about the dark side of personal branding. Yes, building your brand is powerful—but done wrong, it can push people away instead of attracting them. If you’re posting just to stir the pot… if your content feels disconnected from who you really are… or if you’re building visibilit...

New ideas make people uncomfortable. That’s why most avoid them. But in a world where consumer behavior is constantly evolving, growth requires courage—especially for sales pros, entrepreneurs, and leaders in real estate or finance. In this video, we’ll explore: • Why so many resist new sales strategies • How to embrace change before it’s forced on you • What it really takes to lead in an industry...

Sales used to be about knocking on doors. Now it’s about showing up in feeds. But has the game of sales really changed… or just the tools? In this video, I share a story about my dad’s old-school hustle and building relationships face-to-face. Now? It’s a digital world. Cold calls have turned into DMs. Drop-ins into Zooms. But at the core, it’s still about one thing: building trust. 🎯 What You’ll...

We all make excuses but are they real, or just comfortable lies we tell ourselves? In this video, we’re digging into the truth behind excuses: 🔹 Why we make them 🔹 How they sabotage progress 🔹 And how to break free from the mindset that’s holding you back If you’re serious about growth in business, relationships, or life this is the wake-up call you need. No fluff. Just real talk. Because you c...

🎯 What You’ll Learn: • Why your goals aren’t real until you say them out loud • The psychology behind public commitment • How to use declaration to drive content, confidence, and momentum • Real examples of Alec’s public declarations—and what changed • How this practice helps build a brand people trust ⏱️ Chapters: 00:00 – Intro: What Is Public Declaration? 02:00 – Why Most Goals Stay Private (an...

Are you winging it… or working a plan? When it comes to sales and marketing outreach, there are two powerful approaches: ➡️ Organic – authentic, flexible, intuition-led ➡️ Strategic – structured, intentional, goal-driven Both can work. But which one’s actually driving results? In this video, we break down:       •        The pros and cons of organic vs. strategic outreach       •        Real-world...

🎯 What You’ll Learn:        •        Why YouTube matters more than Instagram in 2025        •        How to show up consistently without burning out        •        What types of videos every LO should create        •        The YouTube SEO mindset: search > scroll        •        Alec’s “4 Quadrants” of a powerful YouTube content plan   ⏱️ Chapters: 00:00 – Intro: YouTube Is Your Secret Weapon 0...

If your brand feels generic, you’re doing it wrong. In this episode of Modern Lending Lab LIVE, Alec Hanson makes the case for authenticity as your #1 growth tool in 2025. It’s not about being polished. It’s not about having the trendiest content. It’s about being real, because personal brands only work when they’re actually personal. Alec shares why vulnerability is a superpower, how to find your...

🎯 What You’ll Learn: The 3 content categories Alec uses every week How to speak with confidence—even if you’re not a “content person” Why trying to be clever is killing your message The importance of being specific, not polished How to sound like yourself while still delivering value   ⏱️ Timestamps for YouTube + Show Notes 00:00 – Intro: The 2 Things Everyone Gets Stuck On 01:30 – Why Most Peopl...

You’ll Learn:        •        The #1 reason most content creators never convert leads        •        How to shift from broadcasting to belonging        •        Real tactics to nurture engagement with your audience        •        Why the new referral system is happening online        •        How to build a community without needing 10k followers   ⏱️ Timestamps: 00:00 – Welcome & Topic Introduc...

🎯 Listen in to learn: Why brand awareness beats product every time The shift from one-to-one to one-to-many marketing How to combine human connection with digital scale Why “making one video a week” is NOT a strategy And what to do TODAY to grow your influence   ⏱ Timestamps: 00:00 – Welcome Back & Season 7 Launch 01:45 – The Power of Brand Recall: Insurance Analogy 04:30 – Zillow’s Long Game in...

In a recent discussion, Alec, the CMO of loanDepot, and Todd Duncan, CEO of High Trust, emphasized the crucial role of meaningful conversations between loan officers and their customers. They highlighted the importance of intentional contact, underscoring how genuine interactions can significantly enhance client relationships. Alec and Todd also touched on sales coaching as a vital tool for improv...

Dooley Creative Co. - https://dooleycreativeco.com/ Brand Questionnaire - https://dooleycreativeco.com/brand-questionnaire Iconic Fox  - https://iconicfox.com.au/brand-archetypes/ Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing.   🎥 Watch the full video episodes on YouTube: Modern Lending Lab LIVE   📲...

"The Power of Storytelling," Alec Hanson and Neal Foard explore the impact that storytelling has on our lives. Drawing from personal experiences and research, Neil shares how storytelling is deeply ingrained in our human nature and has the ability to shape our thoughts, beliefs, and actions. Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and...

David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. And I have him on today! Come check out our conversation. So buckle up and enjoy the ride! Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and mod...

Episode 2 of season 6 of The Modern Lending Podcast with special guest Brian Hale we discuss how to survive the current mortgage market with hard work. Brian and I discussed the challenges of navigating a turbulent mortgage market and offered practical tips for success. He suggested that the key to success was having a plan and staying disciplined. Brian also highlighted the importance of incorpor...

In this episode, we're thrilled to welcome special guest Todd Duncan, a thought leader in the mortgage industry. With over 30 years of experience and an award-winning career, Todd has the expertise to share how modern lending strategies can empower you to reach your goals. Don't miss out on this inspiring conversation with one of the most renowned experts in the business - tune in at 11AM PST for...

From Teacher to Trusted Finance expert, Robbo, the Aussie Mortgage Guy is a testament to the power of determination and innovation. As a teacher, Robbo harnessed their skills and knowledge to create a thriving online presence, using social media platforms to market his finance expertise. Through the use of engaging content, regular posting, and strategic collaborations with other professionals, Ro...