Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

“I'm doing all the things, posting consistently, showing up in stories... so why am I still not getting clients?” We hear this all the time, so let’s talk about it with zero sugarcoating. The truth is, you're not actually doing all the things. You're doing some of the things, and there’s always room to improve your strategy. This episode is fiery...we’re talking about distraction and what it’s cos...

Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story. In today’s episode, we’re breaking down w...

Your Magical Marketers era starts now. (Yes, we're trying out names for you, our beloved listeners. No, we haven't nailed it yet, but we ARE nailing the marketing advice we’re offering in this episode!) We're digging even deeper into our 2026 marketing predictions with specific, actionable steps you can take if you want to get ahead and kick off the new year with your best marketing yet. From life...

Some of these predictions might surprise you, others might validate what you've been feeling, but all of them will help you show up better in 2026. Chelsea and Kayla share their marketing predictions for real estate agents this year: why social media is now interest media, the rise of episodic content, why Dupe photos might not be cutting it anymore, and soooo many more, they might need a part 2!...

The girls did A LOT this year. And not in a "humble-brag" kind of way, more like "here's what they learned the hard way so you don't have to" kind of way. Chelsea and Kayla are covering everything that went into building Modern Agent Social Club this year — launching the podcast, completely rebuilding their website (twice), hiring new team members, running ads, and hosting Camp Modern Agent. But m...

Chelsea and Kayla are doing their own version of the "favorite things" trend. They're covering the Canada Goose jacket Chelsea finally splurged on, the cozy duvet that transformed Kayla's sleep, the color analysis hack that's changing how they show up on camera, and a ton of books, shows, content hacks… All things that made 2025 an amazing year (despite being one of their busiest yet). And natural...

You know that feeling when you're scrolling through Instagram at 11 PM and suddenly you're convinced you need to bake homemade gingerbread, host a perfect holiday party, AND post five times a day? Chelsea and Kayla reflect on how overstimulated we all are right now, and why your marketing doesn't need to contribute to that. They're breaking down a stupid simple 5-4-3-2-1 plan that keeps you visibl...

On this special edition of Modern Agent Marketing Girls, Kayla sits down with Melissa Sanregret , the agent everyone loves to follow, to talk about building a business that attracts leads directly from Instagram. From viral pickle costume content to local guides that grew her following from 2,500 to over 5,000, Melissa's sharing exactly how she went from hiding her real estate career on social med...

Posting your real estate graphics on Facebook is like bringing business cards to church, technically allowed, but also... why??? In this episode, Chelsea and Kayla are showing you exactly how to use Facebook to market your real estate business in a way that makes sense for the platform. Your Facebook personal page isn't a lead generation machine. It's not designed for you to go viral or reach thou...

Turkey, traditions, and tablescapes… but, of course, we’re making it about your Instagram strategy! In this episode, Chelsea and Kayla are getting cozy with their favorite Thanksgiving traditions and turning them into marketing insights, breaking down how the way you gather around the table IRL mirrors how you should be showing up online. The girls discuss: ♡ Why your Instagram is like hosting Tha...

SURPRISE! Chelsea and Kayla put together a BONUS EPISODE for you because THIS WEEK ONLY there is a very special offer for our listeners. CLICK HERE to join Modern Agent Social Club this week with our limited time offer! Offer ends 11/30. — The girls discuss: ♡ How Instagram has become interest media and how that informs your holiday content strategy ♡ How to create series-style content that feels...

Remember when holiday marketing meant slapping some snowflakes on your listing graphics and calling it festive? Yeah, we're not doing that anymore. In this episode, Chelsea and Kayla are sharing ideas for how you can show up during the holidays without decking the halls of your Instagram grid. They're getting into the fun stuff, like how your yellow toaster moment can become content gold (is that...

You know your personal brand matters. You've heard it a million times! But when it's time to actually post something, you freeze up thinking, "Wait... what even is my brand?" In this episode, Chelsea and Kayla discuss the mindset shifts that have to happen before your content can flow naturally. You'll learn how to build a personal brand that's actually sustainable, why your on-brand beverage matt...

Between "How often should I post?" and "Why isn't anyone engaging with my content?" lie about a thousand other questions that keep agents stuck. In this episode, Chelsea and Kayla are tackling your most-asked marketing questions in rapid-fire style. You'll walk away with clarity on what actually matters in your marketing, permission to stop overthinking the small stuff, and a game plan for showing...

You know what's scarier than showing your face on camera? Spending the next five years wishing you had! In this episode, Chelsea and Kayla are talking about the thing that keeps SO many agents stuck: the fear of getting on video. They're breaking down the excuses that keep you hiding behind graphics and carousels, what to do when you hate how you sound or look on camera, and how to reframe what yo...

If someone asked your followers why they should follow you, could they easily answer in one sentence? In this episode, Chelsea and Kayla are breaking down the secret to getting people to remember and talk about your account: signature content. You'll learn why posting less but better is the move and how to pick your "thing" without overthinking it. Plus, the girls share real examples (and some hil...

Pop quiz! When someone asks "How's the market?" do you launch into interest rates and inventory stats, or do you paint a picture of what's actually possible for them right now? Your answer to that question is either filling your pipeline or killing it, and we're breaking down exactly why. In this episode, Chelsea and Kayla discuss the most underrated (and completely free) marketing tool you have:...

Time to grab your favorite sweater, light a pumpkin candle, and lean into the coziest content season of the year! In this episode, Chelsea and Kayla are breaking down how to warm up your content for fall without overhauling your entire brand or spending hours creating seasonal graphics. They're sharing bite-sized ways to make your account feel like the comfort creator everyone wants to hang out wi...

Quarter four is just around the corner, and Chelsea and Kayla are here for every second of that back-to-school energy that makes you want to get your life together and finally stand out in your market. In this episode, the girls break down how to channel that "fresh start" feeling into the most focused 90 days of your year. You'll learn how to identify your 20% that's creating 80% of your results,...

Remember when everyone said 2024 was going to be "the year to lay low" in real estate? Well, Chelsea and Kayla said “hold our pink drinks” and did the exact opposite. In this episode, the girls are revealing everything they did when the real estate market hit a rough patch. From budget cuts to launching a podcast in record time, they're sharing the moves that transformed their business in less tha...

When was the last time you consulted your Instagram folders for content ideas? Or deleted photos from your camera roll? In today’s episode, Chelsea and Kayla are talking all things content organization: from organizing your Canva to creating an on-brand photo album that doesn't get buried under 47 videos of your kids making "movies.” They're sharing the exact steps you need to organize your conten...

Mid-episode, Chelsea and Kayla get the most exciting news ever and the best interruption in the history of podcasts!!! And after composing themselves, they break down how to uncover the personal brand you already have through their signature "brand menu quiz.” From figuring out what your best friend would say about you to identifying your little luxuries and rom-com moments, they're giving you the...

Your time is precious, your energy is expensive, and if you're spending either on things that don't move the needle in your real estate business, it's time to stop. Kayla's flying solo today (Chelsea's busy putting the finishing touches on our brand-new members website!) and breaking down The Lazy Genius Way by Kendra Adachi — 13 principles that will completely transform how you approach your real...

Your energy is a luxury item, and you're about to stop wasting it on random content that goes nowhere. (Yes, we're channeling our inner Taylor Swift here because that woman knows a thing or two about being intentional with her time!) In this episode, Chelsea and Kayla are sharing the ultimate monthly checklist to help you get organized and see results from your marketing efforts. If you're tired o...

It doesn’t make sense to wait until you’re in shape to join a gym. In the same way, you can't expect a six-figure business with zero-dollar decisions. We've all been there, scared to make big investments in our future, but every successful realtorpreneurs understands that money is a tool, not something to hoard until the "perfect" moment arrives. In this episode, Chelsea and Kayla are breaking dow...