Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

What if ease was never supposed to be the answer? We chase ease in everything: easy recipes, easy templates, easy content calendars, easy checkout buttons. Our brains are wired to love it. I (Kayla today for a solo ep) actually looked into the science behind it for this episode, and it kind of blew my mind. If you've ever bought the template, joined the membership, downloaded the freebie... and it...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here 95% of her business comes from referrals, and she's never paid for a lead. The one thing that has made that possible is relying on a personal brand she's been building consistently since she started. In this episode, I (Kayla!) sit down with Kristin Sheckler, a Modern Agent mem...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here We've all been there. You spend time putting together a beautiful post, it looks polished and professional, and then... nothing. Maybe a few likes from your mom and your best friend, but no DMs and definitely no referrals. If this is you, you might be missing the formula that m...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here There's a restaurant in our favorite Florida destination called Pickles. We drove by it for years and talked about it constantly. My family and I (hi, it’s just me Chelsea today!) thought about it every time we wanted a cheeseburger. And then one day, we finally walked in, and...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here The top producers of the past worked hard, using strategies like door knocking, open houses, cold calling, billboards, and grocery cart ads. Basically, if it put their face somewhere, they did it. And it worked… for the life they were willing to live. But the game has completel...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Never take advice from someone whose life you wouldn't want. Because when you look around at the "top producers" who've been doing real estate for thirty years, the ones who are stressed and crabby and haven't had a free weekend since 2009, it's easy to wonder if that's just wh...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Whenever I’m scrolling Instagram, and I come across a post that stops my scroll, I always pause and ask myself why. And that’s exactly what today’s episode is all about! It's just me, Kayla, today, and I'm taking you inside our May Club meeting, where I walked members through s...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Did you know that planes use the most fuel of the entire flight right before takeoff? Before they're even in the air, before they've gone anywhere, that's when they need the most energy. Chelsea, of course, had to link this fact to marketing: Most agents give up before they eve...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Kayla recently took an AI course from the top AI education company in the world, and you want to know what the very first thing their founder said was? You need a personal brand. Not kidding. And she has felt that fire in her bones, because it is so validating to know that the...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Surprise! We're back with Part 2 of our Mother's Day interviews! Go back and listen to Episode 71 if you haven't yet, then come right here, because this episode is just as good. Four more moms, four more stories, and about a million more reasons to stop comparing yourself to ev...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Happy Mother's Day from the Marketing Girls! We wanted to do something a little different this week. Instead of hearing from just the two of us, we handed the mic to some of the incredible moms inside Modern Agent Social Club. You'll hear from agents at every stage of motherhoo...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here When people mention your name in a room, they're going to feel something. The question is — what do you want them to feel? That's the whole heartbeat of personal branding, and in this episode, we’re walking you through our Personal Brand by Friday guide: a step-by-step plan to...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here She walks into a local boutique, and they already know her name. Her DMs are full of people asking for pizza recommendations or sharing their favorite ice cream place. And her content feels like hanging out with a friend, not watching a boring sales pitch. We have a special Mod...

Want to stand out on Instagram so you can sell more houses? Learn more about the Modern Agent Social Club Membership here Ever wondered what actually happens inside a Modern Agent Social Club content call? We've been wanting to share this with our podcast listeners for a while, so today, you're getting a real, unfiltered look at one of our monthly member workshops! There's a plant metaphor (becaus...

“Your social media is not your trophy room. It's your living room.” Kayla said this in today’s episode, and we love it so much we might put it on a t-shirt! So many agents are posting listings, market updates, client testimonials, and guides like they're hanging plaques on a wall, and then wondering why no one's stopping to look. The trophy room content checks the box. The living room content buil...

We hear it all the time: "I want to look professional, but I also want to show my personality." And every single time, our answer is the same: you can absolutely do both! In this episode, we're getting into the brand details that make your content look elevated and feel like you at the same time. We're talking fonts, colors, on-brand props, music, stories, reels…all of it. Our whole point is that...

Part 6 of the Wealthy Agent Upgrade series: We're wrapping up our mini series today with this powerful episode about letting go of the default and getting your environment right. Because you could have the most creative content ideas, the cutest Canva graphics, and a perfectly consistent posting schedule… and still hear get very little engagement every time you post. Why? Because content without a...

Sometimes we just need a small break from our normal routine just to breathe and sort out our thoughts and remember why we’re doing all of this work anyway, right? That's what Camp Modern Agent is for. Consider camp your getaway where you can clear your mental fog and get crystal clear on the thing that's gonna change everything for you...your personal brand. Camp kicks off Monday March 23. You ca...

PART 5 of the Wealthy Agent Upgrade Series 💸 Has your Instagram feed been feeling a little dull lately? Do you feel like every time you want to post on Stories, you’re forcing it? Like you genuinely can’t think of anything interesting to say? No, it’s not that you suck at marketing. The culprit is probably that your life has gotten same-y, and we need to shake things up! We’re talking about the p...

There's a version of you who wakes up knowing exactly where her next client is coming from. She's not refreshing Zillow leads or cold calling. She's not endlessly wondering if her content is working or not. She's just showing up consistently and confidently, in a way that makes people think of her the second real estate comes up in any conversation. That version of you isn't that far away. But you...

What if the secret to more clients, more referrals, and a business you're actually obsessed with started with… getting dressed? This is Part 3 of the Wealthy Agent Upgrade series. Today’s topic: the Modern Agent Daily Protocol, five non-negotiables that, when done consistently, will transform your content and who you become as an agent. It covers all the bases: mindset, movement, momentum, and yes...

Part 2 of our Series, The Wealthy Agent Upgrade, is here! The market's too hard. I’m not interesting enough. I’m awkward on camera. I don't have the right equipment. Everyone I know already has an agent. We've heard alllllll these excuses, and in this episode, we’re tackling them together. So grab your favorite beverage and tune in for the reframes you need to start thinking and operating like the...

You're posting twice a day. You're at every networking event. You bought three different templates this month. You're following five different marketing gurus. And somehow...you're still not getting the results you want. In this first episode of The Wealthy Agent Upgrade series, Chelsea and Kayla are calling out the one thing draining your time, your energy, and your bank account faster than any b...

Chocolate brown everything. A corner workspace that shows up in every post. Wine meetings with clients who already feel like friends. BryAnn Buhl didn't stumble into a cohesive brand, she built it on purpose, and it's been the difference between surviving and thriving in real estate. BryAnn is a luxury real estate expert across Central California and the Coast who's turned authentic storytelling a...

Chelsea actually did a 30 (ok, 27) day Instagram Stories experiment and is sharing her findings in today’s episode! We’re talking about what worked and what didn’t and what this means for you as a real estate agent. Plus, the importance of showing up imperfectly but consistently and how that creates more connections, conversations, and trust than any perfectly curated post ever could. The girls di...