MOCK, the podcast

In this captivating episode, Don and Rob delve into the intricate world of family-owned businesses—those enduring enterprises that have thrived through generations. From the iconic Ford to the local Orkin, and even the legendary Anheuser-Busch, uncover how these companies have maintained their legacy while navigating modern challenges. Join us as we explore the dynamics of family-run firms, sharin...

In this compelling episode, Don and Rob tackle the intriguing issue of AI detection in education, sparked by a recent incident involving a student's essay. Join them as they unravel the complexities of AI tools, the challenges of modern-day plagiarism accusations, and the importance of critical thinking in today's fast-paced world. With a mix of personal anecdotes, thoughtful analysis, and a dash...

In this thought-provoking episode, Don and Rob delve into the intriguing realm of "Robots Fighting Robots"—a captivating exploration of AI's impact on our daily lives. From the classroom to the creative industries, and even the ethical dilemmas posed by AI detection tools, discover how technology is reshaping our world. Join us as we unravel the complexities of AI's role in education, debate its b...

In this episode of MOCK the Podcast, Don and Rob pull back the curtain on the art of brand development, demystifying the world of private label products and sharing the creative journey behind the Atlanta Cup 2025's striking "fiery peach" logo. Listeners hear candid takes on why brands like Kirkland and Girl Scout cookies spark so much intrigue, and get a hands-on look at how packaging, typography...

In this episode of MOCK the Podcast, Don and Rob take listeners behind the scenes of branding a major tennis event—the Atlanta Cup—sharing how design and energy converge to revive tennis in Atlanta for one unforgettable night. The hosts candidly discuss the creative process, from initial client presentations and exploratory logo concepts to using local Atlanta identity (the peach, the "A") as insp...

In this episode of the podcast, Don and Rob go behind the scenes on the fast-paced journey of launching a new client project, unraveling how a simple cold call transforms into a full-scale business venture. They dig into the adrenaline and complexities of rapid branding, reflect on the creative hurdles, and reveal the decision-making process when real deadlines push the limits of efficiency. Shari...

In this episode of MOCK the Podcast, Don and Rob explore the evolving dynamics of client-agency relationships in advertising. They discuss the importance of trusting agency expertise, contextual thinking in design decisions, and the challenges of creating custom solutions for each client. Through candid conversation, they share tips on fostering creativity, collaboration, and effective communicati...

In this episode of MOCK the Podcast, Don and Rob get candid about creativity in the age of AI—exploring how emerging technologies are transforming our work, reshaping industries, and presenting ethical dilemmas that make us question the future. From anxieties over machines surpassing human intelligence to the shifting landscape of content creation and advertising, they unpack what teaching empathy...

In this episode of MOCK the Podcast, Don and Rob get personal about brand loyalty—what makes us stick with certain brands for decades, and what finally makes us switch. From changing sneaker brands after 25 years to lifelong favorites in guitars and cars, they unpack how our early experiences and emotional connections shape the brands we trust and love. Episode Transcript

Don and Rob share their favorite Super Bowl commercials of the year. Episode Transcript.

Don and Tim discuss their early career challenges, the importance of brand loyalty and the future of marketing. Episode Transcript.

Don and Rob talk about their experience working in Atlanta's advertising agencies and how they have evolved over time. Episode Transcript.

Don and Rob discuss their favorite choices on a desert island quiz game. Episode Transcript.

Don and Rob discuss the main reasons why marketing directors seek their services. Episode Transcript.

Don and Rob reminisce about brands that have resurfaced, such as Scout, and discuss the nostalgia factor in brand revivals. Episode Transcript.

Don and Rob discuss the value of following a structured process when working on projects like logos, websites, and advertising. Episode Transcript.

Don and Cuyler share insights on working as designers and the differences between art and design. Episode Transcript.

Don and Rob discuss the importance of finding relatable truths in advertising, as seen in Airbnb's ads. Episode Transcript.

Don and Rob discuss the rapid evolution of AI and the need for creatives to adapt to this new technology. Episode Transcript.

Don and Rob discuss the importance of practical experience and on-the-job training over formal education in the art industry. Episode Transcript.

Don and Rob discuss their recent vacations trips and the differences in commercialism between states over the years. Episode Transcript.

Don and Rob discuss why competition is important in the marketing and advertising industry. Episode Transcript.

Don and Rob reflect on the overwhelming nature of spam and the effectiveness of cold calls in marketing. Episode Transcript.

Don and Rob reminisce about classic novelty products and how great advertising can make a 'bad' product seem great, and vice versa. Episode Transcript.

Don and Rob discuss types of projects they would not work on, despite their usual focus on new fun projects. Episode Transcript.