Mixed Signals from Semafor Media

In this moment of media fragmentation and the rise of niche communities, are there still ways to reach mass audiences? This week, Ben and Max bring on legendary marketing executive, Frank Cooper, who’s always been at the center of big cultural shifts from his time at Def Jam in the 90s, AOL in the 2000s, and BuzzFeed in the 2010s. Throughout his career, he’s also been seen as the culture translato...

This week, we get an inside look at the independent creator model of media with a two-part conversation: First, Ben and Max interview Substack co-founder and chief writing officer, Hamish McKenzie, about the platform’s appeal for the resistance on the left, their move into video, and why they turned down Elon Musk’s offer to buy them a few years ago. Then, former Mixed Signals co-host and newly in...

Today, we have a special bonus episode: Ben and Max break down the most interesting moments from the Innovating to Restore Trust in News summit held last week in Washington, D.C. They discuss Gallup’s findings on the worsening trust in news media, New York Times executive editor Joe Kahn’s acknowledgment that Donald Trump is good for business, and FCC chair Brendan Carr’s plans to go after liberal...

The 97th Academy Awards are this weekend, giving us a glimpse into the past and future of Hollywood and the entertainment industry. For an insider’s take on the state of the business and how the Academy works, Ben and Max bring on Matt Belloni, founding partner of Puck and host of The Town podcast. They talk about Netflix’s Oscars strategy with Emilia Pérez, the disconnect between the Academy’s in...

This week, a big story of media consolidation – and one that devoted Mixed Signals listeners would have seen coming: Fox announced that it has acquired Red Seat Ventures, the digital media company that produces and markets the podcasts of several big names in conservative media, including Megyn Kelly, Tucker Carlson, and Bill O’Reilly. Ben and Max bring on Red Seat’s co-founder, Chris Balfe, to ta...

The Super Bowl, the biggest single media event in the US, is upon us. And the Chiefs and the Eagles aren’t the only ones with a lot on the line: advertisers have staked their reputations – and for Instacart’s Laura Jones, her job – on 30 seconds of airtime this Sunday. This week, Ben and Max bring on the Instacart CMO to talk about what it takes to make a Super Bowl ad, the thinking behind their M...

Kara Swisher has been a reporter, an editor, a founder, and is now one of the most successful podcasters in the world. This week, Ben and Max bring on the host of On with Kara Swisher and co-host of the popular tech podcast Pivot to talk about the business of media in 2025. She talks unabashedly about her own income, and whether other journalists can and should break out of big media companies to...

This week, we look at digital fragmentation through the eyes of a transformed marketing industry – because to really see where media is headed, you have to follow the money. Ben and Max bring on CMO of Verizon and former Twitter CMO, Leslie Berland, to talk about how creators have changed marketing and what she thinks is coming next. They also talk about how Twitter and social media changed the br...

As the second inauguration of Donald Trump approaches and global leaders head to Davos, Switzerland for the World Economic Forum, we at Mixed Signals want to know: what will media’s role be in an increasingly unstable era? And will it bring more order or disorder for global politics? To discuss this, Ben and Max bring on political risk advisor Ian Bremmer of the Eurasia Group. They talk about how...

This year’s Consumer Electronics Show (CES) showcased an array of new gadgets, screens, and robots – but will any of them impact how and what we consume? Or will the real changes come from Washington, where the big tech companies from Meta to Amazon seem to be targeting their attention? To discuss all the ways that tech and tech leaders will impact the media industry this year and beyond, Ben and...

We’re kicking off 2025 with a foray into dating apps — and an announcement of Nayeema’s next venture (not a dating app but a new show called Smart Girl Dumb Questions). But first: Today’s episode of Mixed Signals merges Ben and Nayeema’s interests in CMO podcasts and dating apps, respectively. Tinder CMO Melissa Hobley joins us to talk about digital exhaustion, the reality of rebranding and the po...

On Monday, Carlos Watson, the founder of Ozy Media, was sentenced to nearly 10 years – 116 months – in prison for fraud. Today, in Ben’s first extensive conversation about it since Watson’s arrest, he and Nayeema discuss Ozy, the scandal, and what it reveals about the broader digital media and advertising business. They bring on Madison and Wall analyst and former GroupM Global President for Busin...

YouTube and podcasts have come fully of age as dominant forms of media, and legacy media companies are frantic to buy their way in. Ben and Nayeema tackle this with Colin and Samir, two veteran YouTubers and media thinkers who have spent years helping their peers figure out digital media. They talk about this latest rise of YouTube, the reality of revenue-backed creative, and what legacy media get...

Mixed Signals is back for Season 2, and this season we’re following the money in the changing media business. What happens now, after the clear win by podcasts and YouTubers in the election? Is it the end of legacy media, for real this time? And can advertisers keep up with audiences’ evolving media diet? To kick off this conversation, Ben and Nayeema bring on author, New Yorker writer, and media...

The 2024 election cycle is finally over – so, what’s coming to your screens next? Today, Ben and Nayeema dissect what the media learned from 2024 and where we go from here. They first chat to Max Tani about the news media, and then sit down with Ankler Media’s Janice Min – who has been reporting on (and embedded in) Hollywood culture for decades. The conversation tackles whether politics and art s...

In a noisy election cycle it’s hard to find signals — even of the mixed variety. Today, Ben and Nayeema sit down with reporters David Weigel and Max Tani to parse what you’re not seeing, from the “insane” tv ads at a Pittsburgh Steelers game and the print ads in an Arizona nail salon, to an unpublished Washington Post endorsement that was quashed by Jeff Bezos. One of these things may decide the e...

With recent appearances from Kamala Harris, Donald Trump, JD Vance and Tim Walz, it looks like Fox is dominating this election. Ben and Nayeema investigate the channel’s durability despite massive lawsuits, MeToo scandals, and star exits from Tucker Carlson, Bill O’Reilly and Megyn Kelly. To go inside the machine, they talk to former “O’Reilly Factor” and “The Five” producer Nate Fredman (who spen...

Ben and Nayeema take on the critique of bias in the media with The Economist's James Bennet —a conversation that always seems timely, but especially so right now, weeks away from a US election and with an expanding conflict in the Middle East. To help make sense of what we see as media bias and the moral questions that journalists grapple with every day, James shares his experience as the Jerusale...

Ben and Nayeema tackle the emerging AI battle between machines and humans, a topic that was glaringly absent from this week’s Veep debates but is at the center of everything from the dockworkers’ strike to Hollywood’s grand plans. To figure out how long they and the creative and media elite have job security, they speak with Pulitzer Prize-winning novelist and playwright Ayad Akhtar whose latest p...

Ben and Nayeema discuss a reporter’s digital dalliance with RFK. Jr, and what it says — and doesn’t — about journalism. Then they bring on Tim Miller, host of The Bulwark Podcast, and a star of the anti-MAGA movement. They ask: Is the hot new space in the media, and on YouTube, in the political center? Finally, Max joins in for Blindspots to get quick takes on VP Harris’ decision to guest on the A...

On the heels of Mark Zuckerberg’s live interview with the Acquired podcast, hosted at a packed Chase Center in San Francisco, Ben and Nayeema explore the icy relationship between traditional media and big tech.  Why are Silicon Valley’s CEOs more likely to be found gabbing on a podcast about their fashion choices than quoted in the New York Times? When did the media and tech breakup, who is to bla...

After a quick review of what moderator lessons and memes will stick from this week’s debate, Ben and Nayeema turn to New York Times reporter and former restaurant critic Pete Wells to explore the fight between the new wave of influencers and the old guard of gatekeepers in food. On the menu: the health hazards of criticism, how celebrity chefs and TikTokers altered the power of his seat and whethe...

If you feel surrounded by sports on all sides, losing the battle to keep up with new leagues (hello pro pickleball?), athlete-influencers post-game podcasts, and who’s getting paid what, you’re not alone. Sports is swallowing media, and swallowing our lives. This week, Ben and Nayeema explore whether the sports boom is driven by culture or by commerce, and if this boom might be a bubble.  To help...

Ben and Nayeema tape from the Democratic National Convention, breaking down the positive vibes, rise of the credentialed TikTok creator and what Trump is up to on the outside of this bubble. Tommy Vietor joins them to discuss what sway he and his fellow Pod Save America hosts have with Obama, why the DNC is tuning out Gaza protesters, and whether the party’s newfound unity around Kamala Harris can...

Fresh off digital detoxes, Ben and Nayeema plug back in to a moment of Olympics patriotism and to a patriotic (?) American media that is refusing to report on the substance of a foreign hacking campaign that targeted former President Trump. This episode digs into the irony of the media’s glee at the 2016 DNC hack – and the careful treatment of the Trump campaign hack of today. Eight years ago Wiki...