Missions to Movements

Who says TikTok and Instagram are just for dancing videos? And more importantly, how do you create an impactful social media strategy to retain your supporters? Hailey Correll, Senior Director of Social Engagement, has helped the American Red Cross go completely viral on TikTok, amassing over 800,000 followers and 14 million likes! And in just 3 years, Trovon Williams, Senior Vice President of Mar...

Joey Womack has done an exceptional job developing his personal brand, in addition to founding Goodie Nation , a nonprofit agency that celebrates diverse founders and social entrepreneurs. He’s been featured on Techstars, has been an instructor with General Assembly, plus he has over 13,000 followers on LinkedIn, and 57,000 followers on Instagram! We’re diving into all things thought leadership to...

Sabrina Walker Hernandez has spent a whopping 25 years working in nonprofit management, fundraising and leadership. Listen to this success metric: she increased operational revenue from $750,000 to $2.5 million dollars and completed a $12 million comprehensive capital campaign in the third poorest county in the United States. Her superpower? She works with small nonprofit staff and boards to build...

One of my favorite things to do is kick off the year with positive, inspiring individuals like Liz Lefkofsky, a philanthropist and founder of the VING project , a giving movement that empowers 14-18 year old teens to help others.  In this episode, Liz takes us behind the scenes into how she established a collaborative partnership with the one and only Meghan Markle, and why they’re on a mission to...

Taylor Shanklin is THE perfect person to talk to about creative trends, branding, and marketing. As the CEO & Founder of Barlele , a brand strategy and content marketing agency, she helps mission-minded companies and nonprofits create the most interesting and powerful brands possible. Today, Taylor inspires us to audit our branding and marketing efforts from the ground up. What do you want you...

What happens when you combine the genius of Ryan Reynolds, David Griner (Adweek's International Editor and Host of the Adweek Podcast), and Dionna Dorsey Calloway (Founder of District of Clothing)? Together, they co-founded an incredible nonprofit called The Creative Ladder , focused on making creative industries more reflective of the communities they serve, while connecting, inspiring and e...

Are you ready to get intentional with your money, mindset, and marketing? Well, I can’t wait to introduce you to some of my best friends in business, Ellen, Renee, Tiffany, and Elise. As we step into 2023, we thought it would be fun to co-host a 2-hour workshop on January 12th, and today, we’re giving you a sneak peek. Whether you are a CEO, a founder, a business creative, or a nonprofit marketer,...

Having a passionate group of email subscribers is SO important for ANY business. In this episode, I share a wonderful email & case study I received sharing how one organization followed my Lead Generation Social Ad Campaign strategy to generate more than 600 new email leads at LESS than $.50 using social media ads. Want the strategy too? In the episode, Hannah followed my: Grow Your Supporter...

This episode speaks to the soul of this podcast, which is turning your mission into a living and breathing movement. Executive Director Gabrielle Martin from the Burrell Foundation shares an incredible launch story of an art exhibit, the Art of Being ME , which features personal stories of more than 25 individuals who share their lived experiences with mental health and substance abuse. What start...

Picture this - you have a deadline of 45 days to raise $8 million dollars. What would you do? Vance Roush, Founder and CEO of Overflow and Pastor at VIVE Church in the San Francisco Bay Area will tell you EXACTLY how he did it, nabbing an iconic $32 million dollar building across the street from Google, thanks to the support of over 700 families. And hint? It has to do with non-cash assets. Are yo...

Google Ad Grants are an INCREDIBLE resource for nonprofits! Imagine having $10,000 every single month to amplify awareness, generate leads and hopefully new donors, too! But it takes some finesse to make it all work. Today, Chris Barlow from Beeline Marketing is breaking it all down for us in this in-depth case study. He’ll share how one of their clients used this exact strategy to bring in hundre...

If you've been looking for an episode on how to pitch the media, here it is! Krista Ferrara made the switch from TV news to in-house PR at HHM Health and year to date, she has put her small nonprofit in the news 45 times! This press has led to increased social media growth, new donors, and a significant jump in donations during their annual North Texas Giving Day.  Krista is giving away her j...

We are officially nearing the end of 2022. And what a year it has been. I feel like the word I've been saying on repeat lately is “wild!” Today’s episode is a special one, as I have an important announcement to share that I’ve been keeping a secret for a long time, plus I’m revealing 10 of my most loved tools and services I’ve been using at Positive Equation that should spark some new ideas....

Get your notepads ready because Jane Pfeiffer, Founder and President of branding, web, and advertising agency Fieldtrip , is teaching us how to make our branding stand out, level up our marketing efforts, and why we need to start with a job description if we’re thinking about revamping our website. In this episode, we go in-depth on three core topics: branding, websites, and advertising. Jane and...

If you're not an avid listener of the We Are for Good Podcast, you will be today after this episode! I have been so fortunate to become close friends with Jon McCoy and Becky Endicott over the past two years.  With 35 combined years of experience in nonprofit development and marketing, they launched the We Are for Good brand and podcast in 2020. Ever since, their community has taken off like...

If there is an organization to watch, Hope for Haiti is it, and today, you’ll meet Community Director of Innovative Philanthropy, Sarah Porter, and CMO Taylor Hebble. Hope for Haiti is pushing the boundaries with incredible creativity and innovation! A new VR experience transports supporters to a partner school in rural Haiti, they created a beautiful NFT collection in partnership with Haitian art...

If you are not familiar with Floyd Jones, Community and Partnerships Lead at Givebutter, allow me to introduce you to one of my FAVORITE people on this planet!  Floyd’s energy and kindness radiates when you're in his presence, and today, we sat down in real life (in my podcast studio in Atlanta!) to talk about segmenting your audiences for GivingTuesday success, social media as a catalyst for...

Generosity beams across the globe on every GivingTuesday , and 2022 will be no different (it’s backed by data!) Last year, roughly 35 million adults participated, raising $2.7 billion dollars, just in the US!  Woodrow Rosenbaum is the Chief Data Officer for GivingTuesday, and in this episode, we discuss why it's so important for organizations to play an active role in the day, the need for mo...

Brittany Driscoll is building the feel good revolution… and who doesn't want to be a part of that?! Before launching her incredible massage franchise called Squeeze that now has 45+ locations (my FAVORITE place to get massages), Brittany spent 4 years at Drybar as Vice President of Marketing, where she helped skyrocket the company from $30 million to more than $100 million dollars in revenue!...

I am truly honored to have Meghan Walsh, the Founder and Board Chair for Roots Ethiopia on the podcast today. Not only is Meghan a trained cultural anthropologist and former social studies teacher, she was also a member of my monthly giving program mastermind this summer, and I am SO proud of what she's created! Today we're talking about WHY a monthly giving program was a priority for he...

Chive Charities has a dedicated monthly giving community of 4,000 donors that creates 70% of their revenue with a 98% month over month retention rate. Holy cow!  If you're like me, you're thinking: What's their acquisition for new supporters? What do giving amounts look like? What's the plan for retention? So of course, I had to bring in Senior Director of Operations, Erika Car...

This year, I’ve spent $3,000 on paid ads, and reached 135,723 people, received 150 new email leads, and 47 purchases (that FB accounted for)! Was it worth it? My answer is a clear and resounding YES. If you've never ran an ad before or are hesitant to spend the funds, this episode will help you change your mindset. I’m going to break down two of my favorite ad types that will help you have a...

Did you know YouTube is the 2nd largest search engine in the world? And yet many of us aren’t taking full advantage of it. That’s why my YouTube Coach Jamar Diggs is here to share why YouTube's evergreen search strategy works for ANY organization, how to draft intentional content for the platform, and one of the key foundations for success. We also talk about the power of utilizing chapters,...

The average person receives over 100 emails a DAY! But what is it that gets you to open an email? Was it the juicy subject line? Was it because you trust that person? Or was there an urgency factor?  Having strategies for your email marketing, acquisition and email design are so important, which is why I’ve tapped five of my favorite email marketing experts to share a quick fire tip with you. You’...

Have you ever thought about boosting your thought leadership and getting paid to speak? I have followed the career of influential keynote speaker Jess Ekstrom for years. I've purchased headbands from her company Headbands of Hope , I subscribe to her email newsletter, and now she's here to share her wisdom on entrepreneurship, thought leadership, how to build a brand as a speaker and so...