Missions to Movements

Storytelling is a FUNDAMENTAL part of marketing. But what actually makes a good story? When we hear stories, we feel compelled to give and to care about certain issues. And this is where today’s guest Shereese Floyd shines. Shereese is an award-winning speech writer, TEDx speaker, and businesswoman who has been recognized for her creativity in storytelling and brand messaging. In fact, she’s helpe...

There are countless ways to raise brand awareness, increase your visibility, your sales, your donations, but there has been ONE secret along my own journey that has exponentially increased the notoriety of my business more than anything. Can you guess what it is? You’ll have to tune in to find out. Today’s episode concept actually came from a reflection of my business over the past two years that...

I can’t stress the importance of having access to data AND understanding your data to drive important business decisions. So that’s why I’m bringing on SEO and marketing expert Pri Kruijen who has spent over 15 years working across a ton of different marketing disciplines. Pri and I go deep today on what exactly data driven marketing is, the 3 essential questions you have to ask yourself when revi...

TikTok is where it’s at. In fact, it’s the #1 platform nearly ALL of my podcast guests have said they’re the most intrigued about. So today I’m talking to Samantha Vlasceanu , a TikTok coach on a mission to convince you that TikTok is NOT just for teenagers and silly dance videos. In fact, it’s an incredible platform (yes, even for nonprofits), that has taken the world by storm. Samantha blew me a...

A/B testing is absolutely critical if you’re running ads on social media. How do you know what the best combination of copy and visuals is going to be for your audience? In this minisode of Ask Me Anything, we’re getting to the heart of how you can reframe your mindset and frustrations around ads. It’s easy to say, “I didn’t see the result I wanted, so my ad failed”, but there is SO much in the da...

We’re about to talk about a cause that’s near and dear to my heart. Shannon McLaughlin Kirkman is one of two development employees at Animal Haven , a nonprofit organization that finds loving homes for abandoned cats and dogs throughout the Tri-State area. In today’s discussion, Shannon breaks down how she is completely rocking it in her role as Director of Development and Communications. She’ll g...

Are you fascinated by the endless possibilities that Web3, NFTs, and the Metaverse hold for us? I promise you - after hearing this conversation with Sasha Wallinger, your head will be spinning with ideas! Sasha is the Head of Web3 and Metaverse Strategy for Journey , an innovation and design consultancy, and has pioneered new ways of connecting brands with consumers at H&M, Nike, and Superplas...

Stories have the power to change the world, and this is exactly what Cubby Graham has been doing at charity: water for the last 9 years as their social media lead. Cubby and I get into what truly makes a great story, where to find great storytellers, how their incredible World Water Day campaign came to life (including a successful cold pitch to Pantone), and how they retain 70,000 members in thei...

When a 2 year old business launches during the pandemic, sells millions of dollars in product, and attracts more than 2,000 ambassadors reaching a collective 20 million people every single month, you know they’re onto something. Morgan Lerner, CEO and Co-Founder of GoNanas (the #1 banana bread mix in the world), does it all - from strategy, to sales, to product development. I am SO impressed with...

Lifestyle blogger, podcaster, and SEO expert Elise Armitage of What The Fab took a big risk when she quit her corporate job at Google to launch her own business. I now live vicariously through Elise’s Instagram account @wtfab, where she’s amassed over 142,000 followers, skyrocketed her website traffic to 160,000 page views a month, and gets approached left and right for influencer opportunities. ...

Get ready to hear how Preemptive Love garnered partnerships with some of the biggest influencers in the world - from Kristen Bell, Bella Hadid, Morgan Harper Nicols, to convert some of their followers into new donors, and raised $50,000 during their first peer-to-peer fundraiser. Kalindi Cordero joined the Preemptive Love team at just 22 years old. As their Major Gifts Officer, Kalindi shares how...

Today, we’re exploring the world of influencer marketing. Specifically, what does influencer marketing look like in today’s landscape? And how can we engage with user-generated content to increase retention and loyalty? Having worn almost every hat in marketing, Lacey Miller, Head of Marketing for LoudCrowd , is not slowing down. Tune in as we talk about brand ambassador programs, macro vs. micro...

We spend so much time on the hamster wheel of content creation, but oftentimes only 1-3% of our audience are actually seeing our posts. Not to mention - Instagram is starting to heavily prioritize reels and vertical content. What if we started asking ourselves, what would my audience find valuable today? How can I start a conversation and generate engagement?  If you’re a content creator OR you’re...

Paige Chenault and her team of birthday enthusiasts celebrate the lives of children experiencing homelessness by throwing birthday parties and providing a “birthday in a bag” so no child goes without feeling celebrated on their special day. To date, The Birthday Party Project has hosted over 2,500 parties! Paige gets into the nitty gritty of their nonprofit’s social media strategy, how they curate...

As Michael Hyatt famously says, “To accomplish our goals, we must distill our dreams into daily actions.” Now that Q3 is just around the corner, I’m diving into my quarterly planning process and sharing a recap of how well I actually did on my Q2 goals. Hear about the planner that has changed my life tremendously, how to break down your goals into actionable steps, and the importance of celebratin...

You’re about to get a front row seat into what my personal coaching and mastermind experience has been like working with Julie Solomon . One word? Transformational. Julie and I go deep today on limiting beliefs, how to work through and understand our origin stories, the #1 thing we HAVE to invest in to grow our business, and the secrets and strategies behind the launch of her brand new book, Get W...

Today we’re getting tactical and nitty gritty with Instagram. From how to build authority with a small audience, the ins and outs of reels, Instagram Lives, why you shouldn’t freak out over hashtags, and what metrics to track. Does Instagram rank saves, comments, and shares higher than likes? What are the best tools for scheduling social media content? Natasha Samuel is an Instagram Strategist, po...

How does a small startup business get featured on Ellen, The Today Show, PopSugar, and Real Simple Magazine? Laura Beck from LottoLove has brought the fun into gifting and giving back with charity scratch-off tickets. During this episode, you’ll learn that a vanity social media following does not resonate with your success, how to pitch the media and create a PR blitz about your brand (no matter t...

Ready for a powerful conversation that gets to the root of why creating an online digital community matters? I could have talked to today’s guest for HOURS. Alicia Maule is The Innocence Project’s (“IP”) first Digital Engagement Director and since 2015, she has led the nonprofit organization to exponential audience growth, revenue, and advocacy. Even more amazing? The content she’s creating has th...

Jason Russell is a creative director powerhouse and the visionary behind viral videos for Invisible Children’s KONY 2012 which amassed a staggering 103 million views on YouTube, and charity: water , which skyrocketed their monthly donors from 800 to over 80,000. During our conversation today, Jason gets into the nitty gritty of his video creation process, including the key components that make up...

Today’s episode is one of my favorites. It’s another Ask Me Anything! We’re going to get real nitty gritty into what exactly can drive donor action on social media and how to deal when you’re posting every single day on multiple platforms and not seeing traction. How can you build interest and momentum in your cause? Learn about my ideal client avatar exercise and my #1 favorite place to source in...

Within just one year, Ally Global Foundation raised $1.8 million dollars to prevent human trafficking and help survivors find healing through safe housing, education, and aftercare. How? By investing in telling their story and building community. I’m so excited to bring you this inspiring conversation with Jamie Watson, who truly shines leading their small, yet mighty marketing team.  Jamie shares...

Too many companies treat social media like a hobby, rather than a pillar of their digital marketing strategy. There, I said it.  If you’ve been thinking about growing your marketing team to include a social media role and you’re wondering, where do I find a social media unicorn? And, what does realistic compensation look like? You’re in the right place. Social media is hands down the most cost-eff...

Imani Collective is an ethical impact brand crafting beautiful homewares from over 130 empowered artisans in Kenya. Through strategic partnerships, an ambassador program and paid advertising, they grew their Instagram account from a following of 900 to over 38,000! There is so much magic in this conversation I’m about to bring to you today with Jenny Nuccio, Founder & CEO, and Annette Wilson,...

The Missions to Movements Podcast debuted at #29 of ALL marketing podcasts during launch week! I am still getting over the excitement and support. But how exactly did I do it as a team of one and a half? In this episode, I’m going to give you the full peek behind the curtain as I unveil the 10 strategies I used to launch the podcast and rally together hundreds of people behind our mission. The bes...