Mission Matters Marketing with Adam Torres

In this episode, ⁠Adam Torres⁠ interviews ⁠Gary Frazier⁠, Retired Marketing Professor at the University of Southern California. Gary shares insights from decades of teaching, consulting, and research, discussing why many businesses fail despite having strong products and how thoughtful market segmentation, brand building, and strategic focus can create lasting competitive advantage. Follow Adam on...

In this episode, Adam Torres interviews Frederic Zhang, Director of Paid Media at C.A. Fortune. Frederic discusses retail media strategy, e-commerce growth, and the importance of balancing data, experimentation, and operational excellence to help consumer brands acquire customers and grow efficiently across digital channels. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for...

In this episode, ⁠Adam Torres⁠ interviews ⁠Jennifer Gressman⁠, CEO of Site Impact. Jennifer discusses the gap between targeting and conversion data, explains how fragmented platforms impact campaign performance, and shares strategies for improving marketing efficiency through hyper-targeted omni-channel campaigns. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to dat...

In this episode, Adam Torres and George Essex, Senior Vice President at BRANDED, talk about building strong company culture while scaling U.S. operations. George shares lessons on leadership under pressure, hiring with values, and why consistent, human-led branding is essential for long-term success. About BRANDED BRANDED is a brand creation and implementation agency. The company invents and grows...

On this episode of Mission Matters, Adam Torres interviews AJ Cassata, Co-Founder & CEO of Revenue Boost, about using cold outreach and AI to generate consistent, high-quality B2B leads. AJ explains how he shifted from struggling agency owner to building predictable outbound systems, the role of targeted lists and good copy, and why outbound is often the best first channel for agencies, consultant...

In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Devora Rogers⁠, Chief Strategy Officer at Alter Agents, about how brands can use consumer research to unlock growth and stay connected to their audiences. From her early career in media to leading insights at a top research firm, Rogers shares lessons on the power of data, the limits of AI, and how great storytelling drives brand impact. F...

In this episode of Mission Matters, Adam Torres interviews Dan Henry, Founder of GetClients.com. Dan shares how he built an eight-figure business and generated over $35 million selling digital products. From his bestselling books Digital Millionaire Secrets and The Pocket Guide to High Ticket Selling to his mission of empowering entrepreneurs, Dan reveals how digital products can transform busines...

In this episode of Mission Matters, host ⁠Adam Torres⁠ interviews ⁠Kenny Ridgell⁠, Founder & CEO of Ridge Media, to unpack how his team turns data into dollars for small and mid-sized businesses. We trace Kenny’s journey from a college app to building a full-service, fractional marketing team, then dive into real A/B testing examples, CRM + ad attribution, and how AI is speeding up everything from...

On Mission Matters,⁠ Adam Torres⁠ interviews ⁠Gregg Clunis⁠, Founder of Kojo, about a creator-first approach to social content, practical AI (beyond just LLMs), and turning best-performing posts into repeatable growth. Gregg shares how brands can make videos people actually watch—and how Kojo helps teams ideate, predict winners, and route briefs to UGC creators in seconds. Follow Adam on Instagram...

On Mission Matters, Adam Torres interviews Paige Wiese, Founder & CEO, Tree Ring Digital, about digital asset management—what it is, why it fails, and how to fix it. Paige outlines a three-phase approach (assessment, 300+ point audit, and continuity) to secure ownership, avoid costly outages, and safeguard valuation during an exit. Follow Adam on Instagram at https://www.instagram.com/askadamtorre...

On Mission Matters, ⁠Adam Torres⁠ interviews ⁠Dominic Forth⁠, CEO of Thought Leaders America, on landing national TV and top podcast placements. Dominic explains his audience-centric, emotionally engaging, authentic framework, how to prep differently for TV vs. podcasts, and why trust beats views. He shares his mission to help leaders tell impactful stories and previews what’s next: a personal med...

In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Jesse P. Gilmore⁠, Founder of Niche in Control. Jesse explains why most agency bottlenecks start with the founder, not demand, and walks through his Leverage for Growth framework. He shares a practical time audit plus a 4-step method—Eliminate, Automate, Delegate, Time-block—to free capacity, build systems, and scale from operator to visio...

In this Mission Matters episode, ⁠Adam Torres⁠ interviews Al Schuster, President, Owner & Founder of Polaris Brand Promotions, about crafting impactful experiential marketing campaigns. From alcoholic beverage demos to large-scale sports activations, Al shares how his team turns brand goals into memorable consumer experiences that build awareness, engagement, and loyalty. Follow Adam on Instagram...

In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Marc Berkman⁠, CEO of the Organization for Social Media Safety, about how his team is addressing online harms through a four-pronged approach: education, research, advocacy, and real-time tech solutions. Born out of a tragic viral incident, the organization now leads national efforts to make social platforms safer for everyone. This interv...

What’s the biggest myth about PR and media coverage? In this episode, ⁠Adam Torres⁠ and ⁠Shanté Micah⁠, Founder of Good News, explore PR and how founders can increase their digital footprint. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podc...

Has the sales process changed from just taking a demo? In this episode, Adam Torres and Braydan Young, Cofounder of SlashExperts, explore Braydan's journey as an entrepreneur and SlashExperts. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcas...

How does The Magic Script™ help businesses cut through the marketing noise? In this episode, Adam Torres and Jimi Gibson, VP Brand Communication at Thrive Internet Marketing Agency, explore Jimi's 25+ years in brand messaging. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https...

Why is personal branding essential for entrepreneurs today, and how does it impact their visibility and credibility in the digital space? In this episode, Adam Torres and Alex Nigmatulin, Co-founder and CMO at PRNEWS.IO, explore PRNEWS.IO and personal branding. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply...

What does it take to thrive in your local market? In this episode, Adam Torres and Ross McDaniel, Founder of Fencepost, explore Fencepost and their "Local Growth Formula." Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our web...

Listen to Mega Mix Expo coverage. In this episode, Adam Torres and Aaron Schaller, Owner of 1st Call Closers, explore the upcoming Megamix expo. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatter...

Where do you find the best marketing agencies and partners? In this episode, Adam Torres and Behdad Jamshidi, Founder & CEO at CJAM Marketing, explore CJAM Marketing and finding the best marketing agencies and partners.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://mis...

How can e-commerce businesses use email marketing to drive 30% of their revenue? In this episode, Adam Torres and Dan Nikas, Founder of Elite Brands, explore email marketing and automation. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastgu...

What does it take to measure labor productivity? In this episode, Adam Torres interviews Lee Rector, CEO at Embassy Data Logistics. Explore Embassy Data Logistics and measuring labor productivity. https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our websit...

What does it take to tackle time sensitive logistics challenges for life sciences companies? In this episode, Adam Torres and Artug Acar, COO at Mercury, explore Mercury’s track record working with life sciences companies and why they have become the go to shipper for the industry. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and...

What does unlocking human potential through AI mean? In this episode, Adam Torres interviews   Candice DeVille, CEO at AI Copilot, explore AI Copilot and what it takes to unlock human potential. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podc...