Mission Admissions

This episode is a conversation I had with two amazing senior leaders - Jennifer McClendon and Aaron Cook. We discuss what to look for when hiring new employees, great interview questions to ask, onboarding do’s and don’ts, strategies to develop a strong and positive team culture, and the process of letting a team member go. Timestamps: 03:52 - How to spot a higher quality applicant 09:05 - Hiring...

In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discuss the nuances and successful strategies of utilizing creator marketing to enhance visibility and engagement for higher education institutions. Whether it's leveraging user-generated content, nurturing...

On this episode, Lucy Coopman joins Jeremy to discuss her path to becoming an admissions counselor, and what it’s like being a Gen Z young professional recruiting Gen Z students. Timestamps: 07:41 - Something that surprised Lucy during her first few months  10:34 - Where confidence comes from  14:32 - Pros and cons of being so close in age to the students you’re recruiting 22:18 - Lunchroom visits...

On this episode, Drew Carr joins Jeremy for a conversation about Slate, the popular CRM that can be a game changing tool for Higher Ed admissions and enrollment marketing teams. Things you’ll hear about: 04:53 - Advice when you implement a new CRM  07:31 - Skills you need if you want to become more proficient in Slate  14:28 - How configurable joins and snippets can make your life easier  23:54 -...

In this “quick take” episode, Jeremy discusses a communication bad habit that may seem harmless, but has a detrimental effect in the long run, and he replaces it with a good one. - - - - Connect With Our Host: Jeremy Tiers https://www.linkedin.com/in/jeremytiers/ https://twitter.com/CoachTiers About The Enrollify Podcast Network: Mission Admissions is a part of the Enrollify Podcast Network . If y...

On this episode, Jeremy sits down with talented Higher Ed leader, Anne Johnson. You’ll hear about: 7:00 - How failing as a 23 year old leader helped Anne develop some great tools 17:46 - The Importance of consistently doing 1-on-1’s, and how to navigate them 22:49 - Embracing vulnerability during 1-on-1’s 26:37 - Something Anne has noticed about doing 1-on-1’s with her younger staff  32:47 - Givin...

This episode is a candid and much needed conversation about mental health with Ross Szabo, an award-winning speaker, author, and the Wellness Director for students in grades 6-12 at Geffen Academy at UCLA. Things you’ll hear about include: 05:20 - Being proactive, not reactive with your own mental health  13:50 - The importance of having a sense of purpose 16:42 - Do’s and don’ts when approaching...

Spring travel season has begun for most admission counselors and recruiters. John McGreal joins Jeremy and they discuss how to plan, implement, and grow as a territory manager. Things you will hear about: 02:10 - What it means to be a territory manager in 2024 8:22 - How to figure out what your “best fit” students look like, and where to find more of them 13:04 - What to do when zero students show...

On this episode, Jeremy talks with senior admissions leader Sacha Thieme of Indiana University. You’ll hear about: 02:04 - Why admission offices are struggling to keep staff motivated and engaged 08:14 - The importance of mindset when it comes to change 13:00 - Ways to effectively deal with burnout  17:58 - Building blocks for creating a positive office culture 21:52 - Providing professional devel...

Today’s episode is a conversation between Jeremy and Jon-Stephen Stansel, an expert on content marketing and social media who says things louder for the people in the back. You’ll hear about: 2:00 - When imposter syndrome tends to show up, and how to manage it 7:14 - The biggest thing enrollment and social media marketers need to spend more time doing 17:01 - Why colleges aren’t utilizing more con...

If you currently have a leadership title, or even if you don’t but you want to lead in other ways, don’t miss Jeremy’s in-depth conversation with well-known Higher Ed administrator, Rick Clark. You’ll hear about: 7:03 - The most important quality for any leader to possess 13:12 - Fostering leadership with rising stars 17:10 - Staff retention issues facing Higher Ed (and what needs to change) 23:14...

In this episode, Bart Caylor joins Jeremy for a conversation on each of those things, as well as time management and the recruitment of first-generation students. You’ll hear about:   5:47 - The importance of experimenting with AI 7:35 - Using AI effectively is all in the prompt 12:31 - Bart’s big prediction for 2024 14:25 - Mission-fit storytelling and marketing 22:50 - Ways to help more first-ge...

In this episode, Jeremy is joined by Jeanne Brett, Professor Emerita of Management & Organizations at Northwestern University, and an expert on the topics of multicultural teams, managing workplace conflict, and negotiation. You’ll hear about: 1:25 - What it means to be part of a multicultural team  10:31 - How leaders can prevent differences from causing conflict  16:45 - The role of trust in neg...

 In this episode, Jeremy has a conversation with one of the most well-known and successful customer experience and marketing experts in the world, Jay Baer. They discuss why time and speed have become critical components of a positive customer experience. Jay also shares his thoughts on the state of content marketing, effective storytelling, personalization, higher ed’s love of email, what he woul...

 In this episode, Jeremy has an in-depth conversation with Andy Murphy of Siena College about their team of student marketing interns, and the impact they have on enrollment strategies. Andy also shares what teaching classes to college students has taught him about communicating with Gen Z, why data is so important, and why their team works hard to create FOMO. Key takeaways include: 1:31 - Commun...

Season two ends with a bonus episode in which Jeremy shares his thoughts on three topics that have come up a ton over the past couple of months as he’s been traveling the country, leading workshops for admissions and enrollment marketing teams - Defining your “why”; The importance of self-evaluation; and Work-Life Balance.  This podcast is brought to you by Element451 — the next-generation AI stud...

In this episode, Jeremy has a conversation with longtime coach and former Athletic Director, Deb-Biche Labbe. They talk through the disconnect that often exists between admissions and athletics on a college campus, and how to fix it. Key takeaways include: 3:40 - Why there’s often a disconnect between admissions and athletics on a college campus 7:40 - The #1 tip to improving communication with an...

What do boulders, big rocks, and pebbles have to do with time management? A lot, actually! In this episode, Jeremy chats with Time Management Coach Anna Dearmon Kornick who offers tips and strategies to help you figure out how to spend your time on what truly matters. Key takeaways include: 7:10 - Two big reasons why so many people struggle with time management 9:15 - Break down your to do list an...

On this episode, Jeremy catches up with Angie Cooksy, AVP for Enrollment Management at Bradley University. Most of their conversation focused on evolving as a leader. Angie also talked about how the admissions profession has changed over the years, and why she has stayed put at one school for her entire higher ed career. Key takeaways include: 3:20 - Fixing “We’ve always done it this way” 13:25 -...

On this episode, Jeremy is joined by Olivia White, Senior Assistant Director of Marketing & Content Strategy for St. Lawrence University. Olivia shares valuable insights and strategies to help higher education marketers understand the value of utilizing current students in their marketing, messaging, and social media campaigns. She also shares some pros and cons of working remotely. Key takeaways...

On this episode, Jeremy speaks with Higher Ed professional and good friend, Brian Switay. They talk through work-life balance in the admissions world and how it changes after you get married and become a parent. They also hit on working with transfer students, handling tough conversations with senior leadership, as well as the interplay between a sales approach and a personal connection approach i...

Today’s episode is an engaging conversation between Jeremy and fellow podcaster Jaime Hunt, who also happens to be the Vice President for University Communications and Chief Marketing Officer at Old Dominion University. Takeaways include: 10:15 - Debating quality vs. quantity, and the #1 most successful marketing tactic 12:00 - How to make a website redesign impactful 22:17 - Different leadership...

In this episode Jeremy talks to Marbue Brown, an accomplished customer experience (CX) executive with a track record of thought leadership and signature business results at some of the most iconic companies on the planet, including Amazon. Marbue founded a firm called The Customer Obsession Advantage, and he unpacks what it means for a company or organization to truly be customer-obsessed. Takeawa...

In this episode Jeremy talks to Rob Cross, author of ‘Beyond Collaboration Overload’ and ‘The Microstress Effect’ about silos, collaboration, stress, and what high performers do differently. Takeaways include: 3:25 - Four things that often create silos on college campuses 9:25 - Dealing with ‘Collaboration Overload’ 12:37 - What the highest performers do differently  23:50 - The ‘Microstress Effec...

This episode is an informative conversation Jeremy had with Carlos Cano around his 13-year career in Higher Ed. They discussed how he started in admissions, what has kept him from leaving the industry, how he deals with anxiety and feeling overwhelmed, career advancement, leadership, having mentors, and so much more! Takeaways from this episode include:  5:40 - Staff turnover and the importance of...