MindSet

🗣️ In this week’s episode of HCD’s MindSet, Kathryn and Michelle chat with social scientist, Kristen Shumaker, about how brains respond to different types of messaging and the types of tools used in communication neuroscience.    ⚒️ With experience in using fMRI and fNIRS, Kristin gives us the lowdown about how to explore neurofeedback while accounting for limitations. If you are interes...

🛑 As the cannabis industry continues to evolve, the conversations surrounding consumer safety and regulations remain critical. On this week’s episode of MindSet, Kathryn and Michelle sat down with both Martha Bajec and Dr. David Nathan to discuss their recent work with both HCD Research and the ASTM D37 Committee regarding cannabinoid safety signs. 🧃 This episode is full of fascinating discussio...

👃 This week’s episode of HCD’s MindSet includes author, TEDx speaker, neuroscientist, and world leading expert on the psychological science of smell- Rachel Herz, PhD. 🕯️This fascinating conversation dives into the value of smell in terms of wellbeing, what an “unscented” product really means, and a few myth-busting moments around olfaction too. #smell #olfaction #neuroscience #fragrance #mentalh...

😊 Happy Friday everyone!  🚩🚩 To keep the momentum going from #NeuroU2022, we have a BONUS episode for HCD’s MindSet! Kathryn and Michelle hopped on the mics for a journal club session to chat about a recent article that was published by IFT. Everything old is new again and the infamous “neuromarketing hype” is back in the mix with the same, old tricks. Listen to Kathryn and Michelle break...

Kathryn and Michelle are back with another episode of HCD’s MindSet with Rex Chng, a recent graduate of the Penn Masters of Behavioral and Decision Science program. In this episode, Rex shares why he joined the program at University of Pennsylvania and the recent work he did with HCD about on-demand delivery services. Inspired by the UberEats Superbowl commercial, this research tried to determine...

This week’s episode of HCD’s MindSet includes a 3-time author, consultant, and speaker- Steve Yastrow. Steve literally “wrote the book” on Brand Harmony, helping companies understand and learn the importance of paying attention continuously to what customers are hearing. Chatting with Kathryn and Michelle about brand harmony, Steve provided a lot of his insight about how valuable it is to bet on y...

What nudges have you noticed in your daily life? Michelle and Kathryn hopped on the mics this week to discuss an article which has recently sparked a lot of debate about the value of “nudges”. The article, and its subsequent reactions, have left our favorite hosts with a lot to say about not just nudging, but the serious issues with publishing in scientific journals as a whole. Listen to Kathryn a...

60 Episodes down for MindSet - how many more to go? In this episode Kathryn and Michelle talk about NeuroUX - what is it, how it came to be, its challenges, and its future. Neuro - meaning nervous system (includes the brain) and UX - meaning user experience. NeuroUX is a tool that allows researchers to attain real-world data on consumers' cognitive processes over time. HCD Research had also comple...

What do Pepsi, Pfizer, and VW all have in common? Each company recently decided to have a logo make-over via the concept of debranding! In this week’s MindSet episode, Kathryn is joined by Allison Gutkowski to discuss what this trend means for companies and consumers, as well as ways that brands can evolve with their consumer while remaining true to themselves. The notion of debranding sparked an...

Do It Yourself is a famous Google search for any household repairs or homemade decorations, but is there such a thing as "DIY Neuro"? In MindSet's latest episode, we are joined by Anna Wexler. She shares her expertise with Kathryn and Michelle as they discuss the hype and horrors of DIY NeuroTech!  Meet our guest!  Anna Wexler is an Assistant Professor in the Dep...

In MindSet Episode #57 Michelle and Kathryn have produced Journal Club #2! The article they focus on is "Sound" Decisions: The Combined Role of Ambient Noise and Cognitive Regulation on the Neurophysiology of Food Cravings from the National Library of Medicine.  Journal Club Article   Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Do...

In MindSet Episode #56 Michelle and Kathryn discuss the New Reefer Madness with HCD's Senior Scientific Consultant, Martha Bajec, PhD. The New Reefer Madness is an important term used to help describe the rebranding of cannabis from a "No No" to a "Wellness or Health Additive." Meet our guest! Dr. Martha Bajec has spent the last decade working as a scientist and leader for some of the world’s larg...

In MindSet Episode #55 Michelle and Kathryn discuss Facial Coding! Facial Coding is when you collect and categorize emotional reactions from facial expressions. If you are interested in knowing more listen to this curious conversation. Facial Coding White Paper  Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us...

Kathryn and Michelle are back on the mic with Episode #54 of MindSet! Today they are discussing Sensory Memes! But... what exactly are they, how do they affect us as the consumer, and what is the future of them in advertising? Listen to the full conversation now! Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on...

First Monday of April - how is the year going by so fast? In this episode Kathryn and Michelle are joined by a very special guest, Nick Thomas. You can look forward to them discussing about the market research industry, publications and more. Meet our guest! Nick Thomas would describe himself in a Twee, which is 280 characters as I'm happily married and the proud father of two boys aged 5 and 9, l...

Episode #52 is rolling out! In today's episode President & CEO of HCD Research, Glenn Kessler joins Kathryn and Michelle to talk about Brand Harmony. What is brand harmony? Why should you care? And why does your company need to know? Listen to the full episode to learn more. Meet our guest! Glenn is the President & CEO of HCD Research, a communications and sensory research company which us...

In this episode, our very own Allison Gutkowski of HCD Research dives into the curious conversation with Michelle and Kathryn about our tool Simplicit! Simplicit is the Self-Assessment Manikin (SAM) + Implicit Testing methodologies combined! Meet our guest! As Director of Global Research for HCD Research, Allison specializes in all thing’s client related, including educational sessions on app...

HCD Research's MindSet has hit a new milestone! 50 Episodes of curious conversations have been out there for you to listen to - what a journey it has been for HCD Research and our two wonderful hosts Michelle and Kathryn. Also, a special shout out to all of our guests as you make this content even better and a huge thank you to all of our valued listeners! In this episode, we have a wonderful gues...

Get ready for a MindSet Episode that rivals the best half time performance. In this weeks special release, listen to Michelle and Kathryn talk with Dr. Mudje Yuksel who has the most interesting career history and the E-Sports industry! Meet our guest! Dr. Mujde Yuksel is an Associate Professor of Marketing and the Director of Graduate Programs in Marketing at Suffolk University in Boston. She is a...

Michelle and Kathryn talk with Falisha Karpati about inclusivity within the work space!    Meet our guest! Falisha Karpati, PhD is an Inclusion Consultant with a background in neuroscience. Falisha’s work focuses on using neuroscience to build inclusive environments in research, academic, and scientific organizations. Her approach to inclusion centers on the interconnectedness of cogniti...

Michelle and Kathryn talk with Bingling Wang who is finishing up her master's with a capstone research project at HCD Research! Bingling is very interested in how shoppers' perceptions are affected by using the tool of augmented reality! Listen in to hear a little more about her background, her capstone project, and this curious conversation. Meet our guest! Bingling is a student at the Master of...

What is the first rule of journal club? Is to watch or listen to Journal Club 😉- Join Kathryn and Michelle as they discuss a fascinating article about facial coding!  Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on LinkedIn HC...

Michelle and Kathryn discuss the venture of HCD into Traditional Implicit Research with a client who specifically wanted it. As you see when doing implicit research for sensory, you really do need to be an expert in sensory. Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms liste...

Michelle and Kathryn talk with Farrah Kharche who was a finished up her masters with a capstone research project at HCD Research and now works as an Associate at Strategy&. Farrah was very intrigued by brand perception and also a timely topic of vaccines! Listen in to hear a little more about her background, her capstone project, and this curious conversation. Meet our guest! During her underg...

This week, Michelle talks with Michael Murphy who was a recent intern at HCD Research. They discuss a little about him and his personal experiences while also diving into the methodologies he learned under Michelle's mentorship. You could call him a master of behavior and decision sciences! Meet our guest! After completing coursework in microeconomics and behavioral economics in the second half of...