MindSet

🎙 🪢 #MindSetMonday is throwing back to Episode #4 where Kathryn and Michelle discuss the value in remote consumer research and how it can be optimized to glean valuable insights! Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below. Kathryn on LinkedIn Michelle on Link...

This week on HCD’s MindSet, Kathryn and Michelle had on the wonderful and accomplished Arthur Kover Ph. D. He shed light on both his academic and industry experiences as a sociologist and a marketing and advertising researcher.  The value of sociology is interwoven throughout the conversation, as these three chat about how creatives can transform an individual’s perspective on a topic to expl...

🎙 🪢 Ever heard of Mood Mapping? In this featured flashback episode, Kathryn and Michelle dive into what a Mood Map is, and how it can be best utilized in market research today. Want to learn more? Download HCD's Mood Mapping White Paper Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media pl...

HCD MindSet had an insightful conversation with Pedro Almedia Ph. D. to discuss how the world of "neuromarketing" needs to be cautious about both the words that are thrown around and the claims that are made. Pedro, Kathryn, and Michelle break down major issues within the industry (including the misunderstanding between biometrics vs psychophysiology) and provide some potential solutions for how t...

🎙 🪢 #MindSetMonday is throwing back to Episode #2 where Kathryn and Michelle cover one of the most valuable tools for analyzing emotion- the Self Assessment Manikin (SAM). This is one of our most popular episodes, and once you listen, you will know why. Want to learn more? Download HCD's SAM White Paper Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of lis...

🛑 On this week’s episode of MindSet, Kathryn and Michelle sat down with Tian Yu PhD to figure out what the heck is going on in the metaverse. This episode is full of fascinating discussions around the future of the internet, concerns around privacy, and why certain industries are reluctant to adopt Web 3.0.    #metaverse #Web3.0 #crypto Meet our guest! Dr. Tian Yu obtained her Ph. D. in...

🎙 🪢 #MindSetMonday has a big throw 🔙 to the FIRST ever episode of HCD's MindSet!   Kathryn and Michelle discussed Implicit Association Testing- what it is, how it works, and some use cases to really bring this tool to life! Want to learn more? Download HCD Implicit Testing White Paper Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't...

❤️‍🔥 This week’s episode of HCD’s MindSet explores the ins-and-outs of one of the most popular buzzwords- artificial intelligence (AI). Kathryn and Michelle were joined by Tian Yu, PhD who answers the burning questions around exactly what AI is, some of its misconceptions and best practices, as well as the importance of having a diverse dataset.     #AI #datascience #algorithms Mee...

🎙 🪢 #MindSetMonday is throwing back to Episode #12 where Kathryn and Michelle talk all about MaxImplicit! MaxImplicit is a combination of using both traditional (MaxDiff Scaling) and psychological (implicit testing) approaches.  Want to learn more? Download HCD's MaxImplicit White Paper  Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening...

☑️ Were you ever curious about how industry standards are made? Do you want to be involved in making decisions about what is deemed acceptable for consumer use? Jimmy Farrell and Martha Bajec give us an inside scoop about what it means to work with ASTM International - the “standards organization that develops and publishes voluntary consensus technical standards for a wide range of materials, pro...

🎙 🪢 #MindSetMonday is throwing back to Episode #15 where Kathryn and Michelle discussed one of the coolest tools in consumer research- Eye Tracking! Do you have to see it to believe it? Then you may want to consider using eye tracking for your consumer research! Want to learn more? Download HCD's Eye Tracking White Paper Be sure to give us 5 Star rating, leave a review, or subscribe to your prefe...

❇️ Consumer safety is a big topic in the cannabis industry right now, and to help us navigate the role of regulations, Kathryn and Michelle were joined by David Vaillencourt. He shared some interesting insights into the world of standards and regulations and how the wellness industry- specifically cannabis- is unique in its rise in company interest. David also shared his experiences with ASTM and...

🎙 📊 Here is the final episode of Season 1 for a #MindSetMonday  throw 🔙! In Episode 20, Michelle and Kathryn chat with the Director of Analytics, Amanda Golod, about the importance of Data Visualization, some insight into basic visuals everyone should know, and how these graphs or charts can make or break the story of research. Be sure to give us 5 Star rating, leave a review, or subscribe...

❇️ Michael E Smith PhD joined HCD's MindSet to share his journey in both academia and industry studying the brain, business, and consumers. Kathryn and Michelle chat with Michael about the evolution of the neuromarketing field, the intention-action gap in the shopping experience, and if brands can make authentic changes to their approach to sustainability. #memory #consumerneuroscience #sustainabi...

🎙 🥇 #MindSetMonday is bringing 🔙 some episodes from the vault! Today, we are sharing Episode #17, which was all about the Gold Standard of Biometrics. If you are not familiar with using tools like heart rate or skin conductance, this is a great episode to listen to for a quick lesson! Want to learn more? Download HCD's The World of “Biometrics” and Where Psycho-Physiology Fits in It White Paper...

🍔🐟 Impossible Whopper, plant-based options, and farmed fishing are all discussed during this fascinating episode of HCD’s MindSet podcast! Alissa Nolden sheds light on how what we eat impacts our global environment by explaining the nuances and barriers involved in adopting plant-based diets.    ♻️ Discussing what drives eating behaviors and consumer motivation, along with brainstormin...

🎙 🪢 #MindSetMonday is throwing back to Episode #16 where Kathryn and Michelle talk all about conjoint analysis! Conjoint analysis uses consumer preferences to determine the value of features through trade-offs. Interested in learning more about how it works? This is the episode for you! Want to learn more? Download HCD's Conjoint White Paper Be sure to give us 5 Star rating, leave a review, or su...

🧭 In this week’s episode of MindSet, Kathryn and Michelle are joined once again by Linnea Gandhi to explain the amazing work she is doing in Penn’s Computational Social Science Lab. During this conversation, we learn what nudge cartography is, some of the hiccups along the way, and a great discussion as to why these efforts are trying to be the Google Maps of research. #nudge #maps #socialscience...

💓 Because Kathryn and Michelle love the HCD MindSet listeners so much, we thought it would be fun to have a special Valentine's Day episode with Francisco Barbosa Escobar! Francisco is an interdisciplinary thinker with a lot of amazing research focusing on consumer behavior, haptics, and temperature-based crossmodal associations. Once you listen to this conversation, we are sure you will have a n...

🔬HCD’s MindSet was joined this week by the incredible Linnea Gandhi from the University of Pennsylvania. Linnea chat with Kathryn and Michelle about her experiences in both industry and academia that lead her to pursue a PhD in behavioral science. We also discuss the challenges and tradeoffs in “marketing your research,” along with some useful advice for researchers on sorting their way through t...

🎙 🪢 #MindSetMonday is throwing back to Episode #14 where Kathryn and Michelle talk all about habits and habit loops! The crazy part? You may have a habit loop around listening to HCD's MindSet episodes! To learn about the cues, routines, and rewards that make up your life, be sure to listen to this episode! Want to learn more? Download HCD's Habit Loop White Paper Be sure to give us 5 Star rating...

❇️  So what happens when you throw together a bunch of researchers? A laughter-filled conversation about research, duh! HCD’s MindSet was so lucky to have both Rachel Herz, PhD and Martha Bajec, PhD join Kathryn and Michelle for a journal club discussion about their recent publication titled, “Your Money or Your Sense of Smell? A Comparative Analysis of the Sensory and Psychological Value of...

🎊 For our first episode of 2023, HCD MindSet welcomes Jose Rodriguez! Jose is a seasoned consultant with experience in both brand marketing and flavor and fragrance. In this episode, Jose chats with Kathryn and Michelle about the role of fragrance houses in the industry, what exactly a “hedonics” is, and suggestions for improving consumer research in flavor and fragrance.    #fragrance...

🎁 Here is a holiday treat for our MindSet listeners- a Journal Club WITH the researcher! 🎶 HCD’s MindSet lucked out to have drummer, dad, and neuroscientist Daniel Cameron join Kathryn and Michelle to discuss one of his recent publications exploring how music influences the body. In this episode, we dive into the research paper, “Undetectable very-low frequency sound increases dancing at a live...

🏏🎡 Kathryn and Michelle are back at it with an episode discussing common (and concerning) neuro-myths that have recently re-emerged. From buy-buttons to mind-control, Michelle and Kathryn dive into sensationalized claims that are often taken from neuroscience or behavioral science to make a flashy title. In this episode, they talk about the advancements in technology and tools to better explore...