Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

TIMESTAMPS 00:00 – How LeadSnap started 03:38 – Trajectory of LeadSnap 07:03 – What LeadSnap is looking for currently 08:43 – Experts to help with growth 11:02 – Finding the mentor that is the right fit 15:41 – Before and after having a mentor 18:18 – Coaches that are worth it 20:24 – Defining deliverables 23:48 – How to find feedback from mentors 25:30 – Successfully implementing a coaching servi...

TIMESTAMPS 06:33 - Why video is the channel to focus on now 08:30 - How to plan video content 10:40 - Where and how to use your video in your marketing strategy 16:10 - How video content helps InEvent 22:30 - Who should be the face of the video 24:30 - How to optimize your videos GUEST BACKGROUND  Pedro Góes is the CEO of InEvent, a Y Combinator venture-backed company providing an event, marketing...

TIMESTAMPS  01:27 - People, process, and performance 06:42 - Keeping your team focused 12:00 - Communicating with your team 16:00 - Aligning the business in terms of product, sales, customer, and marketing 21:20 - Team Meetings 23:00 - Steps on focusing and aligning your team 33:04 - Why is it important to be aligned at the leadership level 38:50 - Hiring the right people GUEST BACKGROUND  Pius Ch...

Sign up for the newsletter at forwardlaunchyoursaas.com Hello and welcome to Forward Launch Your SaaS, the show where we interview B2B SaaS founders and marketing executives about their campaigns and the biggest pieces of wisdom they have to share with other founders and marketers. I'm excited to announce some upcoming changes to the show that I believe will make it even more valuable to our...

TIMESTAMPS 03:00 - Why Kate’s Dad told her that she couldn’t work for other people anymore 08:56 - The Art Of The Start by Guy Kawasaki 11:20 - Her first angel investors 12:50 - Walmart project that helps them to reach 130% ROI 15:30 - The power of voice and copy 18:00 - How Lately can help you get more out of your content 24:00 - The mindset that helps them get 240% in monthly revenue 28:40 - Fin...

TIMESTAMPS (04:15) Instantaneous lead alert and lead responses (09:58) Lead cost and cost of acquisition (14:38) Have a script of ideas rather than a script of words (18:48) Knowing more about your customers  (20:54) Creating ads that hook people (24:50) Competitors’ lead magnet systems (27:00) Customizing the language depending on the industry  (28:47) Why less is more (32:00) Implementing the sy...

TIMESTAMPS (03:36) The 1-hour Rule (08:01) The Scale-up modes in startups (10:00) Implementing the 1-hour rule (14:55) Having a better perspective with everyone’s ideas (16:00) What you are excited about versus what the users might want (20:19) Launch fast and learn quickly (25:25) Have an action-oriented mindset (27:00) Put yourself in your buyer’s shoes GUEST BACKGROUND Nitesh Banta believes tec...

TIMESTAMPS 03:57 - Thinking of marketing channels “Stock Portfolio” 07:10 - Validation process 14:53 - Crafting your marketing team 23:51 - Short and long-term bets in marketing 25:39 - The thing that most marketers fail to do GUEST BACKGROUND Emil Kristensen is currently the CMO of Drip - a marketing automation platform for eCommerce. Previously he was the founder and CMO of Sleeknote. He also ho...

GUEST BACKGROUND Clay Kramer runs SEORadar; a SaaS company focused on helping marketers and SEO managers to have visibility over their website's changes that impact organic traffic. He has over 10 years of experience as a product manager, where he delivered results and more than doubled engagement and monetization. MAIN INSIGHT Understanding your customer and broadcasting it to your team can...

TIMESTAMPS 02:40 - Data makes content more exciting 13:16 - Breaking down data into content and actionable tasks 17:50 - The hardest part of creating content based on data 24:00 - Why the product and marketing team should work together, and what opportunity is being missed 26:30 - Data is not interesting to everyone 29:30 - How Platypus never runs out of data 34:00 - Brainstorming content GUEST BA...

TIMESTAMPS 00:57 - The most difficult science and how he got into marketing 08:18 - Evaluate works from a customer perspective 12:24 - Achieving an integrated marketing strategy 18:00 - How to get enough data efficiently 19:58 - How to make sure your teams are working in the same direction 25:38 - Using leading and lagging indicators in goal setting 27:44 - Understanding factors that can affect yo...

TIMESTAMPS 02:00 - Insights on growing the company 06:02 - Getting direct feedback from prospective customers 06:52 - Dealing with different marketing design ideas 11:00 - How to make marketing design work 12:14 - Minimum work needed to get you to your customers 16:01 - What companies should be doing before creating different platforms 16:38 - What assets to test and not to test GUEST BACKGROUND S...

TIMESTAMPS 03:21 - Knowing what marketing campaign works 12:09 - Setting up your ideal customer profile 14:11 - Steps to implement a marketing campaign 18:49 - Tips to have a successful marketing campaign 20:45 - Collecting everyone’s point-of-view and aligning everyone on one vision 23:51 - How to get the best insights GUEST BACKGROUND Nadia is passionate about connecting businesses with their id...

TIMESTAMPS 03:10 - What is a “K Factor”, and why it gives Contractbook exponential growth 08:29 - Why Contractbook charge based on the automation they provide 09:20 - How Contractbook demonstrates value to their users 11:37 - Build trust and expose your user to the power of your platform 13:53 - How Covid helped their market and user to mature 16:30 - Finding different angles to invite more custom...

TIMESTAMPS 00:00 - Introduction 00:42 - How the company started 02:05 - Truth discovered is more powerful than truth revealed 04:02 - Earned Insight into being an SEO Expert 09:00 - Concept of Art of War in marketing campaign 13:40 - SEOs are different from writers 16:00 - How SEO can scale up traffic to your website 19:30 - Implementing Organic Content Strategy successfully 28:28 - Conversion rat...

TIMESTAMPS 00:52 - Introduction of how he entered the start-up world 02:35 - How Photon Commerce Started 04:05 - Where is Language Monetizable? 10:38 - Difference between marketing and sales 12:09 - How do you find your market? 18:15 - Success in finding the right people/customers 19:37 - How do you know when to adapt your messaging based on the feedback you are getting GUEST BACKGROUND Michael Yo...

TIMESTAMPS 00:30 - How creativity and curiosity about human behaviours make Kathryn love marketing 01:10 - Why there is no silver bullet in marketing 04:35 - Kathryn's experience and why you need to be brave in testing data 07:15 - Why everyone is a marketer 10:35 - The power of story for marketers 14:25 - The moment when you can say “job done” as a marketer 20:50 - The groundwork before doin...

TIMESTAMPS 03:01 - Why you should focus on one single growth channel 14:59 - How to choose a marketing channel as a bootstrapped startup 17:33 - Journey of a bootstrapped company from 0 to 4000 customers 22:34 - Understanding Google and SEO 33:53 - How to create a product for link building GUEST BACKGROUND Kalo is the co-founder of Encharge.io - a marketing automation platform. Encharge launched i...

MORE FROM MAZE Maze helps you create truly customer-centric products by empowering your entire product team to collect actionable insights anytime, anywhere. Learn more at maze.co GUEST BACKGROUND Bozena is the VP of Marketing at Maze and previously led Product Marketing at Typeform and TravelPerk. She enjoys the ups and downs of working at a high-growth startup — from building strategy and collab...

MORE FROM OTTER Otter empowers your team with real-time, accurate notes that are stored in one central, secure, and searchable place so you can be more engaged, collaborative, and productive. Learn more at otter.ai Reach out to Chang at linkedin.com/in/ccchangchen/ GUEST BACKGROUND Chang built and led the team at Otter.ai for both B2C and B2B growth & marketing. She scaled the ARR from tens of...

MORE FROM FONS Fons help small businesses grow by streamlining scheduling and billing, putting your administrative tasks on autopilot. Learn more at fons.com Connect with Eric at linkedin.com/in/eric-branner-6a113b13 MAIN INSIGHT Building a community is a grind when you’re just starting out, but if you continue to provide value, your customers will be your best salespeople. GUEST BACKGROUND Eric B...

Want summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter MORE FROM ROWS Rows is the first true spreadsheet with built-in integrations and a slick sharing experience. Learn more at Rows.com Reach out to Henrique at twitter.com/henrm_cruz GUEST BACKGROUND Henrique is the Head of Growth at Rows, the spreadsheet with superpowers. Henrique loves to read books, and he s...

Want summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter GUEST BIO Lucas James is the founder and CEO of the digital marketing agency Twiz.io. After rapidly scaling his agency beyond 7 figures, he converted it into a SaaS product. He also recently founded AgencyGo, a platform that helps agency owners connect and form partnerships to grow their businesses. Give fee...

Want summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter MORE FROM MARCH HEALTH www.march.health GUEST BIO Mark Amouzgar is CEO and Founder of March Health. After seeing his wife suffer from a severe level of menstrual pain every month, Mark started March Health with the aim to help women with the process of managing menstrual pain. With an app and a wearable devi...

Want summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter MORE FROM PROCESS STREET Process Street is a simple, free and powerful way to manage your team’s recurring checklists and procedures. Learn more at process.st Reach out to Vinay at twitter.com/vinayp10 GUEST BACKGROUND Vinay Patankar is the CEO of Process Street. Manage employee onboarding, workflow automati...