Keirra Woodard
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good. The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Proposify, Airmeet, Bonjoro, and many others. The show is hosted by Keirra Woodard, a seasoned podcast marke...
Author
Keirra Woodard
Category
Podcast website
Latest episode
Sep 29, 2025
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Episodes
Unleashing the Power of Partnership Marketing -- Renee Bigelow, Consultant and Fractional CMO 31.03.2023 29:26
Disclaimer: The following post was created using AI which used an interview transcript as a source. In today's fast-paced and competitive business environment, companies are always looking for innovative ways to expand their reach and generate more leads. One such method gaining momentum is partnership marketing. To better understand this powerful tool, we recently had an insightful conversat...
How to Run Experiments and Track High-Level Impact -- Reditus founder, Joran Hofman 23.03.2023 27:02
GUEST BIO Joran Hofman started his career in SaaS sales before moving into customer success. He became the Head of Customer Success at Leadfeeder, managing a team of 25 people. As an affiliate of around 80 SaaS tools, he noticed many issues with the current tools, hence he started his own affiliate management tool for B2B SaaS companies, Reditus. MAIN INSIGHT Run experiments and track high-level...
The Power of Cross-Collaboration Between Sales and Marketing -- Tara Pawlak, Head of Marketing at GetAccept 17.03.2023 23:51
GUEST BIO Tara is the Head of Marketing at GetAccept, and previously was the Director of Demand Generation & Customer Marketing, Community Brands At Community Brands, Tara was part of the management team propelling the business from 10M ARR to 32M ARR and built up their marketing department from 2 to 33 people during that time. MAIN INSIGHT The key to success in marketing is to prioritize col...
How to Create Micro Tools to Engage Your Audience -- BlockSurvey Co-founder, Wilson Bright 16.03.2023 31:45
GUEST BIO Wilson Bright is the co-founder of BlockSurvey, and he has been building Web 3 projects for the last 3 years. BlockSurvey is one of the fastest-growing data collection platforms in the privacy ecosystem today, with over 10,000 registrations from individuals and organizations. Wilson is responsible for the product, growth, and marketing strategy of BlockSurvey. MAIN INSIGHT Use SEO to gro...
How to Find Product-Market-Fit by Conducting User Interviews -- Gregor Maric, CEO of Parallel Office 15.03.2023 31:22
GUEST BIO Gregor is the CEO of Parallel Office, an International metaverse startup that combines AI, Blockchain, and VR to create a virtual office that is more immersive, productive, and inclusive. He is a mentor for New Chip and Impact hub, coaching web3 companies on go-to-market, equity fundraising, token sale, value proposition, and growth hacking. Gregor has mentored over 200,000 people on Yo...
How to Improve your Business and Leadership Skills with the Power of Authenticity -- Jeremy Redman, Founder/CEO of TaskMagic 14.03.2023 31:35
GUEST BIO From a trailer park to Sunset Blvd, Jeremy has founded three six-figure and one seven-figure no-code SaaS companies from nothing. While raising seven figures in venture capital for his latest venture, TaskMagic, an easy-to-use automation software, he has grown its revenue by 60% month-over-month, hitting $1 million. Jeremy is also a contributing author for Entrepreneur Magazine and share...
How to Build a Customer-Centric Culture -- Book Like a Boss Founder, Nachum Kligman 08.03.2023 25:10
GUEST BIO Nachum Kligman has over 25 years of experience in pioneering business ideas, developing patented technology, and working in video commerce and interoperable messaging. He is currently focused on Book like a Boss, an all-inclusive platform with over 60,000 users that supports entrepreneurs in over 100 countries. Kligman resides in Bet Shemesh, Israel with his wife and nine children. MAIN...
How to Think Outside the Box and Stand Out in Event Marketing -- PowerHub Founder/CEO, Etienne Lecompte 06.03.2023 32:23
GUEST BIO Etienne Lecompte is the Founder and CEO at PowerHub. He's also an angel investor and the host of the Renewables:Unscripted Podcast. He helped build PowerHub from his spare bedroom into a respected software company in renewables, leading to the acquisition of the company in 2019. MAIN INSIGHT Don't ask for forgiveness, ask for permission. Think outside the box when promoting you...
How to create engaging content that sounds authentic -- TrackMage Founder, Irina Poddubnaia 03.03.2023 28:26
GUEST BIO Irina Poddubnaia is the founder of TrackMage, a SAAS company that simplifies the work of eCommerce business owners by automating the order tracking process. Prior to founding TrackMage, Irina ran a fulfillment center in China for 2.5 years without speaking Chinese. She launched TrackMage entirely remotely without external funding and has successfully run it to this day. MAIN INSIGHT Foc...
How to Identify Your Best Customers -- Duda Co-founder/CEO, Itai Sadan 01.03.2023 32:56
GUEST BIO Itai Sadan is the Co-Founder and CEO of Duda, the leading web design platform for web professionals, agencies, and SaaS platforms that serve SMBs. With more than $100 million in funding, Duda has over 18,000 customers worldwide and hosts over a million active websites. Itai has been featured in several publications, including Forbes, TechCrunch, and Entrepreneur, and is a regular speaker...
The Importance of Industry Insights & User Feedback -- Collabwriting Founder/CEO, Sandra Iđoški 28.02.2023 22:18
GUEST BIO Sandra Iđoški is the CEO of Collabwriting, a startup whose main purpose is to help content marketers and creators create better content. We do this by simplifying two key things - research and teamwork around it. Sandra previously worked as a CCO at Teodesk, an innovative IT company that aims to resolve business inefficiency within the Telco industry. Their content marketing strategy at...
Studying User Engagement: The Key to Long-Term Success for Early-Stage Startups -- Badger Maps Founder/CEO, Steve Benson 28.02.2023 29:04
GUEST BIO Steve Benson is CEO and founder of Badger Maps, the #1 App in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009. MAIN INSIGHT Focus your time and energy on revenue from the beginning. Sell the product you th...
How to Streamline Data Capture for Better Sales Reporting -- Auditoria VP of Marketing, Nick Ezzo 27.02.2023 30:48
GUEST BIO Nick Ezzo is the head of corporate marketing and demand generation at Auditoria, with over 20 years of experience in technology marketing. Prior to joining Auditoria, he provided digital marketing and demand generation leadership at Sage Intacct, Host Analytics, and Equilar. Nick has also held marketing, business development, and consulting roles at companies such as Aspect, Home Box Off...
How to Find and Hire Top Talent -- Webzoly and Testlify Co-founder/CEO Pratik Thakker 20.02.2023 27:32
GUEST BIO Pratik Thakker is an Indian-born digital and tech entrepreneur based in Israel. He is known as Israel’s tech ambassador to India and has a strong social media presence with over 180K followers and 200+ million views. Pratik is the Founder and CEO of Webzoly, a company that helps global businesses hire remote talent. Additionally, he is a co-founder and COO at Testlify, a talent assessmen...
How to craft the perfect pitch that differentiates your brand -- SplitSpot Co-founder Ernesto Gaxha 17.02.2023 23:56
GUEST BIO Ernesto Gaxha is a co-founder of SplitSpot, an innovative rental platform that has served thousands of residents in several cities in the US. He is a Harvard/MIT grad who started his career as an institutional investor before entering the world of startups. MAIN INSIGHT Craft an initial pitch that differentiates your brand within the first 60 seconds of speaking to a prospective customer...
How to leverage customer feedback to build the right product - Adam Tank, CCO at Transcend 15.02.2023 43:58
GUEST BIO Adam Tank is a seasoned professional with over 10 years of experience in the water industry, specializing in innovation, software, and business development. In his current role as Chief Customer Officer at Transcend, Adam is responsible for the success of the clients and marketing initiatives related to the Transcend Design Generator and automation of preliminary engineering activities....
How to Engineer Viral B2B Product Growth -- Serenity CEO Katherine Wells 13.02.2023 33:34
GUEST BIO Katherine Wells is the CEO and founder of Serenity, a network that allows aging service providers, older adults and their loved ones to care together. She created the company out of her direct experience of silos in senior care. Katherine's own experience of caring for her aging parents, who were not expecting to need care, inspired her to launch Serenity, which gives providers an e...
Unifying Your Brand Identity -- Pixel True CEO Graham Sawrey 11.02.2023 32:09
GUEST BIO Graham Sawrey is the CEO of Pixel True, a design agency that works with SaaS companies. Graham has a background in managing companies in various industries such as content marketing, affiliate marketing, design, animation, copywriting, and Web3 software. He got into building businesses because of his interest in the online marketplace and the attractive multiples for investing in online...
How to Create Authenticity in Personal Branding -- ShopX Chief Growth Officer Eric McHugh 10.02.2023 30:09
GUEST BIO Eric McHugh is the Chief Growth Officer and co-founder of ShopX, a Web3 eCommerce platform that utilizes ENFTs to create a new revenue channel for eCommerce brands without diluting their brand value. Eric previously worked at Snap as a bankruptcy consultant and helped found a social commerce platform. He was drawn to the world of cryptocurrency and entrepreneurship, which led him to the...
Bridging the Gap between Marketing and Customer Experience in B2B SaaS -- Enovis Founder & CEO Franck Juvin-Acker 03.02.2023 29:51
GUEST BIO Franck Juvin-Acker is an expert in enhancing sensory experiences for brands to create a deeper connection with consumers. With a background in the sports and tech industries, having worked for renowned companies such as Salomon, Nixon, and Adidas, as well as collaborating with Star Wars and Google, Franck has a wealth of experience in creating innovative solutions. Currently, Franck head...
How to see big results quickly from marketing campaigns by using quick tests -- GoReminders Founder/CEO, Jonathan Zacks 02.02.2023 21:03
GUEST BIO Jonathan Zacks is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders, which increases business revenue and cuts wasted staff time with automated appointment reminders and online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small businesses with automation and communication....
How to present your product so customers care -- Michael Sheeley, Founder of Nurse 1-1 31.01.2023 28:17
GUEST BIO Michael’s mission to connect health-concerned consumers to nurses in their own communities is based on personal experience he and his wife had when their daughter was born with a congenital heart defect. “Texting with our friend Kim, who happened to be a pediatric nurse practitioner, helped us get through the scary and confusing healthcare system. I want everyone to have access to these...
How to conduct valuable user feedback interviews -- Ben Dooley, Founder/CEO of Untabit 26.01.2023 24:15
GUEST BIO Ben Dooley is the founder of Untabit, a cutting-edge content creation platform that automates the research process for marketers and sales teams. With over a decade of experience in the industry, Ben has a proven track record of success, having sold over $100 million worth of software throughout his career. He is deeply passionate about bridging the gap between sales and marketing, and...
How to Leverage Partnerships with Industry Associations -- Ram Sudireddy, Founder of Bento 23.01.2023 29:10
GUEST BIO Ram is a serial entrepreneur and expert in technology, marketing and sales with nearly 30 years of experience. He founded Bento to revolutionize the dental insurance system and provide affordable oral care for all Americans. He has also successfully built and sold multiple startups, including Cimaron, CHiL Semiconductor, and Sanovi. Ram has held senior positions at companies such as AMCC...
How to Create a Customer-Intent-Focused Content Strategy -- Charles Brecque, Founder and CEO of Legislate 19.01.2023 23:13
GUEST BIO Charles Brecque is the founder and CEO of Legislate, a legal tech company that makes it easy for non-lawyers to create and manage lawyer-approved contracts. The company has focused heavily on simplifying legalese and helping businesses create robust contracts without a legal budget. Recently, Legislate crossed 100 paying customers and is growing rapidly thanks to SEO. MAIN INSIGHT Share...
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