Jordan Scheltgen
Mind Your Marketing
Practical tips to help you grow your business with social media. Join 13 year social media professional, Jordan Scheltgen, as he teaches you how to turn your social media into a reliable growth channel for your business.
Author
Jordan Scheltgen
Category
Podcast website
Latest episode
Apr 16, 2026
Where to listen?
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Episodes
MYM #23 - Winning Customers By Focusing on the Little Things With Century 21 CMO, Cara Whitley 13.08.2020 21:56
In this episode, we sit down with Cara Whitley who is the CMO at C21. We talk about how the little things can drastically shape a customer's experience with your brand. Show notes: https://www.cavesocial.com/cara-whitleyJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://m...
MYM #22 - Blending Social Media and Investing with Public.com's Katie Perry 12.08.2020 20:07
In this episode, we sit with Public.com's VP of Marketing, Katie Perry. Learn how they continue to grow their platform, by building a vibrant community of investors. Show notes: https://www.cavesocial.com/katie-perryJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindy...
MYM #21 - Instilling a Growth Mindset In Your Team with Roofstock CMO, Suresh Srinivasan 12.08.2020 22:26
In this episode, we sit down with Roofstock CMO, Suresh Srinivasan, to discuss what it takes to instill a growth mindset in a team. Show notes: https://www.cavesocial.com/sureshJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire...
MYM #20 - Building Businesses with Shark Tank Winner Tony Lam 06.08.2020 29:33
In this episode, we sit with serial entrepreneur Tony Lam. He runs several successful Wingstop franchises, has struck a deal on Shark Tank, and is now building his new company Omni Bev, which produces Vietnamese Cold Brew Coffee. Show notes: https://www.cavesocial.com/tony-lamJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly ac...
MYM #19 - Building a Better Sales Process By Listening First with Alex Alioto 06.08.2020 25:38
In this episode, we sit with Whimstay Co-Founder and Head of Sales, Alex Alioto to discuss how to build a sales organization from scratch. Show notes: https://www.cavesocial.com/alex-aliotoJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/su...
MYM #18 - Learning from Three-Time CEO, Yuval Boger 04.08.2020 17:36
In this episode, we sit with Yuval Boger to discuss growth strategies he's learned from running three separate companies. Shownotes: https://www.cavesocial.com/yuval-bogerJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our ag...
MYM #17 - Creating a Low-Drama, High-Output Team with RebelMouse Founder, Andrea Breanna 03.08.2020 25:05
Learn how Andrea Breanna went from being CTO of Huffington Post to creating her own company, RebelMouse. We dive into her journey, and what she's learned so far while growing her company. Shownotes: https://www.cavesocial.com/andrea-breannaJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our N...
MYM #16 - How Plant-Based Brands Can Grow with Jordan James Rogers 28.07.2020 26:46
In this episode, we sit with Jordan James Rogers who is an expert on all things plant-based food branding, distribution, and funding. Show notes: https://www.cavesocial.com/jordan-rogersJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subsc...
MYM #15 - Growing GOATdate From an Idea to Reality With Founder Heather Hopkins 24.07.2020 19:36
Learn how Heather Hopkins built the app, GOATdate from an idea into a reality. Shownotes: https://www.cavesocial.com/heather-hopkinsJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our...
MYM #14 - Becoming a Travel Expert, and Turning It Into a Business with Lisa Niver 20.07.2020 19:11
Learn how Lisa Niver took her passion for travel and turned it into a business. Shownotes: https://www.cavesocial.com/lisa-niverJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Soc...
MYM #13 - Building Beauty Brands with Simon Geraghty 16.07.2020 27:59
In this episode, we sit down with Simon Geraghty, CMO at Kate Sommerville Skincare to talk about how he's helped build beauty brands. Shownotes: https://www.cavesocial.com/simon-geraghtyJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subsc...
MYM #12 - The Journey Is the Reward with Johnas Street 14.07.2020 20:52
We sit down with Johnas Street in this episode to discuss his journey from signing a record deal at 15-years-old to playing college basketball to moving to the Bay Area to pursue a career in marketing and technology. Shownotes: https://www.cavesocial.com/johnas-streetJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable...
MYM #11 - From Farmers' Markets to Whole Foods: How a Mother and Son Duo Built AshaPops 07.07.2020 17:47
Learn how Asha and Jai Farswani took their snackfood from farmers' markets in LA to now being in Whole Foods, Equinox, and more. Shownotes: https://www.cavesocial.com/ashapopsJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire ou...
MYM #10 - Building Your Local SEO with Nicholas Verdugo 06.07.2020 23:00
In this episode, we talk about all things local SEO with Nicolas Verdugo. Shownotes: https://www.cavesocial.com/nicholas-verdugoJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Soc...
MYM #09 - How Hotel Marketing is Changing with Rich Tuckwell-Skuda 05.07.2020 29:20
In this episode, we sit with Rich Tuckwell-Skuda, an experienced hotelier to discuss how marketing has changed in the hospitality industry with COVID-19. Shownotes: https://www.cavesocial.com/rich-tuckwell-skudaJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourma...
MYM #08 - Positioning Yourself as an Authority in Your Industry with Matthew Trifiro 01.07.2020 36:35
In this episode, we discuss what edge computing is, and how it will affect consumers moving forward. We also dive into how you can position your company as the authority within an industry by creating useful content. Shownotes: https://www.cavesocial.com/matt-trifiroJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable s...
MYM #07 - Rethinking the Brand Playbook with Karen Budell from SurveyMonkey 26.06.2020 27:24
In this episode, we sit with Karen Budell, VP of Brand Marketing at SurveyMonkey to discuss how she and her team are growing the company's brand throughout COVID-19. Shownotes: www.cavesocial.com/karen-budellJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarke...
MYM #06 - Growing the Mobile App ROOM8 with Alexis Valerio 18.06.2020 24:09
In this episode of the podcast, we sit with Alexis Valerio, the founder of Room8, an app that helps people find new roommates and places to live. Shownotes: https://cavesocial.com/alexis-valerioJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.c...
MYM #05 - Moving from a Tech Career to Starting Your Own Business with Spencer Hilligross 16.06.2020 35:58
676322We sit down with Spencer Hilligoss of Madison Investing to talk about his transition from a career in technology to running his own business. Shownotes: https://www.cavesocial.com/spencer-hilligossJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing....
MYM #04 - What Music Teaches You About Marketing with CMO/Musician Reid Genauer 12.06.2020 42:31
What can you learn about marketing by touring 48 states and opening up for bands like The Grateful Dead and The Who? The short answer: a lot. In this episode, we sit down with musician/CMO Reid Genauer to talk about his journey through music and business. Show notes: https://cavesocial.com/reid-genauer/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/j...
MYM #03 - Pivoting B2B Marketing Efforts During COVID-19 with David Atlas 09.06.2020 34:11
David has over 25 years of marketing experience and has led several organizations in executive roles. In this episode, learn how David led his team through a massive pivot in their B2B marketing at Zignal Labs in this podcast. Show notes: https://cavesocial.com/david-atlasJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly action...
MYM #02 - Building a Growth Mindset with Stefan Heinrich Henriquez, CMO at Cameo 31.05.2020 33:17
In this episode, we sit with Stefan Heinrich Henriquez, CMO at Cameo. Before joining Cameo, Stefan was the Global Head of Marketing for TikTok, and a product marketer at Google and YouTube. Show notes: https://www.cavesocial.com/mym-02-building-a-growth-mindset-with-stefan-heinrich-henriquez-cmo-at-cameoJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/...
MYM #01 - Understanding the Relationship Between Product and Marketing with Caroline Tien-Spalding 27.05.2020 39:35
In this episode, we discuss the relationship between product and marketing with Aptology CMO, Caroline Tien-Spalding. Learn more at: https://www.cavesocial.com/the-relationship-between-product-and-marketing-with-aptology-cmo-caroline-tien-spaldingJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice o...
Brand Story: Versace 28.10.2019 5:21
shownotes: https://www.cavesocial.com/versaceJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
Brand Story: Tim Hortons 09.10.2019 5:43
See more at: https://www.cavesocial.com/timhortonsJordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltgenGet weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribeHire our agency: https://www.cavesocial.comGet our Social System 1.0: https://jordan.bz/social-system
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