Mind the Model: The Modern Marketer's Guide to AI

Roger Dunn on AI, Agentic Commerce, and the Future of Retail Media Retail media expert Roger Dunn joins hosts Nathan Guerra and Emmalee Crellin to discuss the evolving landscape of AI and retail. With more than two decades of experience, Dunn is a leader in the field and an IAB Retail Media Council member who authors the AI Commerce Brief on LinkedIn. Four Futures for AI Shopping: Drawing on a BCG...

Welcome to Episode 013 of Mind the Model: The Modern Marketer's Guide to AI! Your hosts, Emmalee Crellin and Nathan Guerra, sit down with Millie Marconi — a seasoned entrepreneur who spent nine years growing a marketing agency before founding TestFeed, a VC-backed AI platform that's reimagining how businesses access market research. Millie breaks down the world of "synthetic audiences" — AI-genera...

People First, AI Second — with Catherine Rushton Episode Overview: Nathan Guerra and Emmalee Crellin are back to dive into the intersection of human intuition and machine learning. In this episode, they sit down with Catherine Rushton (affectionately known as "Crush"), the Chief Strategy Officer and Partner at ⁠This is Flow⁠ . Crush shares how her agency uses AI to empower their team and why she b...

Hosts: Nathan Guerra & Emmalee Crellin Guest: Pip Bingemann, Co-Founder and CEO of Springboards.ai Hosts Nate and Em welcome Pip Bingemann, CEO of Springboards, a company he co-founded with his wife, Amy Tucker, after a 2022 layoff. Initially built to address agency "pitching problems," Springboards evolved with the addition of co-founder Kieran Brown. The company uses AI as an inspiration too...

Hosts: Nathan Guerra & Emmalee Crellin Guest: Kiri Masters (Retail Media Breakfast) Retail media is booming, but are AI shopping bots about to disrupt the entire ecosystem? We brought in the big guns. Kiri Masters is the host of Retail Media Breakfast Club, a daily podcast and newsletter that provides sharp, actionable insights into the fast-evolving retail media landscape. Informed by a decad...

Season 2, Episode2 Hosts: Nathan Guerra & Emmalee Crellin Guest: Martin Bertilsson (Founder of AIMSOO) Is the AI bubble about to burst? Maybe, but it’s not 1999 all over again. In this episode, Nathan and Emmalee sit down with Martin, ex-Google veteran turned AI founder.. From the "devastation" of traditional creative work to the rise of the "AI Butler" who gatekeeps your customers, Martin lay...

Mind the Model is back, after our Australian Summer break. This week we’re talking to Adam Goodman.  Adam is the Director of AI in Advertising APAC for Microsoft Advertising, where he is responsible for helping launch new and future advertising experiences. We caught up with Adam right before Christmas and had a wide ranging discussion. If you’re after his prompting secret sauce it’s: Context...

📚 Resources & Links from this Episode Book Natalia recommended The Creative Act: A Way of Being by Rick Rubin Amazon AU: https://www.amazon.com.au/Creative-Act-Way-Being/dp/1838858660 Follow Natalia & the Creative Brain Club Creative Brain Club on Substack: https://creativebrainclub.substack.com/ Connect with Natalia Email: hello@natalkadesign.com Website: https://www.natalkadesign.com/ L...

Show Notes Sir Martin Sorrell on the future of advertising with AI Insightful commentary on how artificial intelligence is reshaping creative work, media efficiency, and the structure of modern agencies. Read more: https://www.mediaweek.com.au/sxsw-sydney-five-ways-ai-is-redefining-advertising-according-to-sir-martin-sorrell/ IAB Australia A valuable source of industry standards, research, and lea...

In this special episode, Nate and Em talk all things SXSW Sydney - no guests, just their POV on the event and what they learned about AI. Special mentions: Ethan Mollick blog post: An Opinionated Guide to Using AI Right Now: https://www.oneusefulthing.org/p/an-opinionated-guide-to-using-ai Ethan Mollick’s Book is called: Co-Intelligence: Living and Working with AI You can find him on X @ https://x...

This week we're featuring our first live episode recorded live at SXSW Sydney in collaboration with Paul Blackburn , Chief Growth Officer at Vudoo, and one of the co-hosts of Commerce Media Matters. Be sure to check out… Their podcast: https://vudoo.com/commerce-media-matters-podcast/ Paul’s LinkedIn: https://www.linkedin.com/in/paulblackburn/

Louise Cummins is an award-winning marketing and digital transformation leader.  She ranked in Australia’s Top 50 CMOs. She’s the founder of the Australian Centre for AI in Marketing as well as the founder of AI-Ready Consulting, helping organisations adopt AI with intelligence, ethics, and humanity. She’s held senior leadership roles at World Vision, H&R Block, and Align Technology. &nbs...

Register for tickets to see Mind the Model live at SXSW at Clear Hayes House on Thursday 16 Oct from 12:30-1:30pm.  Get tickets at www.clearhayes.com/clearhayeshouse Get in touch with us at mindthemodelpod@gmail.com - we’re always interested to hear your thoughts, recommendations for guests or complaints about Nathan’s microphone OUR GUEST: https://www.linkedin.com/in/katealexandrarussell/ Ka...

Welcome to the very first episode of Mind the Model : The Modern Marketer's Guide to AI! Your hosts, Emmalee Crellin and Nathan Guerra, kick off their journey into the AI rabbit hole by sitting down with none other than Kellyn Coetzee , Head of Digital at Zenith Australia and a leading voice in applied AI. This episode is packed with practical tips, ethical considerations, and a visionary look at...