Midwest Mayhem

Today Chad and Tron discuss the automotive industry in terms of love and like. What does it look like to love your career in the automotive industry? What does it take for the customer to love their multi thousand dollar purchase versus just liking it? Find out more in today's episode!

Today Chad and Tron talk about the ins and the outs of our 2024 vision. How are we going to push ourselves internally to execute the outcome we strive for externally?

Today Chad and Tron discuss viewers' questions. Today's topics range from sales professional knowledge all the way to price vs. affordability. What expectations do you have for the automotive industry?

It is key to acknowledge the bigger picture when selling a vehicle. Is there room for growth? Are there kids riding in the vehicle? How do we elevate the car buying experience to make it into the Wilson Experience? Invest in the customer and they will invest in you.

Today Chad and Tron delve into the transition from good to great as a sales professional through previous career experiences. Cutting a corners is not an option in the car industry. A genuine human is irreplaceable.

Today Chad and Tron differentiate a walk around from a delivery. How are they different? They discuss needs versus wants. Most importantly, how do you sell the vehicle to a point where you earn the right to ask them for thousands and thousands of dollars?

Today Chad and Tron discus what is happening with the UAW strikes. They talk about how manufactures earning the consumers trust in the market is based on product performance. How do you face the battle of the consumer coming in and knowing more about the product that the sales professional. Shout out Toyota Engage for fighting that battle for us.

Today Chad and Tron talk dealership etiquette and hospitality through a story from a different dealership. How could a customer-first mentality have flipped the script of this situation? Tune in to see how we think it should have been handled.

Today Chad and Tron Celebrate ONE year together on Midwest Mayhem. They discuss the success that thrives from the inside out. Starting at your detail department all the way to the general manager and everything in between. They also discuss how the automotive industry has and hasn't changed over the last few years, giving kudos to the Wilson Toyota staff and culture.

On episode 24, Tron and Chad invite Moriah Long into the podcast world to talk about her experiences around the globe and how our community can be better for students. How can we be better for the future generations?

Today Chad and Tron discuss what it takes to stand out in the car industry. We have to understand what the consumer is trying to accomplish when they step foot in our establishment. Are you going the extra mile? How are you any different?

Chad and Tron discus the market. Ultimately, they talk about how the value of the product is what sets the price. They also give kudos to their peers for a successful month at the dealership.

Today Chad and Tron invite Shonna Swartz and Deena Raber from the National Ovarian Cancer Coalition to shed light on ovarian cancer and it’s malicious potential. We will be in attendance at the walk on September 30th and so should you! They also discuss Chad's homework on the term Kaizen and dig deeper into its correlation to Toyota’s mission.

Today Chad and Tron recap our management's experience at Accelerate, Toyota's leadership training in Plano, Texas. Join us in a talk about the future and how to make good leadership great.

Today Chad brings in Rylee, Haley, and Matthew in hopes of testing their knowledge of dashboard warning lights and their meanings. Let's see how many they can answer correctly!

Today Chad and Tron evaluate the car industry and discuss who makes the best vehicle. Everyone makes a good vehicle, but who does it best?

Today Chad and Tron discuss highlights from our Ride and Drive event. They elaborate on Toyota’s decision to monumentally redesign the Prius from the ground up and how the bZ4X makes efforts towards a better future.

Today Chad and Tron invite two of the region's best to talk about SmartPath efforts from a combined unique perspective. How can we evolve and keep up with the development of new technology through SmartPath?

Today Chad and Tron talk more about Smartpath. Time is of the essence at a car dealership. Ultimately, we can utilize SmartPath to enhance the customer experience. It takes sacrifices to get ahead of the game.

On this special episode, Tron invites Danny to speak about his time at the New York Auto Show. They discuss what's next for Toyota. Join us in a conversation about our future!

Today Chad and Tron talk about Smartpath. The key to the automotive industry is transparency. SmartPath is paving the way to a far more transparent industry. What is SmartPath and how can it contribute to our success?

Today, Chad and Tron give the lowdown on the relationship with the customer and provide real-life examples of meaningful relationships they have created over the years. Here is the inside scoop on creating customers for today, tomorrow, and forever.

Today Chad and Tron show dance grooves, talk market moves, and ways to improve so the consumer will approve.

On today’s episode, we learned three things: lemon juice is toxic to dogs, Chad should stick to selling cars and ditch his rap career, and the importance of a people first car dealership.

Today Chad and Tron talk sense! Not CENTS, common sense. If you want to make the money, make sense of the consumer, the process, and the industry!