Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.

Jack Perez of KuelLife joins us to talk about creating a membership program for midlife women. While rewarding, creating a membership has it's challenges. Jack talks about the ups and downs of creating her KuelLife.  Website: https://kuellife.com/ Free Gift: What about my Batch Processing Guide for Entrepreneurs? Connect With Jack: Facebook Instagram LinkedIN Pinterest Twitter Resources: Are you f...

All the reasons business owners should be using Reels in their social media and marketing strategy. This episode teaches how to use Reels, their purpose and how to use them in planning your social media strategy. Like all good marketing, the key to success is planning. Reels are meant to be fun and show your business's personality. Don't miss this episode! Resources: Are you frustrated that your b...

Reels are one of the coolest new ways to market your business! Susan Crews joins us to talk about how she has used Reels in her business to increase her brand awareness and to grow her audience. Website: https://susancrewsco.com/ Free Gift: 7 Daily Habits to be Radian Connect With Susan: https://www.facebook.com/groups/theradiantsoulsisters https://www.linkedin.com/in/susansayecrews/ https://www.i...

Social media is such "pull your hair out can't live with it can't live without it" marketing must have. Social media fear is real - fear of not enough, fear of too much, fear of looking stupid, fear of being boring. How does a business owner decide which social media platform and when to post? Is it working? Am I wasting my time? Decide what's right for your business on today's episode. Resources:...

Our visual brand is a huge part of our business and in some cases, can make or break your marketing. What makes "good graphics?" Do we really need to hire professionals or can't I just "do it myself?" Some great questions to ask and great answers.  Website: https://www.sawdesignstudio.com/ Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to E...

Identifying your business's point of view - which is different than your "why"-  is another way to differentiate your business and your brand. A point of view is not a marketing message - it's what you want the world to know about you and about your business. For small businesses is just another way to stand out. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: U...

Speaking on a TEDx stage is a goal for many business owners. What does a TEDx stage do for a business owner? Maija-Lisa Adams shares some of the top strategies for getting on the stage and reasons why you want to be there. It's the ultimate in highlighting your expertise.  Maija-Liisa's Free Gift: 10 Things a TEDx Organizer Looks for in a TEDx Speaker Connect with Miaja-Lisa FB: https://www.facebo...

Branding is how others perceive you both from a visual standpoint and a verbal standpoint. Many business owners get caught up in the visual but it's the verbal that can have an even greater impact. This episode delves into the ways verbal branding can grow your business by attracting or repelling the right clients for your business. Resources: Are you frustrated that your business isn't growing? "...

In this episode, Lori interviews Jennie Bellinger, a direct sales coach. They discuss Jennie's journey from direct sales to coaching and the importance of support in direct sales. Jennie shares her experience of building a successful business in direct sales and realizing the high turnover rate in the industry. She transitioned into coaching to provide support to others in the direct sales industr...

LinkedIn is not just for job seekers - it's an excellent way to network with other business professionals, if done well. LinkedIn is not the place to post your children's first day of school photos or your foodie dinner - it's all about business. Listen for these strategies and tactics on using LinkedIn to your best business advantage. Resources: Are you frustrated that your business isn't growing...

Dr. Linda Jordan shares her secrets for growing her business with LinkedIn. How using the platform has expanded her reach and network as well as attracted her ideal client. Linda utilizes the live video as well as a well thought out profile to showcase her growing coaching and speaking business.  Website: https://www.lindajordon.com/ Free Gift: Yes, FREE 30-min Discovery Call Book time with me: Co...

Business owners constantly confuse copy verses content when working on verbiage for their marketing. Today's episode is a primer on when to use copy and when to use content and some strategies for utilizing both in your marketing. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top...

Why is content king? Why is content so important? Stephanie Gustafson is my guest as talk all about what great copy and content can do for your marketing and your business! Website: https://www.digitalrevgen.com/ Free Gift: The 5 Most Common Website Mistakes Connect With Stephanie: www.linkedin.com/in/stephgus https://www.facebook.com/digitalrevgen https://www.instagram.com/digital_rev_gen/ Resour...

Anita Green has built a 40+ year business by picking up the phone. She shares the results of how she follows up, the systems she uses and some of the strategies and tactics for building those customer relationships.  Website: https://www.anitafgreen.com/ Free Gift: 30 days of free use of Positive Prime Connect with Anita: www. LinkedIn.com/in/Anita-F-Green28194911 Instagram. Styledjust4u https://w...

Podcasts are the new stages and there are over a million podcasts on the airwaves. Being a great guest involves more than just showing up and answering questions. We talk about what makes a great guest - one that is invited to top-rated podcasts!  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that g...

Podcast host Michele Nedelec talks about the ways she uses her podcast to show her expertise and attract her ideal audience. As the host of 3 podcasts, she parlays the hosting duties into influence and becoming "known" in her field.  Website: https://www.awarenessstrategies.com/ Free Gift: Get a complete Web Audit Report to locate any costly sink holes in your marketing. Connect With Michele: Face...

TikTok is all the rage and not just to showcase your dancing abilities. This episode contains strategies and tactics for utilizing TikTok to showcase your brand and your business's personality.  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners ma...

TikTok is not just for dancing! It's a great way for businesses to attract new clients and showcase their sense of fun! Learn how Carey Sperry of Clean In Vogue uses TikTok to showcase her line of natural, child and pet-friendly cleaning products. Website: https://cleaninvogue.com/ Free Connect With: https://www.facebook.com/102898068363659 https://www.instagram.com/cleaninvogue/ https://www.tikto...

There are all kinds of self-care things you can do for YOU. But what are things can you do for your business self-care? This week on the podcast we're exploring what you can do on a consistent basis to keep your business moving forward. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over th...

Using Pinterest can be a very effective business tool and analytics show that Pinterest users are buyers. How you should be using Pinterest to grow your business and your email list.  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with att...

Pinterest users buy! Sarah Ankney, Pinterest expert, gives us ways to use Pinterest to our best business advantage. She talks about best practices as well as what you should be doing daily to promote your business on Pinterest. Website: http://sarahankney.com/ Free Gift: 10 Ways to Up Your Pinterest Game which you can find on my website Connect With Sarah: https://www.facebook.com/sassypinterest/...

Before doing anything marketing - from starting your business to writing a book, knowing just WHO your ideal client is becomes the first step in your marketing plan. Most business owners just give lip service to this. Here's why you should reconsider who you work with and why. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Mark...

Books have always been a way to gain authority and become known. It's also a way to validate your expertise. Diana Needham talks about using your book to grow your business and brand some things to consider about what a book will - and won't - do for you. Website: https://businessbookpartners.com/ Free Gift: Don't Write the Wrong Book: 7 Critical Questions You Must Answer for Success Connect With...

Sharing my favorite podcasts to support you on your journey. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Face...

Ways to Use Facebook Lives to grow your business. From "should you?" to timing and topics, it's all here! Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here f...