microwire.news podcast

So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways forward, through a PR agency partner. How then, should you work with a PR agency? Find out more @mcgallen.

In this episode, we talk about LinkedIn removing carousel posts near the end of the year, the new Tadpole webcam from Opal for laptops, and the TCL 40 NXTPAPER smartphone. Find out more @mcgallen.

In this episode, we talk about using the REAP method to learn faster and better, getting a decent smartphone for less than 150 USD, and how Huawei became a contender for AI chips. Find out more @mcgallen.

In this episode, we talk about a safe and effective disinfectant infused with table salt, the password-less future to secure logins, and Indonesia as the land of tech unicorns in South East Asia. Find out more @mcgallen.

In this episode, we talk about a Captcha alternative from Cloudflare that would not frustrate anybody, handling third-party crises, and a tiny lightweight umbrella from Fulton that is almost pocketable. Find out more @mcgallen.

In this episode, we talk about an innovative means to remove carbon dioxide from the atmosphere by binding it to concrete, Japan and Indonesia in the top ten of Coursera's Global Skills Report 2023, and understanding the new generation of communicators and journalists. Find out more @mcgallen.

In this episode, we talk about Flint's paper battery innovation, quiet hiring versus quiet quitting at the workplace, and that crisis management may become more prevalent for public relations and communications. Find out more @mcgallen.

In this episode, we talk about Huawei NearLink as the potential successor to Bluetooth, Google's updated SEO Playbook rules, and why radio is important for public relations and marketing practitioners. Find out more @mcgallen.

In this episode, we talk about developing games, the water cooling demands of AI and big data, and how coffee waste can make concrete stronger. Find out more @mcgallen.

In this episode, we talk about NUC small form factor computers, the challenge of working from home with company demands, and what happens when artificial intelligence (AI) causes havoc to our business reputation. Find out more @mcgallen.

When we think of artificial intelligence or AI, its hype seem to permeate through every industry, with some people already thinking that AI would replace some of the human workers, or even displacing entire sectors of industries altogether. Aviation is no different. Aircraft manufacturers and airlines are hoping for AI and automation to eventually replace at least one of the operating pilots in a...

What are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It starts with understanding that good public relations is a lot more than media relations. Find out these and more @mcgallen.

Governments worldwide are starting to crack down on greenwashing, with Europe, America, and even Asia strapping up for such crack downs. Greenwashing is when organizations promote themselves as environmentally friendly rather than actually reducing their environmental impact. Such acts are deceitful and even illegal. How then, can public relations counselors help organizations on the right track o...

If you have sat in a cockpit before, whatever the type of aircraft, you will know there is magic and adrenaline in the tiny space. Imagine the word "Rotate" and your right hand on the thrust levers and your left hand on the yoke or flight stick, and you ascend with tons of steel lifted into the air to the heavens. That feeling is indescribable no matter how many times you take off. Let me count th...

Some businesses are predicting hundreds of millions of jobs will be lost with the advent of AI. At the same time, AI is creating new jobs, which demand different skill sets and knowledge, such as "prompt engineers". What is "prompt engineering"? Essentially, it is about asking smart questions or giving articulated commands to an AI system, so that the AI can reply with good and elaborate answers....

Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech, and how should you approach writing one? Let us offer the 5Cs of a good speech. Find out these and more @mcgallen.

The dictionary defines a non-player character, or NPC, as a video game character that is not controlled by a player of the game. So, if you are a business, would you want your spokespersons to be player characters that matter in the media and to stakeholders, have a resounding and resonant impact, or would you rather they be NPCs? So, what are the 3 minimal attributes to be a contender in the publ...

What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark? What is your crisis management plan when your favorite technologies fail you? Can your business still stand and continue? Find out these and more @mcgallen.

There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that is patently outdated today, where everyone is connected anywhere and everywhere. What to do with bad news and a crisis? Let us offer 4 key thoughts. Find out these and more @mcgallen.

You may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits were later arrested. Through the ordeal, the sushi chain received the most r...

A crisis is something all of us wish to avoid. However, it would be foolish to make mistakes to create public relations mistakes that escalate into crises. So, what are some of these mistakes to avoid? Find out these and more @mcgallen.

Public relations is about reaching all stakeholders, through all means. And so, while some people still imagine public relations to be only media relations, it is so much more. And every generation finds their news sources differently from the previous generation. For example, those born in the 60s and earlier, and maybe the 70s, may still read news from traditional sources such as broadcast and d...

Non-fungible tokens (NFTs) have gained a lot of attention recently. For brand owners and businesses, they represent a new asset category to assert ownership, and can be made digitally available, including for sale. This opens up new opportunities for communication and revenue, something quite different from the usual earned media outreach. Something with value, especially if the market values it,...

Public relations is not media relations. Public relations is more than media relations. Public relations is more than media relations. That's why it is called Public relations. Any member of the public, whether that be the media, the government, institutions, non-profits, customers, prospects, or the world, is part of this public that public relations aim to reach out to. As such, we need to think...

The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or not. Find out these and more @mcgallen.