Rob Walling
MicroConf On Air
Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Where to listen?
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Episodes
Building Communities that Enhance Customer and User Satisfaction with Rosie Sherry 28.04.2021 26:00
There is power in numbers and developing communities around your brand, your product, and your users can be a great strategy to ensure customer and client satisfaction. https://microconfonair.com Rosie Sherry has just started a new role with Orbit.love and has been serving as the Community Manager for Indie Hackers before launching her Community Building hub, community and course, Roiseland. I wan...
Scripting Sales Calls with John Ndege 21.04.2021 27:09
You should be scripting your sales calls the same way you script a webinar or presentation. Reinventing the wheel every time you get on a call with your customers is less efficient than creating a standardized set of responses and direction for the call. John Ndege has launched a number of profitable businesses, but has taken a turn to teaching solid sales strategies.
Mentorship for SaaS Founder with John Knox 18.03.2021 27:22
Mentorship for SaaS Founders can mean the difference between the slow SaaS ramp of death and making the critical changes to your process that helps get you to consistent growth. https://microconfonair.com John Knox is a repeat Angel Investor in some of the most successful mobile and SaaS brands, including Summit, Branch, and 1 Second Everyday. He is a current Mentor for TinySeed, and his insights...
A MicroConf On Air + Software Social Podcast Crossover 04.03.2021 27:46
The hosts of the SaaS Podcast Award nominated Software Social Podcast join Rob to chat about all things SaaS, early stage marketing strategies, and more. https://microconfonair.com Michele Hansen @mjwhansen Co-founder of Geocodio @geocodio, A geocoding SaaS, which she and her husband started in 2014. It started as a side project and she went full time in 2017. She is co-host of Software Social...
All Things Design with Tracy Osborn, Author of Hello Web Design 18.02.2021 33:12
Just as designers benefit from learning a little bit about programming, programmers, marketers, product managers, and salesfolk, can benefit from learning a little bit about design. https://microconfonair.com Tracy Osborn is the Program Manager of TinySeed, Founder of WeddingLovely, and an all around genius when it comes to operational efficiency and web design. Her book, Hello Web Design, will...
The 2021 State of Independe SaaS Report 11.02.2021 31:27
Comprehensive data about the state for bootstrapped (or mostly) founders and how to use the report to make meaningful change in 2021. To access the full report, head over to https://stateofindiesaas.com. For nearly a decade MicroConf has helped startup founders grow faster through access to world-class experts, and the world’s most trusted community of ambitious, bootstrapped and mostly bootst...
Let's Answer Some Sales Questions with Steli Efti 04.02.2021 29:36
The inimitable Steli Efti has been a leader in the startup and SaaS sales landscape for years. Check out this live Q+A focused on sales processes. - Any tips on how I can use to my advantage the fact that I am a client as well as a co-founder in marketing, sales or during onboarding calls? 2- I have had extensive success in Marketing & Sales in the Sports & leisure industry selling an in-p...
MicroConf Refresh Episode 28: MicroConf Remote Quick Fix: Expense Audits with Bjork Ostrom 02.02.2021 7:22
http://microconfremote.com We asked our MicroConf Remote speakers to answer the question: "What is one thing I can do today that will make a meaningful impact on by business in the future?" Bjork uses a simple expense audit and asks 3 questions for each transaction: Should I cancel this? Should I change this to a yearly discount plan? Can I ask for a discount? Check out the video and get registere...
MicroConf Refresh Episode 27: Ask Me Anything with Jason Fried, Co-Founder, Hey & Basecamp 26.01.2021 36:40
http://microconfremote.com Chapter 4: Onto something new… There is something to be said about bootstrapping your business to millions in revenue, to stick by it and still hold the keys, over 2 decades after launch. It is rare to see the founders of any company stick it out for that long… but there isn’t much that isn’t rare about the founder journey that our next storyteller can share. It begs you...
MicroConf Refresh Episode 26: The Office: Training Your Team To Get The Job Done Without You: Nate Grahek - MicroConf Remote 19.01.2021 15:54
http://microconfremote.com Let’s face it – there comes a time in a founder’s lifecycle within their company where having them on support emails is a terrible idea. Eventually, you’re going to have the assets to be able to afford a marketing person, and THAT person is now responsible for all of the copyrighting. You cannot be the only person doing demos. In time, if your company has found product m...
Bonus: Applications for TinySeed Are Now Available + Live Q+A 15.01.2021 56:24
Curious about TinySeed, MicroConf's accelerator and fund? The TinySeed accelerator team (Tracy Osborn, Rob Walling, and Einar Vollset) recorded this live webinar to answer questions about their third application round. Jump to a question: 2:43 - Why is it called TinySeed? 8:52 - What are TinySeed's basic investment terms? 13:55 - Do we invest in non-US countries? 16:03 - Do we invest in B2B comp...
MicroConf Refresh Episode 25: Quick Fix #4: Paying Off Your Analytical Debt: Asia Orangio - MicroConf Remote 12.01.2021 7:17
http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? And finally, we have Asia Orangio of Demand Maven who think that paying off your Analytical Debt as early as possible will clear up a lot of question marks later on in your business. If...
MicroConf Refresh Episode 24: The Story of How Squadcast.fm Blew Past $100K MRR - Zach Moreno and Rock Felder - MicroConf Remote 05.01.2021 39:12
http://microconfremote.com Chapter 3: Accelerating to $100K MRR and Beyond While the first $10K MRR may be one of the tallest hills to climb, sometimes, if you time things right and you’ve put in the work to be a known quantity within the communities, the social media circles, and the leading voices in your target market, you can feel the slow rumble of blastoff that has you moving towards your ne...
MicroConf Refresh Episode 23: Quick Fix #3: SEO Hacks in 5 Minutes with Viola Eva 29.12.2020 6:38
http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? Viola Eva of Flow-SEO has a few quick tips on how to optimize your best performing content for SEO. If you want to join in on the conversation with over 1400 other founders, join MicroC...
MicroConf Refresh Episode 22: Between Two Plants We Stole Off of Someones Patio: Andy Martin - MicroConf Remote 22.12.2020 16:57
http://microconfremote.com Join the MicroConf Remote host, Rob Walling, for a conversation with Andy Martin, Founder of BlueRithm and Minneapolis Native who joined us in the MicroConf Remote studio to chat about his experience building BlueRithm on the back of a successful career supporting large scale projects. If you want to join in on the conversation with over 1400 other founders, join MicroCo...
MicroConf Refresh Episode 21: Quick Fix #2: Finance for SaaS Founders: Meryl Johnston - MicroConf Remote 15.12.2020 13:53
http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? Meryl Johnston, Co-Founder of Bean Ninjas, takes a deep look into things that founders at a few different stages of their journey can be optimizing their finances for the future. If you...
SaaS Growth, Content Marketing + Measuring Success with Lars Lofgren 03.12.2020 31:17
We are hosting Lars Lofgren, CEO of Quick Sprout, to answer listener questions about SaaS, growth, and more. What is a good content marketing routine for a solo startup founder? Considering aspects such as: publish on own site vs guest writing for popular publications in the niche, ratio of educational/promotional flavour, or any other tips that come to mind - Kasra from FeedbackOnSite.co How much...
MicroConf Refresh Episode 20: Scatterspoke and the Road to $10K MRR: Colleen Johnson - MicroConf Remote 01.12.2020 33:26
http://microconfremote.com Chapter 2: The Road to $10K MRR From launch, there are a ton of baby steps that are celebrated. Your first paying customer. Your first $100 MRR. $1,000K MRR. Maybe the first time that you can pay yourself! It is full of milestones that propel you forward. But depending on your pricing, it can be a different world entirely between earning your first $1,000 MRR on a $10 mo...
MicroConf Refresh Episode 19: Startup Founders in Cars Getting Coffee: Founder Origins with Dr. Sherry Walling - MicroConf Remote 24.11.2020 24:40
http://microconfremote.com Startup Founders In Cars Getting Coffee: Founder Origin Stories Dr. Sherry Walling has spent nearly 300 episodes on her podcast, ZenFounder, talking about the in’s and out’s of the founder psychology. That, along with a doctorate in clinical psychology and years of working with entrepreneurs, has helped her put together a couple of avatars for the variety of founders you...
Freemium, Growth @ Summit, & Forecasting Currency Fluctuations with Matt Wensing 19.11.2020 28:08
As we continue to evolve the MicroConf On Air Podcast, we have decided to move into a more open call for questions from the audience rather than a straightforward interview format. Host Rob Walling is joined today by Matt Wensing, the founder of Summit ( http://usesummit.com ) and RiskPulse, which was recently sold. In this episodes, we cover the following questions: - When is Matt are you go...
MicroConf Refresh Episode 18: How I Inadvertently Launched Speckled: Corinn Pope - MicroConf Remote 17.11.2020 38:31
http://microconfremote.com It takes a ton of methodical, strategic steps to get any product off the ground. For some, they fear launching before the product is perfect; others may launch way to early, before establishing any degree of product market fit. But in the grand scheme of things, unless your launch has been prefaced with fanfare or critical note, you may decide to launch by simply flippin...
Survey Says: More Co-Founders Can Lead to Faster Growth + Mitigating Platform Risk w/ Shar Darafsheh 12.11.2020 26:24
The State of Independent SaaS Survey results point to a correlation between more co-founders + faster growth. https://microconfonair.com Shar Darafsheh is one of the 5 co-founders of Servicebot.io, a fast growing UI toolkit built on top of Stripe Billing. In this episode, we're going to explore the validity of the first State of Independent Report (stateofindependentsaas.com) that points to a dire...
MicroConf Refresh Episode 17: Staying on Top of Your SaaS Metrics_Knowing What to Measure (& What Not to) to Help Maintain Sustainable Growth - Craig Hewitt 03.11.2020 32:24
Knowing of which metrics to track, and which to ignore, is an essential part of growing your SaaS business. The ability to filter out good, actionable, data from the ever-present noise that just distracts you is what separates many successful businesses from the ones that never get off the ground. By creating a system of how you can collect, review, and take action on the data in your business you...
Viewer/Listener Q+A Episode with Rob Walling 29.10.2020 31:14
A Solo Rob Adventure! During this episode, we are answering listener questions live from our MicroConf Connect members. Rob answers questions about: - Early Stage Validation - Competitive Markets - Youth Entrepreneurship - Key Insights Around the TinySeed Portfolio - Retirement Planning MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ suppor...
MicroConf Refresh Episode 16: Cheap & Easy Customer Support - Sarah Hatter 27.10.2020 41:18
Learn how to offer your customers amazing support over email and Twitter, create a fanatical user base, and how to avoid the quagmire of 1-star reviews. Check out Sarah’s MicroConf speakers page for more talks → https://microconf.com/speakers/sarah-... https://microconf.com MicroConf 2012 #microconf #microconf2012 MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroC...
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