MicroConf On Air

In this podcast, recorded at a MicroConf Local in Austin, Jason Cohen sits down with Rob Walling for a fireside chat at the WP Engine headquarters. The cover a range of topics including: Finding Product Market Fit Understanding how customers think about pricing and how to get them to pay more Identifying the Right Metrics Using Excitement as a Reason to Do Something If you haven't seen Jason's tal...

You got your first 100 customers, now what? How do you continue getting customers and keep them long term to reduce churn? Get more SaaS users with these simple strategies for scaling SaaS beyond 1000 customers. Links from the Pod: The SaaS Playbook Subscribe to the MicroConf YouTube Channel Watch this video on YouTube  

In this audio from MicroConf Remote 5.0, Amanda Natividad, VP of Marketing at Sparktoro, discusses the how content marketing trending more and more toward zero-click content.  Amanda gives away 3 methods for creating zero-click content from your existing long form content. Links from the Pod: Get your ticket for MicroConf Remote 6.0 Amanda Natividad | Twitter Sparktoro Get the slides from this tal...

The crash of Silicon Valley Bank has a lot of founders on edge, and rightly so!   While the FDIC and the Federal Reserve have announced that they will step in and guarantee all deposits, even those above the FDIC threshold, there's still much to be sorted out in the coming days.   In this audio pulled from a YouTube livestream on Monday, March 13th, Rob Walling and Einar Vollset, co-founders of Ti...

In this audio from MicroConf Remote 5.0, Eran Galperin, founder of GymDesk, chats with Rob Walling about leveraging Capterra to find more customers for your SaaS app. Links from the Pod: Get your ticket for MicroConf Remote 6.0 Eran Galperin | Twitter GymDesk Get the slides from this talk GymDesk's Capterra Page

In this talk from MicroConf Remote 5.0, Gia Laudi of Forget the Funnel walks through using customer surveys and Jobs to Be Done interviews to discover how your product helps your best customers, so that you can find more of those ideal customers.   Links from the Pod: MicroConf Remote 6.0: March 21 + 22, 2023 | 11:00 AM - 12:30 PM ET Gia Laudi | Twitter Forget the Funnel Get the slide deck

In this talk from MicroConf Growth US 2022, Rob Walling walks through 31 quick tactics for that get outsized results in your business. The tactics are broken up into the following categories: Growth Product Productivity Operations Get the slide deck here: Links from the Pod: MicroConf US 2023   Get the slide deck here  Watch this talk with slides on YouTube Rob Walling I Twitter

If Rob was starting over today, here's 3 steps he'd take to $1M+ revenue.   In this audio from a recent YouTube video, Rob breaks down his stair step approach to bootstrapping a SaaS business. Check out his original article here: The Stair Step Method of Bootstrapping   Links from Pod: List of SaaS Marketplaces Episode 612 of Startups for the Rest of Us Start Small, Stay Small Watch the video vers...

In under a month, you can validate your SaaS idea with this step-by-step SaaS idea validation process. This process is the perfect way to gather traffic and to see how many people are going to be interested in your product so you can decide if your idea is worth pursuing. In this audio pulled from a recent YouTube video, Rob Walling explains the process he would take to validate a new SaaS idea. L...

In this talk from MicroConf US 2022, Dr. Sherry Walling gives a keynote about the hard, less often talked about aspects of exiting a business. It's important to mentally prepare for an selling your business and she delivers a masterclass on going through the process with grace.  Want to attend the next MicroConf to see talks like this? Head to microconf.com/events   Links from this pod: Dr. Sherry...

Mastermind Matching applications are now open.    Whether you are in the process of validating your SaaS idea and looking for product-market fit to finding a scalable marketing channel, or maybe you are looking for an extra dose of accountability and support as you grow the company, joining a mastermind can help. With hundreds of successful matches under our belt, we have brought together founders...

Should you build a B2B or B2C business model? What are the main differences between B2B and B2C SaaS? In this audio pulled from a recent YouTube video, Rob explains how business-to-business and business-to-consumer SaaS models work and which will make you the most profit... Choose wisely.   Links from the pod: MicroConf Mastermind Matching Watch this video on YouTube Subscribe to the MicroConf You...

In this talk from MicroConf US 2022, Patty Radford Henderson gives an attendee talk about how to integrate marketing into the different phases of building a business.   Want to attend the next MicroConf? Head to microconf.com/events   Links from this pod: MicroConf US 2023- Denver, CO April 16-18 MicroConf Mastermind Matching Watch this video on YouTube Subscribe to the MicroConf YouTube Channel  

Don't know what marketing tactics to use? Your competitors do and the are crushing you because of it. In this audio from a recent YouTube video, Rob walks through 7 ways for marketing SaaS to add to your arsenal if you're not using these yet. Links from the pod: Watch this video on YouTube Subscribe to the MicroConf YouTube Channel

In her talk at MicroConf Growth US last year, Anna Maste walks through how she and her mother used community to grow Boondockers Welcome .  Anna shares the 3 things that fostered amazing growth, even without a big marketing budget.  Links from the pod: Anna Maste I Twitter MicroConf Growth US 2023: Denver, CO | April 16 - 18, 2023 MicroConf Accountability Challenge  

Why do so many startups fail? In this audio, pulled from a recent YouTube video, Rob chats about the #1 reason he sees startups fail. It’s a relatively simple one to avoid, so don't make this common mistake! Listen until the end to also find out the #2 reason startups fail so you can avoid that too. Links from the pod: Watch this video on YouTube Subscribe to the MicroConf YouTube Channel

In her talk at MicroConf Growth US this year, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase.  April is the author of Obviously Awe...

In this episode, Rob lays out 7 SaaS ideas you can build right now + 1 bonus idea at the end. This audio was pulled from a video on our YouTube Channel. Subscribe to the channel to catch future ideas as soon as they come out. Links from the podcast Watch this video on YouTube Subscribe to the YouTube Channel

In this talk from MicroConf Growth US 2022, Andrew Amann, CEO of NineTwoThree Studio, shares how he and his team reacted to the news of war starting in Ukraine. Supporting 25 team members based in Ukraine while also keeping up with the client work was no small task.   Links from the pod Andrew Amann | Twitter NineTwoThree Studio MicroConf Growth | Denver, CO | April 16 - 18, 2023

Looking to build a SaaS team full of superstars? Hire right the first time with these 5 secrets to hiring top tier talent.  Hiring for your startup can be a game changer with how far and fast you can grow.  In this pod, we share the audio from one of our recent YouTube videos. LINKS FROM THE POD: Watch this video on YouTube Subscribe to our YouTube Channel  

What happens when you've grown and it's clear you've got many market segments? How do you balance them all? Or do you say "screw it" and niche somehow?   In this talk from MicroConf Growth 2022, Asia Orangio of Demand Maven breaks down how you can bring more focus and zen to your GTM efforts — especially if your product has many use cases and verticals.   Links from this pod: Asia Orangio I Twitte...

Stop wasting money! These SaaS startup mistakes can be avoided.   In this pod, we share the audio from one of our recent YouTube videos. Rob outlines the top 11 ways he see startups waste their money in the early stages so you can avoid the same costly mistakes.   Links from the Pod: Watch this video on YouTube Subscribe to our YouTube Channel Rob Walling I Twitter  

Rob Walling recently caught up with Ben Chestnut, Co-Founder of Mailchimp at our MicroConf Local Atlanta event. Ben and Rob chat about the founding story of Mailchimp, bootstrapping Mailchimp to $12 billion, and the decision to sell to Intuit. They discuss everything from areas of focus as a founder, making freemium work, overcoming catastrophic server crashes, and the power of having a great team...

Distributing startup equity among founders can be tricky. You want to make sure each startup founder is getting compensation for everything they’re doing. In this pod, we share the audio from one of our recent YouTube videos. Rob talks about how to distribute startup equity fairly for founders. Episode Sponsor Find your perfect developer or a team at  Lemon.io/microconf The competition for incredi...

In this talk from MicroConf Growth Europe 2021, Pierre de Wulf of ScrapingBee  walks through 6 key mistakes he made on his journey from a failed startup to building a profitable SaaS. ScrapingBee is now over $1.5 million in ARR.     Episode Sponsor Find your perfect developer or a team at  Lemon.io/microconf The competition for incredible engineers and developers has never been more fierce.  Lemon...