Rob Walling
MicroConf On Air
Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Be sure to visit the podcast's website and support the creator: microconfonair.com
Where to listen?
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Episodes
Episode 31: SaaSMag and How to Access Traditional Media 13.08.2020 21:44
microconfonair.com This week, we are joined by Thomas Smale, Co-Founder of FE International and Owner of SaaSMag to talk about how traditional media can be leveraged by startup foudners. We also capitalize on Thomas' expertise in Mergers and Acquisitions in this episode, talking ahout buying and selling business, available funding strategies for acquiring businesses. Tickets for MicroConf Remo...
MicroConf Refresh Episode 7: An Unconventional Business: 10,000 Users, One-time Pricing, & a Two-Person Team with Claire Lew 11.08.2020 37:09
MicroConf 2016 Claire Lew has run an unconventional business – this is the story of how she created a profitable, bootstrapped software company that has over 10,000+ people using our product, on a their-time pricing model, with just a two-person team. How do we they it? She’ll share our unconventional approach, why they chose it, and the greatest lessons they've learned along the way. MicroConf Co...
Episode 30: The Pros and Cons of Productized Services 06.08.2020 31:05
microconfonair.com Meryl Johnston is the co-founder of Bean Ninja's, a productized service built around Xero accounting and bookkeeping software. During this conversation, Rob and Meryl discuss the pro's and con's of productized services, how to build a product that is centered around a service that you don't own, and more. We also announced MicroConf Remote, our first virtual conference taking pl...
Microconf Refresh Episode 6: From Zero to $4M/year Without Quora, Hacker News, or Mixergy with Jesse Mecham 04.08.2020 44:05
I didn't know how to build a website, write sales copy, design, structure my business, close a deal, develop software, or do SEO. But I shipped, doing things I didn't know you weren't supposed to do. A few thousand mistakes later, we grossed $4 million. Here are my most embarrassing moments. Check Out Jesse’s MicroConf Speakers Page for More Talks ➡️ https://microconf.com/speakers/jesse-mecham Mic...
Episode 29: Founder Spotlights with Edwin Williams and Tony Chan 30.07.2020 32:44
http://microconfonair.com Today, we're joined by MicroConf Connect members Edwin Williams, Founder of ZenHammer, and Tony Chan, Founder of CloudForecast. If you want to be featured on our Founder Spotlight series, join MicroConf Connect @ www.microconfconnect.com. https://microconf.com MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@micro...
Microconf Refresh Episode 5: 11 Years to Overnight Success: From Beach Towels to A Successful Exit - Rob Walling 28.07.2020 59:24
https://microconf.com MicroConf Growth 2017 Rob does a deep-dive into the decision-making framework he used during the acquisition of Drip. He reflects on his journey from 2005 through 2017, looking back at his changing motivation as he stair-stepped his way from tiny early businesses like a beach towel e-commerce site, to a seven-figure SaaS app. And he provides in-depth information about what a...
Episode 28: Where to Find Web Marketing Opportunities with Rand Fishkin 23.07.2020 42:43
http://microconfonair.com During this conversation with Rand Fishkin, the CEO and Co-Founder of SparkToro, we are chatting about high quality web marketing opportunities and how to make the most out of those outlets. Rand mentions a few resources: Communities for Marketers: Coywolf Community Data Driven U Check out Rand's Blog Post, " 119 Examples of 10X Content (by Rand Fishkin) | SparkToro " Mi...
Microconf Refresh Episode 4: Building Things to Help Sell The Things You Build - Patrick McKenzie (Patio11) 21.07.2020 1:10:36
https://microconf.com MicroConf 2013 Or: how to embed marketing development in your business as a repeatable practice. Why it isn’t easy, how you can get started and the single most important thing you can do to improve your growth. Put your hand up if you are convinced of the importance of any of the following for your business: SEO/Adwords A/B testing Conversion optimisation Funnel analytics Onb...
Episode 27: Using Organic Content As Your Flywheel with Christopher Gimmer 16.07.2020 31:17
We're welcoming co-founder of Snappa, Christopher Gimmer, to talk about SEO, content development, YouTube, and how each of those pieces, done correctly, can create a flywheel for your startup. Check out more talks from Christopher ➡️ https://microconf.com/speakers/christopher-gimmer MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@microcon...
MicroConf Refresh Episode 3: Playing the Long Game: Making Entrepreneurship a Sustainable Life - Dr. Sherry Walling 14.07.2020 49:53
https://microconf.com MicroConf 2014 Playing the Long Game: Making Entrepreneurship a Sustainable Life - Dr. Sherry Walling
Episode 26: Viewer Question Catchall with Rob Walling 09.07.2020 29:12
On this week's episode of MicroConf On Air, we covered a few questions that have come in over the last few months that we haven't been able to address during the livestream. Thanks to our 2020 Headline Sponsors, Stripe and Basecamp. If you want to join the conversation, you can tune in live on Wednesday @ 1:00 PM ET at microconfonair.com
MicroConf Refresh Episode 2: Designing the Ideal Bootstrapped Business: Jason Cohen, Founder, WP Engine 07.07.2020 55:38
https://microconf.com MicroConf 2013 Starting a business is hard enough. The last thing you need to do is set up a foundation that works against you. A better approach is to take stock of your natural advantages, disadvantages, goals and needs, and "back in" to what that has to mean about your business model, pricing, market, product, approach, advertising, etc... Check Out Jason’s MicroConf Speak...
Episode 25: Rob's SaaS Thoughts & Founder Story Spotlight with Anthony Eden 02.07.2020 30:18
http://microconfonair.com A new segment of MicroConf On Air, we're going to host founders who have joined the MicroConf Connect community to share their stories, their successes and failures, and more. Shownotes: Today, we are featuring Anthony Eden, Founder of DNSimple. Anthony Eden is the founder of DNSimple, a 25-year software developer, and a seasoned international speaker. In addition to b...
MicroConf Refresh Episode 1: Lizards Thru Doorways: Proven Ways to Widen Your Funnel Using Just Your CTAs- Joanna Wiebe 30.06.2020 38:19
microconf.com MicroConf 2015 There are 2 obstacles getting in the way of your visitors clicking your buttons: friction and anxiety. In this short presentation, see how both may be holding your CTR back - and what we've done to reduce friction and neutralize anxiety. (With data from A/B tests we ran in 2013 and 2014 on button copy.) Oh, and find out what the hell we mean by ""lizards thru doorways"...
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