MichaelBrandvoldMarketing

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Michael Brandvold is a freelance music marketing consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide digital strategy to large and small clients in the areas of online & social marketing as well as e-commerce and fan acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts...

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MichaelBrandvoldMarketing

Episodes

323 Sam T. Serpent is Back! David from KISS Replicas Talks About His Return 02.03.2019 2:06:40

Episode 323, March 5, 2019. Sam T. Serpent is back on the KISS End of the Road tour. David Pea from KISS Replicas joins us to share the stories of how he brought Sam back to life. In addition, David also shares the stories of creating Gene Simmons End of the Road costume, when it was first discussed, how it evolved and why it changed on the tour. And... David lets us know about a documentary film...

357 Streaming, PledgeMusic, Smart Speakers & Podcasts with Bruce from Hypebot 28.02.2019 44:13

Visit http://www. MichaelBrandvold.com. Bruce Houghton from Hypebot.com sits down with us this week. We hit a number of current topics including: the big three record labels making $19 million a day from streaming, the current issues with PledgeMusic and how we might see this ending, smart speakers and the future of podcasting. Rolling Stone article mentioned: https://www.rollingstone.com/music/mu...

322 Ultimate Classic Rock Joins Us to Discuss the Tour, Lip Syncing, Nikki Sixx and More! 24.02.2019 1:53:01

Episode 322, February 26, 2019. Matthew Wilkening, Editor and Chief at UtlimateClassicRock.com joins us this week. Matthew attended the opening night of the KISS End of the Road tour and shared his thoughts. We also discussed how he covers the lip synching claims and the recent Nikki Sixx statements about KISS copying the Motley Crue tour. It's great getting the insight of someone from the media,...

356 Do You Understand Your Recording Contract? 21.02.2019 43:22

Visit http://www. MichaelBrandvold.com. Mark Tarven joins us this week to discuss his recent article... Blueface Doesn't Understand His Record Deal. Do You? If you’re an artist, you need to understand what the contracts say and what their implications are. Signing a record deal is a major accomplishment. As an artist, having company support can make your career. But “getting signed” is not as simp...

321 Remove One Add One to the Setlist and the Show Goes Off the Rails 17.02.2019 1:18:40

Episode 321, February 19, 2019. This week we were supposed to have David from KISS Replicas join us to discuss Sam T. Serpent, but unfortunately David was experiencing significant issues with the internet (he recently bought Mark's KISS router) so we weren't able to speak with him, he will be back. So in the spur of the moment Mark threw out the question... remove one song from the set list and ad...

355 If You Aren't Posting Your Pre-Order Link You Need Help With Your Digital Strategy 14.02.2019 13:25

Visit http://www. MichaelBrandvold.com. If You Aren't Posting Your Pre-Order Link You Need Help With Your Digital Strategy. Posting everyday to promote your new release is great, but if you aren't posting a pre-order link you are making your fans jump through hoops to purchase... make it simple! Visit Hypebot for music business news and insights. www. Hypebot.com If you like the podcast I ask that...

320 Forget The Haters, We Won! This Week Our Favorite KISS Experiences 09.02.2019 2:03:12

Episode 320, February 12, 2019. Enough of the complaining. Enough of the conspiracy theories. Enough of the hate. Three Sides of the Coin celebrates KISS and this week we share our favorite KISS experiences. Memories, stories, laughs, tears. Join us this week and celebrate KISS. Listen to Three Sides of the Coin Radio at www. ThreeSidesoftheCoinRadio.com Every Sunday at 8pm PT Three Sides of the C...

354 The Importance of Having a Budget for Your Next Release 08.02.2019 30:55

Visit http://www. MichaelBrandvold.com. This week we discuss that dirty word... BUDGETS! Nobody likes to talk about money, except how much money are they going to make. Well, you need to have a budget, you need to have an idea of how much money you have to spend on your next release. We talk about how much you could expect to spend, we talk about the dangers of not having a budget. Visit Hypebot f...

319 SPOILER ALERT! Full Discussion About the Kickoff of the End of the Road Tour 02.02.2019 1:51:39

Episode 319, February 5, 2019. Spoiler Alert! We discuss the brand new KISS End of the Road tour, stage show and set list in this week's episode. In addition we address the recent news of Vinnie Vincent cancelling his two upcoming shows and the recent statement Ace Frehley (was it really Ace?) made about Gene Simmons and Paul Stanley. Listen to Three Sides of the Coin Radio at www. ThreeSidesofthe...

353 Producer Michael Beinhorn on the Importance of Pre-Production 31.01.2019 30:22

Visit http://www. MichaelBrandvold.com. The Grammy-nominated music producer Michael Beinhorn has played a pivotal role in the making of many of the top records of the last four decades. Some of his production credits include work on watershed albums from the likes of Soundgarden, Red Hot Chili Peppers, Korn, Marilyn Manson, Hole, Soul Asylum, Ozzy Osbourne, Mew, Social Distortion, Violent Femmes,...

318 Joey Cassata Discusses His Autobiography Start With A Dream 27.01.2019 2:41:51

Episode 318, January 29, 2019. Start With a Dream A Drummer’s Journey from Rock & Roll to T.V. to BroadwayIs a story about making your dreams come true no matter what obstacles stand in your way. Follow Joey from his early childhood when he was first introduced to his musical idols KISS, to being the drummer of an actual KISS tribute band, and then ultimately touring the US with KISS with his own...

317 Billy Rowe from Jetboy Shares His Love for KISS 20.01.2019 2:14:46

Episode 317, January 22, 2019. We are joined by Billy Rowe from the band Jetboy. Billy is a old school KISS fan and shares his stories from being a fan. He also talks about Jetboy in the 80s on the Sunset Strip. Being there with the likes of Guns N Roses, Poison, LA Guns and many others. Amazing insight in a crazy time and how the band got signed and ultimately missed the window to explode and why...

352 If You Don't Understand Video Monetization You Need Help With Your Digital Strategy 17.01.2019 16:32

Visit http://www. MichaelBrandvold.com. You need help with your digital strategy if you don't understand video monetization. How to monetize your videos on Youtube. Who can monetize your videos on Youtube. Visit Hypebot for music business news and insights. www. Hypebot.com If you like the podcast I ask that you visit iTunes and please Rate & Review The Music Biz Weekly podcast. http://smarturl.it...

316 Eddie Trunk Talks KISS The End of The Road Tour 12.01.2019 2:10:38

Episode 316, January 15, 2019. This week we are joined by Eddie Trunk. We discuss all of Eddie's feelings about KISS, The End of the Road Tour, Paul Stanley, Ace Frehley, pre-recorded vocals and so much more... Eddie was very open and candid and respectful. Visit http://www. EddieTrunk.com Listen to Three Sides of the Coin Radio at www. ThreeSidesoftheCoinRadio.com Every Sunday at 8pm PT Three Sid...

351 5 Basic Tips: Preparing to Release New Music 10.01.2019 32:17

Visit http://www. MichaelBrandvold.com. This week we discuss a article Jay wrote for Soultracks.com, 5 Basic Tips: Preparing to Release New Music Let’s assume that you’ve recorded great music. Pick a focus track. Ask people you trust which song it should be. You’re no longer competing against local artists in your city and state. Today, with partners like Spotify, Apple Music, Amazon and Pandora,...

350 Our 2019 Predictions for the Music Business 04.01.2019 44:46

Visit http://www. MichaelBrandvold.com. We kick off 2019 with our predictions for the music business for the next year. Visit Hypebot for music business news and insights. www. Hypebot.com If you like the podcast I ask that you visit iTunes and please Rate & Review The Music Biz Weekly podcast. http://smarturl.it/musicbiz Download Music Biz Weekly on Apple iTunes: http://smarturl.it/musicbiz Liste...

315 Tommy, Kyle and Marty on KISS Kruise 2018, Go Behind the Scenes 31.12.2018 2:13:07

Episode 315, January 1, 2019. A special treat, while we are off for the holidays Kyle Hansen put together this awesome behind the scenes video from KISS Kruise 2018. Join Tommy, Kyle and Marty from the airport in Minneapolis to the Kruise to their flight home from Miami. Listen to Three Sides of the Coin Radio at www. ThreeSidesoftheCoinRadio.com Every Sunday at 8pm PT Three Sides of the Coin brin...

349 2018, We Look Back at the Good and the Bad in the Music Industry 27.12.2018 43:43

Visit http://www. MichaelBrandvold.com . Last podcast for 2018 and we thought we would look back at the year and comment on things that excited us and things that disappointed us. Plus what are we looking forward to in 2019. Visit Hypebot for music business news and insights. www. Hypebot.com If you like the podcast I ask that you visit iTunes and please Rate & Review The Music Biz Weekly podcast....

314 Peter Arquette Talks About Promoting the Huge NJ KISS Expo 24.12.2018 1:24:42

Episode 314, December 25, 2018. This week we stick with the topic of the 2018 NJ KISS Expo. Promoter Peter Arquette returns to share with us his excitement about the great success and some behind the scenes stories. Peter also fills us in first about a even bigger KISS Expo coming this Spring! Listen to Three Sides of the Coin Radio at www. ThreeSidesoftheCoinRadio.com Every Sunday at 8pm PT Three...

348 Manage All Your Assets and Report Your Setlists Online with Muzooka.com 20.12.2018 34:16

Visit http://www. MichaelBrandvold.com . Manage your assets, report your setlists. Muzooka is where artists and their teams manage their own media assets across multiple platforms from one central hub. They also automate the process for live setlist reporting to Performing Rights Organizations worldwide, ensuring that artists and rights holders are properly paid when their songs are played onstage...

313 Tommy Sommers Reports Back From the 2018 NJ KISS Expo 17.12.2018 1:40:42

Episode 312, December 4, 2018. This week Tommy Sommers shares his report from the 2018 NJ KISS Expo, where among other things he witnessed Ace Frehley performing his 1978 solo album in its entirety. Press requests please contact Michael Brandvold at www. MichaelBrandvold.com Since launching in 2012 Three Sides of the Coin has been viewed or listened to over 4,000,000 times. Three Sides of the Coin...

347 Select a Project Manager and Stop Meeting by Committee 13.12.2018 29:29

Visit http://www. MichaelBrandvold.com This week we discuss the pitfalls of holding conference calls and meetings with groups of people and not having a single point of contact who is responsible for managing your project. Don't get sucked into the hole of wanting everyone around to always be on a phone call, on a email, in a meeting. Assign a single person who is responsible for managing all proj...

312 Comedian Dennis Miller this Week on Three Sides of the Coin 09.12.2018 1:28:19

Episode 312, December 4, 2018. This week we are honored to be joined by a very special guest, comedian Dennis Miller. We also have some discussion on ticket prices. Dennis has a new brand stand-up special out called Dennis Miller: Fake News - Real Jokes which premiered on November 6th/Election Day. Dennis Miller: Fake News - Real Jokes is available on-demand from Amazon, iTunes, Steam, Google Play...

346 What To Do and Not To Do When Working with a Producer, with Reto Peter 06.12.2018 42:32

Visit http://www. MichaelBrandvold.com You are going into the studio for the first time with a producer, are you ready? We are joined by Reto Peter who has been actively engineering and producing music for 20 years at prestigious studios in Boston, New York, Switzerland and the San Francisco Bay Area. Reto starts off sharing some stories working with Green Day on the American Idiot album. Reto exp...

311 Three Sides of the Coin Radio Show, Eddie Trunk and Alive III 02.12.2018 1:20:39

Episode 311, December 4, 2018. This week we start off by announcing the debut of Three Sides of the Coin Radio on the Monsters of Rock channel on Dash Radio. Every Sunday at 8pmPT you can listen to two hours of KISS and KISS related music. We pick the songs, nobody is telling us what to play, this is a show for KISS fans! Listen at http://www.dashradio.com/monstersofrock Sundays at 8pmPT. We also...