MiCannaCast

Vic Mensa Talks 93 Boyz, Cannabis Culture, Black Ownership & Building a Legacy | MiCannaCast 06.05.2026 6:41 ↓

Vic Mensa joins the Cannacast crew to talk about his cannabis brand 93 Boyz — Illinois’ first Black-owned cannabis company — and the mission behind the movement. From cultivation and community give-backs to cannabis equity and expanding into new markets, Vic breaks down how 93 Boyz is built on culture, quality, and love. The crew also dives into favorite strains, motorcycles, fatherhood, and the d...

Endo With Big Jim & Austin 18.03.2026 1:01:09 ↓

In this episode of MiCannaCast, we sit down with Austin and Big Jim from Endo for a behind-the-scenes look at one of Michigan’s fastest-growing cannabis brands. From caregiver roots to multi-location retail expansion, the conversation explores how Endo built a loyal following through culture, community, and high-potency flower — including the viral 41.7% THC strain that sparked major industry buzz...

Legacy to Legal: Inside Midnight Roots with Founder Jake 11.03.2026 1:27:54 ↓

In this episode of MiCannaCast, we sit down with Jake Greba— founder of Midnight Roots, longtime legacy cultivator, edible pioneer, and music producer Bass Owl — for a deep, wide-ranging conversation about cannabis culture, genetics, medicine, creativity, and the journey from underground roots to the modern legal market. Jake shares powerful personal stories about growing up in a cannabis family,...

Media Meets Cannabis: Brian Holler of Beard Bros on Building Authenticity 07.01.2026 10:53 ↓

In this exclusive MiCannaCast episode, recorded live at NUWU for MJBizCon Media Day, Cannadave and Groovee sit down with Brian Holler, Chief Revenue Officer of Beard Bros Pharms. We dive into the core of ethical cannabis media, the difference between paid vs. earned coverage, and why real engagement matters more than vanity metrics. From marketing truths to community building, this is a must-liste...