M&G Agency Life

In the final episode of M&G Agency Life: Let’s Talk Tech , Aimee and Pete tackle one of the most talked-about topics in marketing right now - AI . They’re joined by M&G’s Digital Lead Kevin and Digital Strategist Alex to cut through the noise and explore where AI actually adds value. From content creation to efficiency and idea generation, the team discuss how businesses can use AI as a to...

In Episode 6 of M&G Agency Life: Let’s Talk Tech , Aimee and Pete dive into one of the most powerful tools in digital marketing right now, social video. They’re joined by M&G’s Content Creator Weronika and Digital Marketing Manager Ryan to break down what actually makes video content stand out in a busy feed. From the importance of the hook and clear messaging to why a strong call to actio...

In this one, Aimee and Pete turn their attention to one of the biggest drivers of digital performance, the creative. They’re joined by M&G’s Digital Lead Kevin and Creative Lead Tom to explore what actually makes creative work . From how design and copy come together to why platform matters more than you think, the team break down what separates good-looking creative from creative that deliver...

In this one, Aimee and Pete dive into the world of digital content strategy. They’re joined by M&G’s Digital Marketing Manager, Ryan, to discuss why content needs a clear purpose, how different channels serve different roles, and how businesses can create content that actually works. From websites and social media to long-form and short-form content, the team break down how to think more strat...

In Episode 3 of M&G Agency Life: Let’s Talk Tech, Aimee and Pete turn their attention to one of the most important (and most misunderstood) parts of any digital strategy - your website. They’re joined by M&G’s Web Lead Kirsty and Developer Steven to discuss why websites still matter, what a good website actually looks like, and why ongoing maintenance is just as important as the initial bu...

Aimee and Pete are back for Episode 2 of M&G Agency Life: Let’s Talk Tech , and this time they’re tackling one of the most misunderstood parts of digital marketing, retargeting. Joined by M&G’s Digital Strategist Alex and Digital Lead Kevin , the team dig into what retargeting really is, how it works, and how to do it properly without annoying your audience or wasting budget. This episode...

Aimee and Pete are back with a brand new series of M&G Agency Life, called Let’s Talk Tech . They’re kicking things off with a question everyone’s heard of, but not everyone really understands… What the Heck is SEO? Joined by M&G’s Digital Strategist Alex , the team break down what SEO actually is, why it’s good and why you need it, without the jargon, buzzwords or tech waffle. They cover...

For the final episode of Series 2, we’re flipping the mic around… and welcoming our very own Managing Director, Mike Wilson , into the hot seat! From sweeping warehouse floors to steering multi-million-pound businesses, Mike’s career journey is anything but ordinary. In this episode, he shares how a science degree led to a drug rehabilitation centre, a family business, and eventually to owning Sco...

In this episode, we’re joined by Martin Suttie, Group Chairman of First Tech Group, a business with multiple specialisms across engineering, fabrication, marine, moorings, and more. From his days as a cheeky schoolboy to leading a group of innovative companies (not to mention that famous fashion show ), Martin shares his fascinating career journey and the pivotal moments that shaped his leadership...

This week, we’re joined by Bronson Larkins , Managing Director of Wellvene , to dive into the world of well intervention , innovation, and what it takes to build a successful business in the offshore industry. From his early days offshore to launching Wellvene and driving new technologies, Bronson shares his journey, insights, and what’s next for the company. We also chat about family, adventure,...

This week, we’re joined by Michelle Forth-Burnett from Safety Scotland to talk all things workplace safety, why it matters, how to build a strong safety culture, and the importance of bringing new talent into the industry. Our Content Creator, Weronika, also joins the conversation. Plenty of insights, expert advice… and the shocking revelation that Michelle does enjoy pineapple on pizza . We won’t...

In this episode, we’re joined by Emily and Sarah from Johnston Carmichael’s marketing team to talk all things brand, communication, and the culture behind Scotland’s largest independent firm of chartered accountants and business advisers. Emily and Sarah share some valuable insights into their world. Account Manager Isla also joins Aimee and Pete for the chat, sharing how she’s supported JC on eve...

In this episode, we’re joined by Graeme Kinghorn, Chief Executive of Mental Health Aberdeen (MHA), to explore his personal journey and the incredible work MHA does to support mental well-being in the community. From their vital services to the real difference they make in people’s lives, Graeme shares powerful insights into the charity’s impact. We also dive into practical tips for maintaining men...

In this episode, Aimee and Pete are joined by Tom and Alice , the dynamic sibling duo behind Rebel PT ! From Tom’s humble beginnings standing alone in a park, waiting for someone— anyone —to turn up, to the thriving community they’ve built today! We dive into the story of Rebel PT and the incredible culture that sets them apart. We chat about how they’ve created a true tribe of 'Rebels,'...

It's episode 4 of M&G Agency Life - Meet the Client, this time Pete and Aimee, along with PR Account Manager Sarah, chat with Robin Parkinson, Managing Director of Evolve iMS. Robin’s story is a game-changer. As a leader in delivering innovative integrated management solutions, he’s harnessing AI and technology to help businesses streamline their operations and make smarter, data-driven d...

In this episode, Aimee and Pete, joined by M&G’s Digital Lead Kevin, sit down with the legendary Frank Gilfeather . Frank’s journey is truly inspiring . From his early days as a Scottish Amateur Boxing Champion to a successful career as a journalist and broadcaster, Frank’s life has been one of reinvention and resilience. At 78 he became a viral boxing sensation, inspiring millions with his ma...

It's Episode 2 of M&G Agency Life (Meet the Client) and this time Aimee and Pete sit down with Roy Milne , founder of Asset One , for a fascinating dive into his incredible journey. Joining the chat is Sarah, our PR Account Manager, adding her unique perspective. Roy takes us from his rebellious school days to life in the military, a high-security role, and eventually working the tools on...

It’s the start of Series 2 of M&G Agency Life , and this time, the theme is Meet the Client ! Join Pete and Aimee as they chat with some of our amazing clients, uncovering their stories and getting to know the people behind the businesses we work with. Kicking things off in Episode 1 is Bradley Boyd, an online coach from PEAK . In this inspiring episode, Bradley shares his journey from hitting...

The wait is over! Series 2 of M&G Agency Life is just around the corner, and this time, it’s all about our amazing clients. In this short teaser, Pete and Aimee get the call from Mearns & Gill’s MD, Mike , to gear up for a new season. With a renewed focus on celebrating the innovators, risk-takers, and community builders behind the businesses we love, this season promises plenty of inspira...

In this bonus episode of M&G Agency Life , we ask... Are You Exhibition Ready? Aimee, Pete and the team discuss how Mearns & Gill can help you stand out at your next exhibition. From stand management and media training to eye-catching merchandise and much more, we’ve got you covered! Get insider tips, elevate your game, and steal the show at your next exhibition. Warning: Side effects may...

In this special bonus episode of M&G Agency Life , hosts Aimee and Pete introduce Kevin , the agency’s new digital lead. Prepare to be amazed as Kevin drops some mind-blowing digital insights that could take your strategy to the next level. But... things get a little weird when Aimee and Pete notice something odd about his glasses... turns out, Kevin’s been recording them with his Meta Smart G...

And that's a wrap on series 1 of M&G Agency Life ! It's the grand finale and hosts Aimee and Pete are joined by MD Mike and PR account manager Sarah to recap on some of the best bits and answer some listener questions. Will there be a season 2? Will Pete ever get that mini-bar in the podcast room? Tune in because it's the last episode, and we're spilling all the behind-the-...

In episode ten of M&G Agency Life the team discuss Media Solutions. Hosts Aimee and Pete are joined by account manager Isla, cameraman Roy and AV specialist Andrew to discuss Stream TV, Video Production, Podcasting and Media Training, a range of exciting services from the M&G Media Studio . So, don't have a media meltdown, tune in for media solutions that are sharper than a cameraman&...

In episode nine of M&G Agency Life , Aimee and Pete dive into the world of events with Suz, the Account Director who heads up the events team. Joined by fellow team members Nia, Sarah, and Leanne, they uncover what happens behind the scenes at events, discuss sponsorships, awards ceremonies, exhibitions, and much more. Plus, Leanne, a huge Gary Barlow fan, delivers a special message just for h...

In the latest episode of M&G Agency Life the team explore the fundamentals of Account Management. Hosts Aimee and Pete are joined by Account Management Team Lead, Andrew who returns to the podcast to talk about AM best practice, client relationships, how to become a trusted advisor and lot's more. Fellow Account Managers, Isla, Graham, Sarah and  Weronika also jump in with their thoughts....