Messy In The Middle: Podcast for Realtors

In this episode of Messy in the Middle, Ed Billings, and Jefi Moultrie share a roadmap they created for the home buying journey. They talk about how home buying has become more complex over time. It can be confusing for buyers but also an opportunity for a realtor to stand out. They discuss how you can educate your clients, define who your clients will be working with, and position yourself as a t...

In this episode of Messy in the Middle, Ed Billings, and Jefi Moultrie share their top three takeaways from Brian Buffini’s Peak Experience, a capstone event for the coaching program they both utilize. They talk about personal areas for potential improvement, how to help clients navigate inflation, and the importance of knowing their needs as a realtor.   Jefi and Ed also discuss how to build your...

SUMMARY In this episode of Messy in the Middle, hosts Ed Billings, and Jefi Moultrie talk with Jeremy Patterson, a lender at Fairway Mortgage in San Diego. Jeremy shares his passion for educating people about financial literacy. He talks about the benefits of having home ownership in your financial portfolio and how it can be a way to protect your family for generations. Jeremy also discusses the...

In this episode of Messy in the Middle, hosts Ed Billings and Jefi Moultrie talk with Julie Pergola, a Business Coach at Buffini & Company. They talk about the value of business coaching and the importance of generating leads and referrals.  Julie shares solutions for three common struggles her clients encounter: systems, discipline, and growing your business.  QUOTES “Your business starts growing...

In this episode of Messy in the Middle, hosts Ed Billings and Jefi Moultrie share tools that contribute to a healthy work-life balance, so you don't FSBO yourself.  They discuss the importance of having a list of goals and passion projects, how you can work towards them and the benefits of seeking help from a life coach.   QUOTES “The big picture of what we are talking about is looking at your lif...

In this episode of Messy in the Middle, hosts Ed Billings and Jefi Moultrie share how you can communicate with your clients using a mid-year update. They discuss how to prepare your clients with information that can help them navigate the current market and make confident choices, whether selling or buying a home.    QUOTES “When you track numbers over time you can see the trend line. Talk to your...

In this episode of Messy in the Middle, hosts Ed Billings and Jefi Moultrie discuss what stagflation is, what it means, and how you can become a trusted advisor to your clients on the topic. They share how you can educate your clients and walk them through stagflation's unpredictability.   QUOTES “Work through that stagflation talk track with your clients. Talk about the fundamentals of your marke...

In this Ten Minute Takedown episode of Messy in the Middle, hosts Ed Billings and Jefi Moultrie discuss the value of having an accountability partner. They share how you can find a good accountability partner, hold each other accountable and establish new rhythms in your life by remaining curious.    QUOTES “I’m not an every day kinda guy. But, Jefi and I committed to talking once a week. We have...

In this episode of Messy in the Middle, hosts Ed Billings and Jefi Moultrie discuss a productivity hack called “1A”. They share how this hack can help you focus on emails that are important, lower your stress levels and keep you organized.    QUOTES “All I look at is the 1A.  Stuff is getting done. Things are filed correctly. It has changed things for me so much in a two week period, I cannot tell...

In this episode of the Messy in the Middle, Ed Billings and Jefi Moultrie share creative ideas for summertime parties. They discuss why it is crucial to create exclusive parties for your clients and how to find the right venue no matter the time of year. They also talk about how you can include a charitable component to benefit an organization in your events.   QUOTES “I would encourage you all to...

In this episode of the Messy in the Middle, hosts Ed Billings and Jefi Moultrie discuss how the current real estate market has peaked. They talk about the key factors that are causing this peak to educate sellers and buyers on how to prepare for the next phase.   QUOTES “It’s not the sky is falling. We’re not going back to 2008, and that’s something really important to tell your clients.” -Ed Bill...

In this episode of the Messy in the Middle, hosts Ed Billings and Jefi Moultrie talk about taking time off. They share tips and tricks on how to completely detach and what they can look like through their personal experiences.   QUOTES “Having a team that has your back, that has systems in place, so that you can detach is how you make it happen.” -Jefi Moultrie [04:41] “When people start to not li...

In this Ten Minute Takedown of the Messy in the Middle, hosts Ed Billings and Jefi Moultrie follow up on their previous episodes about reaching out to clients and what it looks like behind the scenes when planning events. They share event ideas that have been successful, ideas that have gone wrong, and how they like to follow up with their clients in a personal way after events.   QUOTES “When you...

SUMMARY In this episode of the Messy in the Middle podcast, hosts Ed Billings and Jefi Moultrie talk about the value of parties and "pop-bys" in growing your business. They discuss why it is important to engage your clients on a personal level and how to put in effort when it comes to planning events for your business. Jefi and Ed share some of the successful events they have hosted in the past an...

In this 10 Minute Takedown of the Messy in the Middle, hosts Ed Billings and Jefi Moultrie follow-up on their previous episodes about dealing with surplus. They share what they are doing to handle the current surplus in their business through three key points.   QUOTES “You’re going to seek feedback from other folks, and sometimes you’ll get the feedback of ‘No, don’t do that,’ or “Yes, but do tha...

In this episode of the Messy in the Middle, hosts Ed Billings and Jefi Moultrie talk about handling surplus in the real estate industry. They discuss three points: what it means to have a surplus, how to identify when you’re in a surplus and how to hire through your surplus.   QUOTES “Obviously life in real estate right now is surplus. There’s just so much going on, but also on a deeper level, a l...

In this episode of the Messy in the Middle, hosts Ed Billings and Jefi Moultrie talk about the perils of overpricing listings. In this rapidly rising market, they discuss how they educate a seller on how to develop a winning strategy that doesn’t involve a high list price.   QUOTES “My famous line is ‘Well, unfortunately, you and I don’t get to decide what your home is going to sell for. The buyer...

In this 10 minute takedown of the Messy in the Middle, hosts Ed Billings and Jefi Moultrie talk about taking a zero day when you find yourself with some free time.   QUOTES “I’m a horrible Zero Day taker, so let’s talk about that.” -Jefi Moultrie [05:16] “This is the kind of business that we’re on all the time and we’re always pushing, and it’s ok to have a little gap and to just take that time fo...

In this episode of the Messy in the Middle, hosts Ed Billings and Jefi Moultrie discuss separating business life from personal life by having two cell phones. Jefi shares how she came to own two phones and how it has helped her with this separation. She also discusses how she implements this and manages the crossover with clients and friends.   QUOTES “That is kind of the underbelly of everything...